Under the new mode of community group fight, community group fight enterprises should start from the following points, and pay attention to each point's targeted break-up:
1. Community group fight enterprises should do more publicity in the early stage, such as selecting the surrounding target communities, calculating the time when the flow of good people is relatively concentrated, and setting up stalls for advertising. First, set up a famous brand in the community to let residents know what you are doing.
2. When paying attention to publicity and setting up stalls, community group enterprises should remember to bring their own main fruit products. In order to attract customers, they can give away one or two samples for promotion.
3. Community enterprises pay attention to business model. Because community fruit group buying is different from other ordinary fruit shops, it is necessary to write down the time of group buying information every week and how to get the goods on the leaflet.
4. Community group-building enterprises pay attention to the establishment of community WeChat groups. As mentioned earlier, some samples are given to customers for free, but only if you need to scan the code to join the group buying group, which will accumulate some users.
5. Community group-assembling enterprises pay attention to group buying, send out group buying notices regularly every week, and write down the variety, quantity, price, weight and so on of each fruit. Then come to a fixed place in the community to pick up the goods at regular intervals. And let users reply directly in the group when ordering.
6. Community enterprises pay attention to price strategy. Since it is a group purchase, it needs to be more cost-effective than the fruit shop next to the community. In this way, users can be retained for a long time, and the varieties of fruits should be diversified.
7. Community enterprises pay attention to maintaining users. Here, we need to use the background statistics function of the community cloud shop community group system. The community group system can clearly record each user's purchase order, and the transaction volume and background data statistics can be seen at a glance, so that we can know fairly well according to the statistics, and at the same time, for customers who often buy, we can send some small gifts regularly. This will also increase the chances of referral.
If you really don't know how to do it, focus on the above points, which I believe will bring some inspiration to everyone. In fact, it is necessary to invest manpower and material resources to open the market in the early stage of a new thing. When people accept and recognize this model, they will start to make profits. Therefore, whether the new model can be done well or whether it focuses on operation and maintenance and quality needs to know what the community residents care most about. This is the key to success.