if you want to earn wealth, you must know where it is.

let's understand the process of wealth transfer: Dr. Paul pilzer, an economic adviser to two American governments, made a study, and Dr. pilzer told us that we were in an agricultural era about 211 years ago from the beginning of mankind. In this era, whoever owns land will own wealth; With the invention of Watt's steam engine, we entered the industrial age. In this era, whoever owns machines and natural resources, such as coal mines, oil and recent developments, will have rights and wealth. At the beginning of the last century, with the development of industry and the arrival of the era of big industry, the important reasons that plagued the continued development of large manufacturers at that time were poor product sales and backlog of goods. In order to solve this problem, a circulation link matching with large industrial enterprises has emerged. Thus, the real market economy began.

The manufacturer sells his products to the agent, and then the agent sells them to the wholesaler, and the wholesaler sells them to the retailer, and finally the retailer sells them to the consumer. Dr. pilzer found that when this big circulation link has just begun, the distribution of wealth is still relatively reasonable. For example, ordinary goods leave 51 yuan and pass through these intermediate links and reach consumers, which is generally 111 yuan. With the development of chemical industry, especially plastic industry, the cost of products has dropped sharply. In the past, 51 yuan's products are now about 21 yuan, but has the price of products dropped after these links? No, why? Because there are more and more intermediate links, the appetite of businessmen is growing. They want to decorate more luxurious shops, increase the business area, advertise, and so on.

At that time, there was a very clever businessman in the United States. He pulled the manufacturer's products directly to his shop, and sold 3%-12% of the money saved in the intermediate link to consumers. Consumers got benefits, so they went to his shop to buy goods one after another. In a short time, he became one of the richest people in the United States at that time. This person was Mr. Sam Walton, the founder of the warehouse chain supermarket. The reason why he became so rich was not that he sold unusual goods, but that he changed his marketing model.

After studying here, Dr. pilzer made several surprising discoveries: 1. In the early stage of agriculture and industrialization, wealth was tangible, such as land, oil and machinery. But as most wealth has become intangible, intermediate links account for 61%-81% of human wealth, which is why people go into business like crazy, and most of what we say about doing business is to seize intermediate links or to serve them. For example: advertising, decoration, logistics, etc. 2. It is consumers who have created human wealth. We have to buy goods in order to live. When buying goods, we have to pay money. Money comes from our labor. When we buy goods, we have to pay money. Without money, we can only go to work, right? In this process, consumers create human wealth, however, consumers rarely have the opportunity to participate in the distribution of social wealth. Further research found a more advanced marketing model, that is, the company directly sells its products to consumers, and consumers will share them when they feel good after using them. Especially after his professional promotion, there will be a lot of turnover, and the company will distribute the money saved to consumers according to the principle of more work and more income, so that consumers can participate in the distribution of social wealth. This is direct selling.

futurists predict that direct selling and e-commerce will be the most potential marketing models in the future. In the future, whoever owns the terminal consumer group will own wealth. And where will people's biggest consumption demand be in the future? In his best-selling book Fortune The 5th Wave, Dr. Paul pilzer clearly pointed out that the biggest trend in the future lies in people's concern and investment in health, that is, the health industry.