The most popular reports, such as Quanjude and Donglaishun, also organized a research group to conduct a questionnaire survey on consumer contact and satisfaction of 8 1 Beijing time-honored brands.
Sampling survey data show that among 22 Beijing restaurants (including accommodation), Quanjude accounts for 72.96%, Donglaishun accounts for 60.59%, Qingfeng Steamed Bun Shop accounts for 57.98%, Huguo Temple snacks account for 39.4 1%, cheap shops account for 28.99% and others account for 20%.
On the whole, consumers are satisfied with Beijing time-honored brands, and the proportion of consumers who think that they are "quite satisfied" and "very satisfied" exceeds 60%.
The two main reasons why consumers are satisfied with the above-mentioned time-honored brands are "maintaining the flavor of old Beijing" and "food safety", accounting for 32.2% and 25.6% respectively; The "reasonable price" factor accounts for13.3%; The proportion of "management innovation" is the lowest among all factors, generally less than 5%. This shows that the management of all time-honored restaurants is conservative and lacks innovation, and innovative management is needed to attract consumers.
The main reason why consumers are dissatisfied with time-honored brands is "high price" (22.0%). Secondly, "poor service" (15.8%), "inconvenient outlets" (15.5%) and "lack of innovation" (14.3%) are also important factors causing consumer dissatisfaction. However, "lack of hygiene" and "unclear characteristics" have relatively little impact on consumer dissatisfaction.