On the recently opened "Only Henan - Drama Fantasy City", director Wang Chaoge laughed and said that he had a "very heavy heart", and laid out the project with the thinking of a "big chessboard". The project has been laid out with a "big chessboard" mindset. She also said she "wants a lot", including the time, money, emotions and hearts of tourists, and so on.

Only Henan - theater illusion city is indeed "a lot", 21 different sizes of the theater, (a single not repeated) plays total length of nearly 700 minutes, nearly 1,000 actors, is currently the largest and longest performance theater colony group, all to see the end of nearly three days.

But only Henan - theater illusion city and "very little", in addition to the theater, as well as a small number of food and beverage, cultural and creative industries, 622 acres of land in a few other.

The heart of the machine, chessboard, more or less, the time and heart of the tourists ...... Will these tandem, only Henan - theater illusion city part of the basic logic has been revealed, how can the theater or performing arts project is not dependent on the scenic area, but to become an independent and innovative destination?

Henan, drama, illusion city, the project will be disassembled into these three words, its face will be clearer, Henan and its representative of the Central Plains, the Yellow River and national culture as a base, rich and diverse theater clusters to become a carrier, coupled with the fusion of the new architectural space scene, to build a new "illusion city", illusory and realistic, The intersection of the ancient and modern, the ancient and the modern, and the interaction between the reality and the history, and from the history back to reality.

These may be part of Wang Chiaogang's "mind games". The new species of cultural tourism formed by the realization of this "heart" is placed in the context of cultural self-confidence, urbanization, urban destinations and the development of cultural tourism industry, which will bring more enlightenment.

Reconstructing the scene space to create a real and psychedelic city

The first "phantom" of the Phantom City is in the scene, in the shape, and in the building. Only Henan - theater illusion city (hereinafter referred to as "only Henan") is a physical "city".

Square city and square courtyard is one of the typical features of "Only Henan", which has the meaning of traditional Chinese "heaven and earth". The 56 lattice spaces with different sizes and scenarios are equivalent to 56 different worlds, and there is no direct and obvious dynamic line design between them, which is a rich but elusive "phantom city labyrinth". Visitors entering the city will be free to choose their own routes to enter the different courtyards, which will bring about differentiation, unknown exploration and experience.

What's more, 21 theaters are scattered and combined in 56 lattice spaces, with space scenes + theater, forming a richer, deeper immersion experience.

One of the details, "Only Henan" through the construction of the corridor bridge system, to provide visitors with different perspectives of the conversion, high and low space, the rise and fall of the building, the scene of diversification, and more show the "illusion of the city" feeling.

Architecture is scenery, architecture is the effective entity of cultural display, architectural design and the resulting new space, new scene creation, is a strong expression of regional culture. For example, the rammed earth wall of "Only Henan" with a length of 328 meters on one side and a height of 15 meters can be regarded as a strong visual symbol, and its yellow color also constitutes the base color of the city, which is the yellow earth and the architectural symbol of the Yellow River culture. Whether overlooking, or flat, looking up, the city as far as the eye can see, "loess" full of eyes, loess as a whole, checkerboard as a whole, this is the overall visual symbols, and the different lattice space, is the differentiation of the multiple visual symbols.

The hundred acres of wheat fields outside the city, also through a relatively grand scene show, the regional elements of the expression of refining, its golden color and loess also become one.

Extended to see, loess, can be understood as the geo-representative cultural elements of the entity building, strengthening, superposition, fusion, the formation of a stronger visual elements, but also in the creation of a "temperature", not only the visual perception, but also in the landscape and culture of the region of the strong correlation, which is natural, but also concentrated condensed!

It can be seen that "Only Henan" has been deliberately designed traces, but also appears natural.

In the interview, Wang Chiaogang laughed that he is "very heavy heart" people, a manifestation of the "only Henan" for the chessboard pattern type "layout".

Wang Chaoge mentioned two spaces.

In the 56 lattice space, there is a space in Henan Province, from the city, down to the county, town, village, the complete list engraved on the four rammed earth wall to show, which is not limited to a place name, but is considered to be a fragment of the history of the region of Henan, because of the strong connection between the name of the place and the history of the place and culture, the name is the belonging to the background is the memory of the **** Ming.

Wang Chaoge mentioned a detail that the rammed earth wall is made of real yellow earth, not cement. She once saw an old man touching the rammed earth wall and crying, "I suddenly feel at this moment, suddenly know the meaning of longing, suddenly know the distant traveler's homeland is difficult to leave, but also suddenly know that a small person, in this piece of loess is just a small grain of earth."

There is also a space is "chair array", real chairs + virtual audience, simulation shows an audience to watch the play scene space, this is one of the tourists to take pictures of one of the hot spots, many tourists will be in the chair array, into which to take pictures, so that the tourists have become a member of the simulated audience. Wang Chaoge said, in the chair array, can not tell who is the actor, "the audience (tourists) sitting there thinking that in watching others perform, in fact, is being watched by others; you (tourists) for that (a) thing to clap and laugh, in fact, others are looking at why you laugh, why clap."

The boundaries between reality and the virtual are blurred, the virtual scene becomes the space of reality, and the participation of real people becomes the real presence in the virtual scene, which in turn enriches and diversifies the scene ...... In itself this becomes a theater mode.

"There are a lot of things like this. (Only Henan) is so a little bit of layout down." Wang Chaoge said.

The effect of these "tricks" is not only reflected in the tourists in the "only Henan", constantly choosing **** or personalized scene space to take pictures, but also in the cultural implantation and centralized display, so that the building and its construction of the scene space, not limited to the primary visual effect of the card to take pictures. The building and the scene space it constructs are not limited to the primary visual effect of taking pictures, not limited to shallow visual symbols, but may be able to touch and even fit the tourists' "mind" level, prompting them not only to explore the novelty, but also to participate in, to think about the possibility of bringing the feeling of different from one person to another.

Wang Chaoge's "heart"

Wang Chaoge also laughed that his "heart" is more obvious in the theater performance.

"Stuffing you (tourists) into a small tent, or putting you in a small house, how close that person (actor) is to you, how to say things to you, and what I let you see when you go out after you finish speaking, are all my elaborate designs, and this kind of design is to a certain extent, 'I've elaborated the audience's feelings! '."

This actually involves the second level of exploration of the cultural tourism project. The strong differentiation and uniqueness of the scene has become one of the prerequisite elements of the card to take pictures, and in the Internet or digital era, self-propagation traffic is high, the building or scene is image-enhanced, and then the effect of the spread of these photographs to improve and amplify the formation of the traffic value in the virtual space, and to pull up the real space that is, the new offline traffic, to promote the emergence of a Netflix project, but it is also precisely so that the Netflix is easy to pass away. Offline traffic + online traffic heat continued, mutually reinforcing, become the key, which the core factors can be roughly summarized as: attract people to come, hit the card to take pictures, stay, the three form a cycle.

To make this cycle established, "only Henan" in addition to architectural space, there is a theater core, which is the second "illusion".

There are several core messages:

21 indoor and outdoor theaters, including three main theaters and 18 small theaters;

(single non-repeat) plays totaling nearly 700 minutes, nearly 1,000 actors, is currently the largest and longest theater cluster in China, and it will take three days to watch all of them;

With the theme of "The Yellow River, the Land, the Grain, and the Grain", it is the first time for the theater to be held in the city of Henan. "The Yellow River, land, food, heritage" as the main line;

The first time in China, the elegant, serious theater art form as the "subject of consumption", cultural tourism "destination works "

The character of "only Henan" can be seen.

And since the beginning of its public appearance, there is a controversy: compared to the pan-mass entertainment, theater tends to be high and low, Yangchun Baixue, there is a certain threshold of appreciation, entertainment is not enough, "only Henan" theater community line?

Wang Chaoge believes that the so-called entertainment of tourism, in fact, the audience (tourists) for the labeling, in fact, the cultivation of the soul, even if it is a spiritual impact, still allows us to look at their own lives in a profound way, listen to a good piece of music, read a good poem, watch a great play, but also allows us to get the release of the mind, allows us to put the daytime anxiety or the future of the hope, here (only Henan), the theater cluster can do. expectations, here (only Henan) to relax, "I think this is a good direction for the future, the people will love to see sound and light, easy entertainment , I think the people who want to do this seems to underestimate the audience, underestimate the people's thirst for art, the mind has a thick culture of thirst."

This actually lays the foundation for the product logic of "only Henan", the theater is the core traction, but also differentiated competitiveness. The focus of the theater can be understood as "people", culture, humanities, history, the theater on the cultural condensation, the construction of the scene, as well as the characters and their stories show, triggering people's emotions, memories, stimulate, traction and extension of the human emotions, the illusion and the reality of the intersection of a stronger sense of this depth of immersion experience and the general theme park entertainment experience is quite different. The experience of this deep immersion experience with the general theme park entertainment has a greater difference.

One of the charms or tensions of theater is that for the same play, each audience may have different feelings, which will be more diverse, more personalized, and more layered than the theme park experience.

There is also a detail that in the 622 acres of "only Henan", there is not much in the way of food and beverage, retail, and other commercial support, and the business can be considered relatively "one-dimensional", with the theater project being the core.

Wang Chaoge explained that the only purpose of "only Henan" is to let the audience come to see the play, to keep the theater business pure, and catering to solve the audience to eat and drink needs, restaurants, cultural and creative mainly as a cultural support, which is creative and "only Henan" also has a link. The cultural creation is also related to "Only Henan". That is to say, the amount of control and combination of business, are serving the elements of "only Henan" show.

And if you go further into the "only Henan", you will find that the important details of the elements scattered all over the place, connecting the lines and surfaces, there are more things to think about.

As mentioned above, the drama of "Only Henan" is a high concentration of aggregated output, which ensures the thickness of the experience, and at the same time, has a variety:

Three main theaters: the Mirage Theater, through the most cutting-edge technological means, will be the connection between the modern era and the past thousands of years of characters, culture, and to realize the present and the ancient "interactive dialogue". "Interactive Dialogue"; Railway Station Theatre, Li Village Theatre reproduces the famine in Henan in 1942, which is a condensed expression of suffering, humanity, and choice;

18 small theatres: Light of Civilization (laser projection show), Li Village Tea Shop, Hongmiao School, The Sinking Years, I'm Going Home, the Seventh Locomotive and Rolling Stock Factory Auditorium, Past Lives and Next Lives, Light and Shadow, Waiting Hall Light and Shadow, Waiting Hall, Tien Zi Jia Sixth Ruins Pit, Chen Yang Tang (Old Courtyard), Old Treasury, Qian Tai, Kun Tai, Zhang Family Compound, Chair Formation, I am a Henanese, and Overdoing the Bookstore. Different eras, different stories, different forms (story, light and shadow technology, or story + light and shadow technology);

21 plays, or serious and heavy, or relaxing and enjoyable; or indoor, or outdoor; or sitting down, or marching, or sitting down + marching;

Theatre distribution is more dense, but there is no obvious traction line design, different routes to choose from to form a different experience of the theater, the same novelty, but the mood and form differences.

Corresponding to different needs, the formation of different needs to watch the theater line: theater fans, senior literary youth, family fun, true love Henan, value party, you can choose to match the combination of different plays;

Shallow people do not see the depth of deep, deep people do not see the shallow (Wang Chaoger said). The demand is different, the understanding is diverse, the theater can be opened to different space.

In fact, Wang Chaoge "wants a lot".

In the interview, Wang Chaoge said, I actually want to circle too many things, your (audience) feet, your eyes, your heart, "I want to circle. Greedily speaking, wanting your money, wanting your time, you can give it to me, but I want your heart, you may not necessarily give it." She said she's trying to think of ways to take her audience's hearts to different places to feel.

"Loosen it up a little bit, tighten it up a little bit, poke it slowly, shake it quickly, move your heart all the time anyway. When it's over I give it back to you with both hands and say, it's ready to go."

She hoped that when the audience went out and looked back, the "aftershock" of the heart that had been poked and prodded and trembled was still slowly continuing.

The realization of these is the key to attracting and pulling the audience, and the core of the continuous operation of the theater community "Only Henan".

New Revelation of Only Henan - Drama Mirage City

Only Henan - Drama Mirage City, if "disassembled":

Henan: only Henan, but not only Henan, based on the culture of Henan, but not limited to the culture of Henan. Henan's regional cultural elements, in the architectural space scene, in the theater, have been multi-dimensional, high-intensity refining show, and a history of Henan, half of the history of China, the Central Plains culture is an important part of the Yellow River culture, Chinese culture, "only Henan" is about the Yellow River, the story of the nation, which makes the theater's cultural base more thick, covering a wider range of groups.

Drama: immersion experience, experiencing different emotions, experiencing other people's lives, crossing with oneself and reality;

Mirage City: not only the new construction of architectural space scene, new expression of the drama story, but also lies in the superimposed combination of architectural space+drama, the drama cluster is the fusion of scene and drama.

To extend, "only Henan" to create, in Henan, is the destination of cultural tourism products direct new supply and innovation breakthroughs, Henan's large population, heavy history and culture, combined with the new consumption of cultural tourism, the destination culture excavation and new products to create the background, the emergence of the necessity and inevitability.

Behind this also corresponds to the current new cultural tourism market context:

First, the national self-confidence, cultural self-confidence of the height or level is being upgraded, is required to be more "strong" show, and culture and tourism in which the carrier role is more obvious, will promote more national culture, regional local culture excavation and refinement, to create a regional, representative of the cultural and tourism industry.

In the recently released "14th Five-Year" cultural tourism development plan, this is an obvious main line. Corresponding to Henan, in addition to some macro description of the plan, the micro description of the development of the Yellow River cultural industry belt, to promote the construction of the Yellow River National Cultural Park.

Secondly, urbanization continues to advance, the core city of the resident population volume rose, the population and industrial outward migration, promote the expansion of the city region, the city's new core area is also multi-point outward expansion to increase, coupled with the regional metropolitan area or city clusters synergistic development of the internal and external demand for enhancement of the core city of the cultural tourism regional market will also be expanding the degree of supply and demand for new products of culture and tourism naturally increased. "The only way to get to the top of the list is to go to the top of the list of the most popular cities in the world," he said.

Third, the destination of the intensified competition in the market of cultural tourism, in the internal, new consumption, new groups of customers, the new market forced the destination to optimize the adjustment of the supply system of cultural tourism, to do feasible to adapt to the incremental increase in the number of products; external, the national market, especially in the regional market of the competition situation is more pronounced, the need for a new core of differentiated products.

Among them, the humanities competition, will be the focus of the new round of competition in urban destinations, from the market point of view, cultural tourism is basically "people's business", can not lose focus, focus, and cultural resources in the humanities elements of the excavation is also the key. The future competition in the city will have several key points: the new excavation of urban culture, the construction of urban space renewal, the establishment of a new connection between urban culture and people, the new reach, and the reshaping of the relationship between urban space and people. The new cultural tourism project will be one of the direct carriers, similar to the "only Henan" project, will also be one of the representatives.

And "only Henan" in fact also provides a destination cultural tourism products to build and new supply of a reference logic:

1, "strong" regional culture line, kernel refining;

3, architectural innovation design, Scene space re-creation;

4, the digital era, the need for virtual space (online traffic), real space (offline traffic) through the support.

These products will probably be one of the new supply underpinnings for the innovative upgrading and development of urban destinations and cultural tourism.