Brand positioning:
Maxim represents and symbolizes France and French culture. It is the spirit of continental culture is the essence of art and the taste of modern life. Maxim series of products will be this French culture and the integration of traditional Chinese culture and art, so that it becomes a bridge between Chinese and Western culture. What is Maxim? It is not only the trademark of a restaurant or hotel, cruise ship, clothing, shoes and leather goods, but also the pleasant music, far-reaching oil paintings, fragrant coffee, thoughts under the soft light, graceful talk, and gentle romantic feelings! As Mr. Pierre Cardin said: "I prefer to create and develop the trademark "Maxim" because it symbolizes and represents the whole of France and French culture, whereas "Pierre Cardin" only represents me personally. "
Yes, Maxim doesn't just represent a product, it represents a quest, a desire, a culture, a life. When someone is interested in the "Maxim" restaurant to recall a certain year and a certain date which a prominent celebrity in which position to dine, outside the restaurant, more and more people are discovering that "Maxim" this mark has quietly climbed on their own high-grade shirts, small pockets, tie linings, and so on. small pockets, tie linings, inside pockets of woolen suits and even on socks. ．．．．．． Before long, it may be a footprint in your career avenue of stars, a backpack loaded with your success and joy ．．．．．
"Maxim" is the art of living, the art of living!
Product Positioning
MAXIM'S theme, style
Theme and style: product style is mainly business casual, urban leisure as a supplement, so that our consumers enjoy the fashion and taste,
has exquisite high-quality products, will be the romanticism, practicality, taste, fashion, nobility, easy and free of elements into one, pouring elaborate elements into one, pouring into the careful design of each piece of work.
Market Positioning
Our brand takes the high-end route in the market, which is suitable for white-collar workers and rational consumers with cultural cultivation. They know how to enjoy life, with free thinking and rational behavior. Our channel is dominated by A and B class shopping malls in first class cities and A class shopping malls in second class cities, supplemented by specialty stores in airports and four and five star hotels and clubs of social celebrities.
Excellent dealers
In conjunction with our plans for the MAXIM'S brand and the brand's requirements, the dealers to be cooperated with the following considerations and requirements:
MAXIM'S excellent dealers
1. Creditworthiness The creditworthiness directly affects the long-term cooperation between the two sides. affects the long-term cooperation between the two sides. The operation status of the previous brand;
2. Brand operation Access to resources and sales capacity; promotional stock management capacity; business management structure. The status of the current sales outlets; 3. Distribution network The operation of the outlets owned by the network; networking with the local buyers; the brand's operation plan.
4. Financial strength of the existing brand business capital planning; the brand's business investment plan.
5. Brand focus The resources to be invested during the cooperation period; the allocation of human resources for the operation of the brand.
MAXIM'S leather goods terminal image of the whole series in China
For all terminal business outlets, the competition is not only in products, services, and brand image. How to make the brand image better interpretation of the brand culture, appealing to the sales atmosphere of the store, the brand is one of the key elements of the winning terminal.
MAXIN'S terminal image management, the requirements of image unity, the counter design, production, lighting, goods display, shopper's instrumentation, grooming, props configuration and other VI requirements of the standard. The whole counter is telling the brand story.
Headquarters service platform
One, the brand business support system
1, strong development, production capacity;
2, thorough, fast distribution center;
3, unique marketing concepts and strategies;
4, high profit margins;
5, comprehensive guidance and training in business management;
5, the management and training. /p>
6, enjoy the MAXIM'S special trademark right to use the agreement and its product sales rights;
7, comprehensive and systematic management support, such as: POP promotional items, a variety of training, business programs related to consulting;
8, priority to enjoy the MAXIM'S business-related projects Business rights;
Two, the training system
1, equipped with specialized training departments, training instructors and training materials;
2, for senior managers to provide advanced training and business manuals;
3, the opening of an intensive training courses, the training content covers the "MAXIM 'S" full set of knowledge;
3, the opening of intensive training courses, training content covers the "MAXIM 'S" full set of knowledge. S" full set of knowledge;
4, regular or occasional organization of the national franchise store managers centralized training, teaching the company's constantly updated business philosophy;
5, for individual cases to organize thematic training.
Three, the franchise portfolio system
1, franchise contract
2, business management manual
3, professional knowledge of the training materials
4, the brand image visual system
Four, the perfect store display recognition system
1, free of charge to provide the franchise store decoration graphic design.
2, the unified use of "MAXIM'S" brand logo, configured in accordance with the VI manual
3, the unified "MAXIM'S" visual Recognition includes: office equipment and supplies, uniforms, work cards, business cards, promotional gifts, environmental norms, advertisements, such as signboards.
Five, to join the follow-up service guarantee
1, the establishment of information communication, regular seminars for franchisees, the creation of the company's internal magazine, to ensure good communication channels, to maintain effective communication between the headquarters and the franchisee.
2, the establishment of customer service department, responsible for tracking the service effect.
3, the establishment of the audit system, the headquarters assigned professional supervisors to visit the terminal on a regular basis to provide substantive support, on-site guidance and solve practical problems in operation.
4, legal consulting services, at any time for the franchise to provide chain stores encountered in the operation of legal issues of consulting services and solutions to the proposal, and give active assistance.
Guangzhou Techen Trade Co.
Address: No. 18, Construction Road, Taoyuan West Street, Shima, Juneho Street, Baiyun District, Guangzhou City
Join Hotline: 020-36092188
Transmission: 020-36092880
Contact: Mr. Liu
Postal Code: 510440
Mail:
Postcode: 510440
Postal code: 510440
Postcode: 510440 >Mail: dechen@dechen.com.cn
Web Address:
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