Poster design is full of countless possibilities, it does not have to stick to the rules, as much as possible bold, creative. Poster also has a rich variety, or concert headline type, or informative text type. Regardless of the type, the focus is on finding a balance between headline, text, image and logo. Now, we will share 25 tips with our friends who love poster design to help students make wonderful posters.
01The magic of color - to convey energy, emotional expression, eye-catching in the design, color has unlimited possibilities. It can convey energy, express emotions, and attract attention. According to the different themes of the poster, you can choose bold, soft or romantic colors. In short, color can play a crucial role.
In the example below, the Savannah Music Festival poster uses soft spring colors to give the impression that it's an outdoor music festival, and that the type of music you're about to enjoy is soft and beautiful, not heavy rock.
Another approach would be to use solid blocks of color, just making sure that the various color combinations are harmonious. This makes for a very striking background, as the example below illustrates.
The number of colors can also be controlled - see how the campaign poster below uses only red and black to create an eye-catching effect with strong contrast.
02Try different fontsSometimes, just by using fonts, you can make an event poster convey a wealth of information. Use non-serif bold to convey a sense of seriousness, serif italics to convey elegance, or choose a playful handwriting to create fun. When choosing fonts, select at least two - one for headlines and another for text. Make a visual impact with fonts. Take a look at these two beautiful event posters inspired by the theme of the event, "Food" - a great example of how experimental composition can be used to successfully communicate the heart of an event to the public.
If you're going to try something similar, make sure you keep your secondary fonts simple.
Below is a poster for the annual typography event, which also cleverly combines the theme of the event with the typeface.
03Dividing the visual hierarchy
Posters should be quick to read and eye-catching, so dividing the information into hierarchical levels is particularly important. If the poster contains only a small amount of text, use bold fonts wherever possible and combine them with simple graphics or photographs - see the ColumbusCreative poster below. If the poster contains a lot of text, make the text the focal point, consider placing large headlines, and treat the large amount of text as an entire block of text.
04Use negative space to form clever compositions
It's amazing how one image can hide another, and it's refreshing when you finally get to see the hidden image. The Melbourne Catering Association poster cleverly utilizes the negative space in the fork to incorporate the wine glass. Another use of negative space focuses the visual center on a smaller object and leaves visual breathing room around it. Place text in the negative space to draw the eye in, but don't fill it up.
05Remove the excess, less is more
Sometimes less is more. A simple word or a dramatic image can communicate far more effectively than a large piece of text or a complex image. Don't add graphics or text just for the sake of it.
We can notice a similarity between these two posters, both of which use a single dominant word to focus the audience's attention, and use plain colors to create a simple typeface.
The elegance of minimalism is still very effective in practice.
06Locking the focus
The power of text can be enhanced by using a combination of clear or blurred images. If you crop the image to the core, you can create a dramatic effect that draws the eye in. The poster for the National Theatre of Chaillot below uses a partial lip image, rather than a full face image, to create a sense of passion and provocation. Notice how the lips also outline a heart?
07Shapes create visual highlights
Shapes connect with each other and form new shapes, which create a visual cue for the audience. We can use the shapes to place text, or to create interesting compositions, or to guide a particular visual direction. In short, shapes are very versatile and useful in poster design.
08Possibilities for composition
When all the information, pictures or graphics are in place, it's time to think about how to break them up completely and put them back together again for easier reading. The process of reassembling information is like walking through a maze; you determine how the audience reads the poster and how they get the message. Think about the interplay between graphics and text.
The poster below, designed by Calamargraphic for the Malaga Gala, places the text message in the upper right-hand corner of the poster, and then uses the colorful character graphics to move toward the text message.
09Layers of DepthPlacing the graphics, colors, and text on different levels creates depth, using a small drawing board to lead people into the small world of the poster. The gardening festival poster below uses text and images layered on top of each other to create a picture of the life of a gardener.
The Valentine's Day poster below is similar in that it uses shadows to create a three-dimensional look. The placement of the text is also interesting, as it sits next to the individual graphics, creating a correlation between the two. Wonderful.
Tilted composition in the poster design applicationOn the use of tilted composition in the design, tilted composition in fact, we all know, it can make the picture appear more creative type, breaking the horizontal and vertical visual thinking, is a very effective design techniques, of course, any method can not be used indiscriminately, to combine the picture itself to choose the appropriate design direction. In the plane poster, there is a class of pure text-based design, and how to make all the text of the screen is not so bland, designers have adopted this tilted composition method, the following group of posters through the text of the size of the contrast and composition of the form of personalized, to achieve a very strong visual attraction, demonstrating the creative design skills. As you can see, in the above group of posters, tilted composition is used properly, not only the pure plane effect, some also added a sense of space in which the ladder shape, so that the picture appears to have more depth, pure text-based posters are more in pursuit of freedom and art, typography dare to break through the traditional design ideas, thus demonstrating more possibilities for the design.
Not only text-only posters, any form of design can be used in the appropriate circumstances tilt composition to achieve better results, in advertising design tilt composition can reflect a sense of dynamism and impact, is a common advertising design techniques. 2019 Beijing International Film Festival posters are also tilted in the form of composition, the projector from the lower part of the slanting upward to the sky, people's eyes easily be drawn to the sky. People's eyes are easily attracted to it. The combination of text and characters in this poster cleverly solves the problem of a large amount of text by using a tilted composition, and the image conveys a clear message to the audience through the vertical layout of the text and the characters. Tilted composition is another field of performance of film and television drama poster design, more and more posters began to use this design method, in order to achieve better creativity, the use of tilted composition in film and television posters in the most direct visual feeling is the sense of speed and impact, such as the movie "The Fast and the Furious 8" poster design is very intuitively embodied in this point. The same reflects this rough visual impact of the "Mad Max" poster design, both of which is a direct reflection of the action scene of the movie style, in the poster design also highlights this feature, more likely to cause the audience's desire to watch. Thrill and sense of crisis is also tilted composition is easy to show the qualities of the poster design of "Spider-Man" shows this, with a tilted composition to show the sense of thrill and sense of crisis of the movie. The movie poster design of "Duel of England" also adopts this technique, reflecting the power and tension of the confrontation, although the plot of the movie is not excellent, but the poster is still very good. Similarly, there are many movie posters, such as the previous article mentioned in the "cruise ship" also belongs to this type of approach, as well as the following list of "winning shot", "fatal showdown", "Divergent", "Deadly Ace", "Teenage Mutant Ninja Turtles", "Dr. Strange", "Star Trek", "Dunkirk", "thesweeney in addition to the rioters", "the brave seven dragon" and so on the movie posters are also used in this way. Expression, so we can actually see, action and science fiction movies will often use this technique to design posters. Movie "Winning Strike" poster Movie "Divergent" poster Movie "Doctor Strange" poster Movie "Deadly Duel" poster Movie "The Ripper" poster Movie "The Magnificent Seven" poster Movie "Dunkirk" poster Movie "Twelve Lovers" poster Movie "Teenage Mutant Ninja Turtles" poster Movie "Spider-Man" poster Movie "Deadpool" poster Movie "The Shadow" poster Movie "Ant-Man 2" poster and the above like "I Spent My Summer Vacation" poster, and so on. How I Spent My Summer Vacation" above, but also with a tilted composition of the text designed as a wall, a strong sense of space jumped out. The poster for "The Beauty of the Sea" uses the perspective of the characters to create a sense of tilt. The cover of Washington Life magazine's ballet theme uses a tilted composition, which makes the image look very energetic and dramatic, and is very suitable for the expression of the theme. Summary of the end of the article tilt composition is a form of graphic composition, it breaks the rules of the traditional layout, with a more free and personalized visual to express information and emotions, which is also part of the diversity of design. The use of this technique in addition to the expression of creative ideas, pay more attention to the overall structure of the screen control, the need to constantly debug a variety of angles and composition in order to achieve satisfactory results, on the characters, scenes and the combination of text and interaction have high requirements, carrying the audience's vision and psychological double experience. Daily design, we designers may wish to practice to do a do, a general understanding of this approach, many times we just look at, see how simple this thing, but never do it, you only do it will find that it is not so simple, a picture is never just a pile of material, there are many ideas and structure of things to support, like the human skeleton, without this support, the picture is not live up. is not going to live up.
pop poster design?POP poster layout design
Layout design that is, composition, refers to a short period of time in a clear, fast to people to convey information about goods, so as to achieve the purpose of profit. Poster in the performance of the content, the need to achieve the publicity effect through the virtual reality, proportion, color treatment. A beautifully produced poster is the most important part of the layout of the design, that is, the content of the advertisement is reasonable and vivid production in a certain specification, size of the layout, reasonable layout, to attract consumers to the line of sight, so as to achieve better sales purposes.
Layout design is the content of the primary and secondary, color relationships to make a proper arrangement. Composition to fully utilize the visual law to highlight the key points, so that the poster has a sense of direction, a sense of order, guiding consumers to see what first, what to see after what, what is the focus. Posters should also pay attention to the white space, the general ratio of 3:7 or 4:6. composition is also a kind of division, in order to achieve the desired layout effect. The division of the picture mainly relies on the line or surface. An excellent poster work is mainly reflected in the picture after the division of each part of the mutual coordination and change. Usually the layout of the poster is divided into horizontal division, vertical division, vertical and horizontal cross-segmentation, variability of the division and other ways.
When a person is watching a visual point, the line of sight will soon be focused on this point, and remain immobile. Poster layout should be scientifically designed using the poster composition elements emphasize and attract, contrast and blank, balance and change, movement and rhythm of the principle. The content of the poster mainly includes: title, text, illustrations, borders and so on. Its production steps are usually: layout - drawing - coloring three steps.
A POP work in the title word is very important visual communication, so a piece of work in the most important title word must be outlined. Usually poster POP fonts are live, regular, soft, fat, hollow words, etc. Poster to highlight the theme of the look can be some artistic design of fonts, such as adding borders, hue contrast, deformation, etc., highlighting the price of a product can be the original price and the price of the size of the current price and color to do a strong contrast, so as to attract consumers.