These years, the Internet is very hot, many people look at the Internet. Indeed, here created a lot of rich legend, such as Pinduoduo's Huang Zheng, hungry Zhang Xuhao, and so on.

The Internet alone, coupled with traditional industries are "overcrowded", fierce competition, so there are people who believe that the opportunity to get rich only exists in the Internet.

This seems to make sense.

For example, if you want to open a pharmacy, or snack bar, you will find that these stores are all over the street.

However, this is not necessarily the case!

The most typical is the hot pot store jianghu, in our country, hot pot store is as popular as the snack bar, belong to the absolute traditional industry, but someone (Haijilao Zhang Yong) here to achieve billionaires.

The line of work of the scholar, ancient and modern Chinese and foreign is not so, of course, each industry, can become a scholar belongs to a few.

The most important thing is that you can be the best of the best.

The billionaire we're talking about today is perhaps even more legendary.

He relied on the sale of street common duck neck, but also successful!

We hope that the story of Zhou Fuyu's wealth can bring us some enlightenment and reference.

In May 1975, Zhou Fuyu was born in a small mountain village in Hechuan, Chongqing Municipality, where his parents were honest farmers and his family was poor.

It is not surprising that in the countryside before the reform and opening up, families were all in each other's pockets.

The family gave him a domineering, rich name, no doubt the family's heart expectations, comfort, did not expect, many years later, Zhou family dream come true.

Because of the family's poverty, Zhou Fuyu only finished elementary school, and, because of the difficulty of paying tuition fees (when there was no compulsory education), his elementary school career was suspended four times, which lasted eight years before finishing elementary school.

Zhou Fuyu came out of school, did a few years of farming, but also learned some carpentry skills with his father, and at the age of 18, he went south to Guangdong with his village, working as a handyman in the construction site.

Naturally, he didn't make a name for himself.

After the Spring Festival in 1994, Zhou Fuyu went to Wuhan with his brother and sister, when he was 19 years old.

Wuhan is a beautiful city and the place where Zhou Fuyu's dream began and came true!

Zhou Fuyu did not enter the factory, because of the low level of education, to the factory is no future.

He wanted to learn a trade, such as a chef, a skill, life-long use, and later do not want to work, they can also open a store as a boss.

Many young people in the countryside have this simple idea, and Zhou Fuyu is undoubtedly one of the best.

Zhou Fuyu chose to enter a duck store as a handyman and apprentice. It runs in the family, with his brother and sister also working in related fields.

Zhou Fuyu from the countryside of hard work, honesty and trustworthiness, hard-working, and won the boss like, at the same time, the heart of the "will" he is also actively exploring, research and study of the production of brined duck technology.

Six months later, Zhou Fuyu became a master of the duck production, which should also be the old saying "Kung Fu is not worth the effort".

Zhou Fuyu mastered the technology at the same time, but also accumulated business experience, he realized that as long as the operation of the right way, the industry is worth developing!

If Zhou Fuyu into the factory, or construction site, he will never understand the industry so quickly.

A lot of people have also been into the marinated duck store work, but may not have Zhou Fuyu so careful, motivated, and clear goals.

In 1995, after the Spring Festival, Zhou Fuyu another portal, he also opened a humble duck store in a market, own funds 4900 yuan.

In a sense, the traditional industry is more suitable for grassroots entrepreneurship, because, for example, the Internet industry, although there are many legends of wealth, but those are mostly built on the basis of "burning money".

The reason why Zhou Fuyu started so early, in addition to the eagerness to make money, as well as their own masters, more importantly, he thought he had a "winning weapon".

After days and nights of hard work, as well as countless trials, Zhou Fuyu store soon after the launch of a peculiar taste of brined duck products, which he named "strange duck".

The company opened a factory, we must master the core technology, the launch of fist products, 20-year-old Zhou Fuyu is also well versed in the management of these truths.

In order to their own unique "strange flavor duck", Zhou Fuyu has taken great pains.

For example, he saw a Wenzhou sauce plate duck store duck sales are particularly good, so he bought a sauce plate duck, seriously start research.

He went to the market a little looking for spices, to spice bosses to ask for advice on matching methods, flavor, efficacy, but also to the bookstore to buy books on the introduction of herbs and spices.

A elementary school student did the research work, which is called a person with heart.

Good products have, how to obtain customer recognition? Only customers like, buy, good things have value.

Zhou Fuyu used the most direct way of earth: customers free to try.

This is called "horse is a mule, pull out and run a horse".

This approach is very effective, Zhou Fuyu's sales of brined duck from the initial daily a few gradually increased to a dozen a day, and even dozens.

At the same time, Zhou Fuyu is also actively taking orders from hotels, restaurants and other large customers. This shows that Zhou Fuyu is also business material.

Customers try to eat, Zhou Fuyu will be on the side to listen carefully to the customer's comments, one by one to record and then one by one against the improvement, and sometimes, customers also have enthusiastic connoisseurs, Zhou Fuyu benefit greatly.

Zhou Fuyu's continuous efforts, adjustments, "strange duck" flavor continues to be improved, to the first half of 1998, Zhou Fuyu's "strange duck" with a unique flavor is popular, his second branch appeared on schedule.

At this time, Zhou Fuyu 23 years old, the end of the year, he also took 300,000 yuan back to the village to build a building, in the township's reputation is growing.

In this way, Zhou Fuyu business has achieved initial success, by virtue of hard work, dedication to research and hospitality enthusiasm, sincerity.

Zhou Fuyu's "strange flavor duck" in the market to hit the signboard, business is booming, according to the traditional laws of society, will inevitably bring a lot of followers.

The influx of followers, of course, is to steal his drilling results, thinning his market share, more annoying is that some followers of the production technology is really limited, and even false, out of the "strange duck" quality is poor, seriously affecting the authentic "strange duck" reputation.

Later, it was said that Zhou Fuyu was quite gifted in business, which is an assessment with the benefit of hindsight.

However, Zhou Fu-yu in the development of the road, indeed diligent brain.

In order to survive and develop the business, the operator certainly needs to find ways.

In response to the "strange duck" let people fake, flooded, Zhou Fuyu heart, and humbly consulting connoisseurs, he figured out that this is because the "strange duck" name lacks uniqueness, popularization. So in 2000, Zhou Fuyu according to the characteristics of the appearance of the product plus his own family name, the "strange duck" renamed "Zhouji black duck".

This name change also marked the beginning of a new level of business for Zhou Fuyu!

By 2003, Zhou Fuyu's "Zhou Kee Black Duck" in the cooked food industry has a high reputation, his "Zhou Kee Black Duck" stores from the market to the greater flow of shopping district.

In 2005, Zhou Fuyu has eight stores, the size of the assets has been tens of millions of dollars, he is just 30 years old.

In June 2006, Zhou Fuyu began to corporatize the business, set up the Wuhan Century Zhouheiduck Foods Co., Ltd. and registered "Zhouji Black Duck" and "Zhouheiduck" brand identity.

In 2007, Zhou Fuyu chain mode of operation, his more than ten stores have a unified store name: "Zhou Hei Duck", each store, a unified logo, the same staff dress and marketing techniques.

The unified management of Zhou Heidi duck store all of a sudden looks "high" a lot.

At the same time, Zhou Hei Duck's product line is also continuing to expand, marinated products extended to duck, goose, duck by-products and vegetarian cooked food.

In the next two years, Zhou Fuyu's "Zhou Hei Duck" has been a great development, the number of stores to get a rapid growth, completed in Wuhan, the layout of the major business districts.

In 2008, Zhou Fuyu was selected as one of the Ten Outstanding People of the Sixth Wuhan Famous Brand Enterprise.

"Zhouheiduck" brand has become a well-known cooked food brand in Wuhan!

The businessman who opened the store to be successful, take the "good management of the first store - open branch - chain management" mode.

In early 2008, after 13 years of development, Zhou Fuyu went to the third stage, he set up in Wuhan, Hubei Century Vision Business Co.

At the same time, the Wuhan Century Zhouheiduck Food Co.

Zhou Fuyu's "Zhou Hei Duck" business in Wuhan and the surrounding areas of the development of a thriving, red-hot, will naturally attract the attention of the capital market.

On the other hand, Zhou Fuyu also wants to get more money to make the business bigger and stronger.

The two sides hit it off!

In October 2010, the venture capital funds first entered, Zhou Fuyu's career into the fast lane of rapid development, quickly out of Wuhan, expanding to Shenzhen, Shanghai, Beijing and other large and medium-sized cities.

At the headquarters in Wuhan, the plant construction area of 8,000 square meters, the annual processing and production of duck products more than 5,000 tons (of which 1 million whole ducks), while in Beijing, Shenzhen, Changsha and Nanchang and other places with branches.

The company implements the "unified production, unified distribution, unified sales, unified procurement, unified financial, unified management" six unified chain management mode.

The company pioneered the successful transformation of cooked brine products, the traditional table food, into fashionable leisure food.

Zhou Fuyu only elementary school culture, do business with a famous style.

Is he a business genius?

In fact, some of the so-called "genius" glory, including Li Ka-shing, are all hindsight bragging.

Chow Fu-yu's remarkable talent in business management is inextricably linked to his learning.

Therefore, the success of Zhou Fuyu is still the hard evidence of the "theory of the usefulness of reading".

In addition to his own mind, Zhou Fuyu is also open to learning from others, and also conducts a variety of further education and training, for example, he not only completed the self-study course in the well-known business management training organization "Jucheng Education", but also invested a lot of energy in the business school to study EMBA courses.

Zhou Fuyu once said after his success: "In 2003, I learned from a friend that someone was doing the same thing as me and had opened more than 100 chain stores. At that time, I found it hard to believe, because of the limitations of thought, I think the cashier must be by the wife or relatives responsible for. 100 chain stores, the boss actually have how many relatives?"

It is through learning, Zhou Fuyu will be the original perceptual understanding of business management rose to a rational understanding, to keep pace with the times.

At the beginning of 2006, Zhou Fuyu hired professional managers to manage the company with high salaries, and transferred his relatives to the grassroots level with poor management skills.

Zhou Fuyu and modern enterprise management on track.

One of the professional managers later said: "I raised two conditions at that time, the first is that the wife can not interfere in politics; the second is that I want to have absolute personnel rights. These two Zhou Dong accepted."

From this point of view, the 30-year-old Zhou Fuyu already have the style of everyone.

Here are some of the successes that Zhou Fuyu shared with people after his success, from which we can feel that Zhou Fuyu is not the same as in the past, and on the other hand, these shares of Zhou Fuyu can also bring us enlightenment.

"If we work hard and still do so poorly, it only proves that the direction of the previous efforts is problematic, and it is impossible to make progress with the original way to work. We can't use the same thinking, the same behavioral habits, and get different results."

"It is impossible to make new discoveries by going the old way, only by going the new way."

"The purpose of learning is not the knowledge itself, but to trigger new ideas, new thoughts, and deep thinking, so that you can change yourself".

"If you want to change your destiny, you have to change your thoughts first, which will change your behavior, which will change your results".

"The way of learning does not lie in how much to learn, but in how much to realize; does not lie in how much to realize, but in how much to use; does not lie in how much to use, but in how much to use to help others; the more help to others, the greater the support received".

A good man three help, help or not help is based on the interests.

At the beginning of Zhou Fuyu's entrepreneurship and the early stage of development, the enterprise is wholly owned by the couple.

In 2010, venture capital entered.

At this point, the enterprise has been quite large, the future is expected, the shares are attractive.

At the same time, Zhou Fuyu also thought that the enterprise needs more partners to grow.

So in 2011, Mr. and Mrs. Zhou Fuyu took out more than ten percent of the equity for equity incentives to achieve management shareholding (six core staff and some of their family members to become shareholders).

Also in 2011, Yu Xueyong, a wealthy employee, contributed 8.8 million yuan to obtain a 1.5% stake.

In 2012, Zhou Fuyu's wife's brother and brother-in-law contributed another 1.5% and 0.5% of the equity.

In the same year, Zhou Fuyu's sister and elder brother invested 2017 million and 7.76 million respectively to obtain 5.2% and 2% of the equity. These two also previously opened a brine duck store in Wuhan, now all under the Zhou Fuyu door.

After the company went public in 2016, in addition to the Zhou Fuyu couple, there are 10 people in the company to become billionaires.

Most people in business like when companies go public.

The company went public, both to raise funds for business development, but also to add value and double their wealth!

Zhou Fuyu is no exception.

In June 2006, Zhou Hei Duck registered Wuhan Century Zhou Hei Duck Food Co., Ltd. Zhou Fuyu and his wife, Tang Jianfang, respectively, 60%, 40%, registered capital of 500,000 yuan.

In early 2009, the company's registered capital increased from 500,000 yuan to 10 million yuan, Zhou Fuyu and his wife held 64%, 36% respectively.

The development of the enterprise is getting bigger and bigger, which naturally makes Zhou Fuyu think of the problem of listing.

In order to go public, Zhou Fuyu introduced investment funds; it is not difficult for a good enterprise to attract the capital market.

In October 2010, Shenzhen Tiantu, Tiantu Xingsheng capital of 5.8 million yuan and 52.2 million yuan, accounting for 1% and 9% of the equity, Zhou Fuyu and his wife held 57.60% and 32.40%, respectively.

At this time, the company was valued at 580 million yuan. 35-year-old Zhou Fuyu became a billionaire.

In June 2012, Tiantu Xinghua and Jun Yang Tongtai invested 30 million yuan and 100 million yuan respectively, accounting for 1.75% and 5.88% of the shares.

At this time, the company's valuation reached 1.7 billion yuan, the company's rapid development.

Zhou Hei Duck in June 2014 to complete the restructuring of the company, from a limited liability company changed to Zhou Hei Duck Food Co.

To make it easier to list in Hong Kong, Mrs. Zhou has become a citizen of the Pacific island nation - Vanuatu - in 2015 (while canceling her Chinese household registration, the country does not allow dual nationality).

Zhou Fuyu transferred his shares to his wife, so Mrs. Zhou, who was already a foreigner, became the largest shareholder of Zhou Heidi Duck, and founder Zhou Fuyu was no longer a shareholder.

In this way, Zhou Hei Duck Foods Company Limited also became Zhou Hei Duck International Holding Company Limited, eliminating the relevant procedures for approval in China.

On November 11, 2016, Zhou Hei Duck, which has been in business for 21 years (1995), was listed on the Hong Kong Stock Exchange, and the 41-year-old Zhou Fuyu ushered in a high moment in his life!

The market capitalization peaked at $20 billion, and founder Zhou Fuyu was worth over $10 billion.

In 2020, Mr. and Mrs. Zhou Fuyu and Tang Jianfang were listed on the 2020 Hurun 100 list with a fortune of 12 billion RMB.

As a grassroots Zhou Fuyu became a billionaire by buying duck necks, very inspirational and legendary!

Therefore, I want to say a little more.

Zhou Fuyu business is quite a set!

Pre-entrepreneurship, Zhou Fuyu's apprentice with 6 yuan / only 60 days of pheasant duck to make the sauce plate duck, a duck's profit in about 15 yuan. Zhou Fuyu with the old duck to do, a duck profit is only about 4 yuan, Zhou Fuyu did not resist the temptation to also use the pheasant duck to make sauce plate duck, temporary profit, but hurt the reputation, business is getting worse and worse.

The smart Zhou Fuyu timely turn back to the shore, and keep in mind: deception can only get a moment of happiness, only sincere to permanent.

The second best is some people's "specialty", and these people will not be successful.

Early Zhou Hei Duck store to accept the franchise, Zhou Fuyu, a distant cousin in Nanchang to open a franchise, a customer ate "Zhou Hei Duck" after the duck wings vomiting and diarrhea, the original cousin because of the pain of the money, with the sauce has deteriorated, resulting in hospitalization of the customer sick.

This incident allowed Zhou Fuyu to develop the "Zhouheiduck" service tenet: quality is fundamental, service is the soul.

In 2016, Zhou Hei Duck's annual revenue from a single store was 4.78 million yuan, while KFC's revenue from a single store in China was about 6.9 million yuan, but KFC's store area is much larger than Zhou Hei Duck. This is also considered a miracle created by Zhou Fuyu, which includes his diligence.

In 2008, Zhou Fuyu was selected as one of the Sixth Wuhan Top Ten Outstanding People of Meritorious Enterprises for Brand Creation, and in 2009, he was selected as one of the Top Ten Employers of the Year in Hubei Province, and was elected as a member of the Thirteenth Chinese People's Political Consultative Conference (CPPCC) of Jiangan District of Wuhan City.

This means that the 33-year-old Zhou Fuyu is a successful man!

Zhou Hei Duck company's many employees are from the provinces, so the time to meet with their families is relatively small, whenever the staff's families come to the company, Zhou Fuyu will always put down his hands to personally invite employees and their families to dinner, as well as arranging for people and cars to accompany the staff's families to the city to play.

This is a good boss!

A elementary school culture of migrant workers, a small stall in the vegetable market stalls all the way to pull into the national chain of enterprises, "Zhou Hei Duck" has become a well-known trademark in China.

Zhou Fuyu is legendary!

Zhou Fuyu is leading his team adhering to the "quality first, reputation first, maintain the characteristics of the sustainable development" business philosophy, in order to achieve "a hundred years of branding, to the world, to create the pride of the national brand," the strategic goal and strive!

Let's bless him!

At the same time, we also bless ourselves!

We wish him well!