To be strong and big, an enterprise must have a model for being strong and big. Many enterprises to do a certain stage can not do big, why? Because the beginning of the wrong, the beginning of the model is destined to do not do. So enterprises need top-level design.
Maybe you have a good product, but you may not have a good business: many companies are products, technology is very powerful, but the enterprise market is doing a mess. Enterprises want to be strong and big, there is a key point is to make the product and service 709% 6 or more can be standardized.
Why the world's largest restaurants, there is no chef, because there is no chef to standardize the world's largest restaurant is McDonald's, because McDonald's does not have a chef. China's largest is a small put, because it also has no chef. So in the catering industry, tasty often do not do can not do big catering enterprises, often not tasty, tasty degree of up to 70 points if you want to tasty degree from 70 points to 90 points, the cost of at least 1 times: if you want to make tasty degree from 90 points to 10 points, the cost of another 1 times.
This is completely unnecessary. The best car in the world is a Rolls-Royce, but Rolls-Royce loses money because it's too perfect. The biggest company in the world is Lipton, and Lipton's tea, ask yourself, is it good? No, but it's not bad either. China has a lot of good tea, Tieguanyin, Dahongpao, but often do not do much, this is the law.
Why is it that almost all of China's publicly traded apparel companies are in men's wear, not women's wear, because women's wear means popularity, and popularity is difficult to standardize. Chinese food how to standardize, if you can not standardize on the cuisine, you have to standardize on the management of the standard in the degree of standardization, to standardize part of the dish. Enterprise standardized management is the need to standardize new, come to be able to innovate on standardization, who can quickly subvert the entire industry.
How do industries standardize? Peking University Zonghengheng, and Jun Venture is considered China's larger management of each company, but they water far from doing not big, because it is difficult to standardize. Similar consulting companies, there are listed, such as the color cursor, Huayi Jiaxin, because they standardize the front-end consulting products and services. There is also a company is the access express, they put the talent is also standardized. With three streams of people o create a first-class performance, like McDonald's. So the future of the competition is also standardized innovation competition.