what are the new media?

new media is a new media form under the new technical support system, such as digital magazines, digital newspapers, digital broadcasting, mobile phone short messages, mobile TV, network, desktop windows, digital TV, digital movies, touch media and so on. Compared with newspapers, outdoor, radio and television, the new media is called "the fifth media" figuratively.

Wired magazine in the United States defines new media as "all-to-all communication."

Professor Xiong Chengyu, School of Journalism and Communication, Tsinghua University: "The emergence and influence of media forms based on computer information processing technology."

Associate Professor Chen Yongdong in the field of new media in Shanghai Theatre Academy: "The new media is the media and various application forms relative to the traditional media. At present, there are mainly Internet media, handheld media, digital interactive media, vehicle-mounted mobile media, outdoor media and new media art."

Wang Bin, Secretary-General of New Media Industry Alliance: "New media is an innovative media based on digital information technology and characterized by interactive communication."

Jiang Nanchun, CEO of Focus Media: "Focus is to distinguish the audience, and Focus Media is to face a specific audience group, which can be clearly described and defined. This group happens to be the leading consumer group or heavy consumer group of some goods or brands."

Peng Yunhao, manager of Shanghai Laike Media Department, said: "New media is a media form that displays information content through mobile terminals represented by mobile phones based on wireless communication technology after newspapers, radio, television and the Internet. Its application forms mainly include mobile Internet portal, mobile newspaper, mobile TV, mobile social network, mobile Weibo and e-reading."

Wu Zhi, CEO of Sunshine Culture Group: "Compared with the old media, the first feature of the new media is its dissolving power-dissolving the boundaries between traditional media (TV, radio, newspapers and communications), dissolving the boundaries between countries, communities and industries, dissolving the boundaries between information senders and receivers, and so on."

Wei Wuhui, vice president and chief operating officer of BlogBus, defines it as "a media form in which the audience can participate extensively and deeply (mainly through digital mode)." Huang Shengmin, Communication University of China: The basic elements of new media are three infinity based on network and digital technology, namely, unlimited demand, unlimited transmission and unlimited production. -understanding at the level of social relations.

What is certain is that "new media" is a variety of media forms based on digital technology and network technology. "New" is fundamentally reflected in technology, but also in form. Some new media are brand-new, such as the Internet. And some are media forms that combine the old and the new after introducing new technologies on the basis of the old media, such as electronic newspapers.

New media is a media that can provide personalized content to the public at the same time, and it is a media in which communicators and receivers are integrated into equal communicators, and countless communicators can communicate with each other at the same time.

In recent two years, with the rapid development of science and technology, new media has attracted more and more attention and become a hot topic. The prosperity of new media in the industry has further strengthened the academic research on it. In 2115, there were dozens of articles on this topic in the core journals of journalism and communication, which analyzed the new media from different angles.

as for the definition of new media, scholars have different opinions, and so far there is no conclusion. Some communication journals have "new media" columns, but the research objects of the articles published are different, such as digital TV, mobile TV, mobile media, IPTV, etc. Some publications also include blogs and podcasts in the new media columns. So, what exactly is new media?

The so-called new media is relative to the traditional media. Professor Xiong Chengyu of Tsinghua University believes that the new media is a constantly changing concept. "On the basis of today's network, there are extensions, wireless mobile problems, and other new media forms, which are related to computers. This can be said to be new media. "

Some experts also said: "As long as the basic elements of media are different from traditional media, it can be called new media. Otherwise, at most, it is the deformation or improvement on the original basis. " "The current new media should be defined as the media form that appears on the basis of telecommunication network-including the way of using wired and wireless channels."

Some scholars define new media as "interactive digital composite media".

what are the new online media?

including Internet TV, blogs, podcasts, videos, electronic magazines, etc.

Network new media is a form of communication that provides users with information and services through computer networks, wireless communication networks, satellites and terminals such as computers, mobile phones and digital televisions. Nowadays, it includes: Internet TV, blogs, podcasts, videos, electronic magazines and so on.

"new media" refers to the media corresponding to "traditional media" at present, which is supported by digital compression and wireless network technology, and uses its large capacity, real-time performance and interactivity to realize globalization.

Extended materials:

Features of new network media:

1. Outstanding media personalization. Due to technical reasons, almost all the media in the past were popular. However, new media can be geared to more subdivided audiences and individuals, and individuals can customize their own news through new media

2. The audience selectivity increases. Technically speaking, in the new media, everyone can receive information, and everyone can also act as an information publisher. Users can watch TV programs and play music at the same time, and also participate in voting on programs and retrieve information.

3. There are various forms of new media, with rich expression processes, which can integrate words, audio and pictures to expand the content instantly and infinitely, thus making the content a "living thing".

sogou encyclopedia-new media (a form of media)

what new media are emerging now?

first of all, we should pay attention to the obvious fact that new media is a historical category, that is, what we call "new" and "old" evolves with the historical process, and it is changeable and relative. For example, newspapers and television used to be new media, but now we can hardly say that they are new media. Professor Xiong Chengyu of Tsinghua University also believes that new media is a constantly changing concept. "On the basis of today's network, there are extensions, wireless mobile problems, and other new media forms, which are related to computers. This can be said to be new media. "

under this premise, the new media we are talking about now generally refer to: digital magazines, digital newspapers, digital broadcasting, mobile phone short messages, mobile TV, internet, desktop windows, digital TV, digital movies, touch media and so on. Compared with newspapers, outdoor, radio and television, the new media is called "the fifth media" figuratively.

what are the characteristics of new media?

In this regard, Wu Zhi thinks: "Compared with the old media, the first feature of the new media is its dissolving power-dissolving the boundaries between traditional media (TV, radio, newspapers and communications), dissolving the boundaries between countries, communities and industries, dissolving the boundaries between senders and receivers of information, and so on." Zhou Jin pointed out that the new media can really establish contact with the audience. It also has the characteristics of interactivity and cross-time. At the same time, the new media has brought many new ideas and models to the media industry, such as more and more specialized programs, and the seller's market has turned to the buyer's market. Guo Weihua believes: "The biggest difference between new media and traditional media lies in the change of communication state: from one-to-many to many-to-many." "From the perspective of communication, new media communication has four characteristics-everyone can carry out mass communication. Information' has nothing to do with' meaning'; The initiative of the audience is greatly enhanced; The "minority" of mass communication. Some researchers put forward from another angle: "The new media is almost free to publish information, which challenges the production cost of news products of traditional media." Zhang Yuqiang also put forward the multimedia integration trend of new media with the case of "London Bombing". "Citizen William Dutton took photos of his mobile phone and" reported "the disaster on his friend's blog in a way close to live photos.

what are the new media?

There are many kinds of new media, but at present, network new media, mobile new media and digital new media are the main ones. In terms of specific classification, new media can be subdivided into:

1, network new media

portals, search engines, virtual communities, RSS, e-mail/instant messaging/dialogue chains, blogs/podcasts, wikis, diggers, printers, visitors, wikis/wokes, online literature, online animation, online games, e-books, and so on.

2. New mobile media

SMS/MMS, newspaper/publishing, TV/radio, etc.

3. New TV media

Digital TV, IPTV, mobile TV, building TV, etc.

4. Other new media

What are the types of tunnel media, roadside new media, information inquiry media and other new media

The types of new media are:

portals, e-mails, search engines, virtual communities, online games, blogs, wikis, podcasts, mobile phone short messages,

mobile TV, Internet TV, and so on.

some of them belong to new media forms, some belong to new media software, new media hardware and new media service methods.

The modes of communication of new media have the following characteristics:

1. Full-time communication. The timeliness of information dissemination has four stages of development: timing, immediacy, real-time and full-time. Full-time dissemination means that information can be released at any time.

2. Global propagation. There are fewer and fewer geographical and spatial restrictions, and information can be released only by equipment and transmission signals.

3. spread to the whole people. Communication is no longer the business of institutions and media units, and everyone can participate in it, anyone may be a reporter or editor.

4. spread at full speed. The communication speed is faster than the old media, and the communication activities can be carried out at the same time as the incident.

5. All media communication. The spread information is not only words or pictures, but also audio, video and other multi-touch channels.

6. Omni-channel communication. Diversified clients, such as computers, mobile phones, short messages, etc., can publish information.

7. Full interactive communication. All users have the opportunity to participate in a series of activities such as news clue collection, interview and distribution, and can comment afterwards.

8. Decentralized communication. There is no such situation as "front page headlines", and different audiences can choose many topics for discussion. On the other hand, it also shows that new media makes news diversified.

9. Go to the agenda to set up communication. Information dissemination is no longer a relatively fixed word pattern, and different news publishers can use their own language habits to spread.

11. Self-purification propagation. Although the spread area of negative information is four times that of positive information in the spread process of new media, there will be relevant personnel to clarify the gossip, so the misunderstanding caused can basically be effectively contained.

what are the new media, and what are their characteristics and trends?

It is the network media, also called the fourth media. According to the different media, people divide the development of news media into different stages-traditional newspapers with paper as the media, broadcasting with radio waves as the media and television based on TV images. They are called the first media, the second media and the third media respectively.

In May, 1998, UN Secretary-General Kofi Annan put forward at the UN Press Committee that the Internet, the most advanced fourth media, should be used while strengthening the traditional means of written and audio-visual communication. Since then, the concept of "the fourth media" has been formally used.

The purpose of calling online media "the fourth media" is to emphasize that it is the fourth largest news media that can timely and widely transmit news information, just like newspapers, radio and television. Broadly speaking, the "fourth media" usually refers to the Internet. However, the Internet is not only a media function to spread information, but also has the unique advantages of digitalization, multimedia, real-time and interactive transmission of news information.

Therefore, in a narrow sense, the "fourth media" refers to the network that spreads news and information based on the transmission platform of the Internet. The "fourth media" can be divided into two parts, one is the digitization of traditional media, such as the electronic version of People's Daily, and the other is the "new media" born due to the convenient conditions provided by the network, such as Sina.

Every technological progress of mankind will bring about great changes in art, such as the development of perspective and geometry, which influenced painting in the Renaissance; The development of mineral and oil purification technology has influenced the clear and rich oil painting style in northern Europe; The research results of machine-produced pigments and optics promoted the development of external light sketching and impressionism. In the 21th century, the greatest development between art and science and technology is the special influence of image technology on artistic language.

Art should not only create visual wealth for society, but also think about social culture visually. Only in this way can art truly realize its function.

Since the beginning of this century, with the development of popular culture and the popularization of commercial TV programs, artists have begun to think about the visual acceptance and lifestyle of images. On the other hand, they have begun to engage in this kind of thinking and creation with various practical image technologies including photography, film and television. Since futurism, photography and collage of ready-made images have become an important way of artistic creation; Since NamJune Paik of Surfing School, TV has been widely used as a new visual technology in personalized visual creation.

Throughout the 21th century, photography, television and even film were transformed from popular culture to artistic creation media. Photography was originally a recording and commemorative tool, but artists took away the techniques of posing and collage from it, combined with the objectivity of the image itself, and developed it into a unique personal narrative way, which led to surreal photography, Cindy Sherman's fake "movie stills" and jeff wall's fake "reality" and so on.

In the video art, artists combine the electronic media characteristics of television to create "artistic TV programs" which are different from popular TV programs, and thus NamJune Paik's "TV Electronic Painting" and Douglas's "Extended Film" appear. Second, just as photography and film were major visual technology developments at the turn of the last century, digital technology is a visual technology development at the turn of the new century.

Similarly, it will inevitably affect the development of visual arts. Collage and multiple exposures and multi-bottom synthesis in traditional darkroom technology have been replaced by more convenient and powerful digital images in technology.