original flavor, freshness, health and innovation. Bingsheng Catering Group was founded on August 8, 1996, and its corporate culture mission has been upgraded from the original pursuit of the extraordinary among the ordinary to "original flavor, freshness, health and innovation". Bingsheng is the brand of Guangzhou Bingsheng Diet Management Co., Ltd. Guangzhou Bingsheng Catering Management Co., Ltd. is a group company, also known as Bingsheng Group, or "Bingsheng" for short.