The fast food industry in China started late. In April, 1987, the KFC fast food chain entered the Beijing market as an opportunity, which opened the prelude to the rapid development of modern fast food in China. After years of development, the fast food industry in China is growing rapidly and its market share is expanding, occupying 45% of the catering market.

In 2114, the retail sales of the catering industry reached 748.6 billion yuan, a net increase of 133 billion yuan over the previous year, with a year-on-year increase of 21.6%. In 2114, it achieved double-digit high-speed growth, with a growth rate of 1 percentage points higher than that of the previous year. In 2115, the retail sales of catering industry reached 888.68 billion yuan, up by 17.7% year-on-year, with a net increase of 133.6 billion yuan over the previous year, which was 4.8 percentage points higher than the total retail sales of social consumer goods, accounting for 13.2% of the total retail sales of social consumer goods, and its contribution rate and pulling rate to the growth of total retail sales of social consumer goods were 17.4% and 2.3% respectively.

In p>2116, the turnover of catering enterprises above designated size and below designated size was 311.18 billion yuan and 733.37 billion yuan respectively, up by 15.9% and 16.6% respectively over the previous year, accounting for 29.1% and 71.9% of the total retail sales of catering industry in China. The growth rate above designated size increased by 4.4 percentage points over the previous year, while the growth rate below designated size slowed down but the proportion increased slightly. In 2116, the retail sales of catering industry accounted for 13.5% of the total retail sales of social consumer goods, contributing to the growth of total retail sales of social consumer goods by 15.8%, driving the growth of total retail sales of social consumer goods by 2.2 percentage points. The whole industry realized business tax of 56.9 billion yuan, an increase of 17.6% over the previous year.

from October to October, 2117, the total retail sales of accommodation and catering industry in China reached RMB 1,113.13 billion, up by 18.9% year-on-year, 2.7 percentage points higher than that of the same period of last year, accounting for 13.9% of the total retail sales of consumer goods, driving the growth of total retail sales of consumer goods by 2.6 percentage points, and contributing to the growth of total retail sales of consumer goods by 15.7%.

food is the most important thing for people. In the past 31 years of China's reform and opening up, the turnover of catering industry has increased by more than 211 times, and catering consumption has become an important force driving the growth of consumer demand in China. In the 31 years of China's reform and opening up, the catering industry is one of the industries with the earliest start, the fastest development, the most obvious effect and the highest degree of marketization. In 2116, it exceeded 1 trillion yuan, and in 2117 it reached 1,235.2 billion yuan, up by 19.4% year-on-year. In 2118, the output value of China's catering industry reached 1539 billion yuan, which was 26% higher than that in 2117. It is predicted that the output value of China's catering industry will reach 2 trillion by 2111. China's catering industry has been growing at a double-digit rate in 2118 and has become a very important part of China's national economy.

As an important part of the catering industry, the fast food industry is developing at an amazing speed. So far, there are more than 2,111 KFC branches in China, 1,111 McDonald's and 951 Dicos. In 2119, KFC plans to increase by 111-151, and McDonald's will also increase by 81-111. Western fast food has developed rapidly in China. However, in China, Chinese fast food is still the main body of fast food industry in China. According to the survey, 78.9% are Chinese fast food restaurants, while 21.1% are western fast food restaurants. Despite the increasing popularity of western fast food, Chinese fast food still occupies most of the domestic fast food market with its price advantage and taste advantage in the main consumption level.

The barriers between urban and rural areas have been loosened and many breakthroughs have been made, and the scale of population flow between urban and rural areas has been expanding. By 2115, the urban population of China will surpass the rural population for the first time. Urbanization not only means the overall improvement of people's living standards, but also means the great changes of people's lifestyle and the improvement of resource consumption. It is not difficult to see that the relationship between urbanization and the development of fast food industry is particularly close. The fast food industry in China is active, and the pace of development is accelerating. At the same time, there are many new ideas and new ideas in the industry. It is encouraging to look forward to the development and changes of the fast food industry.

In the increasingly fierce competition, in order to seize market opportunities and make wise decisions, enterprises are required to have sufficient knowledge of industry information. It is a critical period for the development of fast food industry in China. Understanding the situation and controlling the direction under the current situation, and making a detailed analysis of the environment and future development trend of fast food industry will have a positive guiding role for the long-term development of fast food industry in China and the breakthrough of fast food industry in specific work. 1. The development of Chinese fast food has changed from perceptual knowledge to rational accumulation.

during the development of modern Chinese fast food from the late 1981s to the 1991s, most enterprises were brave in practice, not afraid of setbacks, overcame difficulties, made strenuous efforts, and also showed the characteristics of groping and impulsiveness in their development. Through the practice at this stage, the vast number of enterprises have accumulated experience, seen the shortcomings, and constantly summarized and reflected, which has made the development of Chinese fast food more solid since the new century, and the development characteristics of rational accumulation are more obvious:

(1) The development ideas are more objective, paying more attention to the objective reality, and reducing the blindness and impulsiveness in development;

(2) Capital investment tends to be more rational, enterprises stress practical results, investment pays attention to return, development pays attention to foundation, and expansion pays attention to survival;

(3) The market connection is closer, and the enterprise positioning is closer to the market to meet the diversified needs of the market;

(4) The distribution of stores tends to be more regional, and most enterprises first base themselves on local and regional expansion, and adopt the strategy of step-by-step and gradual advancement to achieve practical results; (5) Internal accumulation tends to be deeper, strengthening the construction of its own infrastructure and management support system, constantly accumulating internal skills, and pursuing and maintaining the sustainable development of enterprises;

(6) The development of enterprises tends to be more stable, and the phenomenon of ups and downs and excessive speculation is obviously weakened, and it is important to be steady, steady and continuous.

2. The social and industrial status of fast food has been established and its role has become more prominent.

with the development of social economy and the continuous improvement of people's living standards, people's concept of catering consumption has gradually changed, eating out has become more regular and rational, selectivity has been enhanced, consumption quality requirements have been continuously improved, and brand quality, taste characteristics, hygiene and safety, nutrition and health, simplicity and convenience have been pursued. The social demand of fast food is expanding, and the characteristics of popularity and basic demand of market consumption are more fully manifested. The concepts of standardized operation, factory distribution, large-scale chain and scientific management of modern fast food have been widely accepted and recognized through the deepening process from discussion to practice, and have expanded from fast food industry to catering industry, becoming an important development goal and direction of catering modernization in China. As a new force in China's catering industry and a vanguard of modern catering, fast food has become an important representative force in the development of modern catering, which has played an increasingly prominent role in promoting and driving the whole industry and made positive contributions to the development of society and the industry.

3. The scale of industries and enterprises continued to expand, and the quality and level of development improved significantly.

According to the National Bureau of Statistics, in 2114, the catering industry in China achieved a turnover of 748.6 billion yuan, an increase of 21.6% over the previous year. There are more than 4 million catering outlets in China, with more than 21 million employees. The development speed of the industry continues to increase by a large margin, and its contribution rate to the national economy continues to increase. According to preliminary estimates, there are more than 1 million fast food chain outlets in China, and the annual turnover can reach 151 billion yuan, which will account for about 22% and 21% of the catering industry respectively. The scale of the fast food industry continues to expand. From the statistical survey of the top 111 enterprises in the catering industry, fast food enterprises account for one-third of the top 111 enterprises in the catering industry: in 2111, 12 fast food enterprises were shortlisted, accounting for 31.1% of the turnover; In 2113, there were 18 fast food enterprises in the top 111 catering enterprises, accounting for 33.29% of the turnover; In 2114, there were 21 fast food companies in the top 111 catering enterprises, accounting for about 33% of the turnover. With the increase of the number and scale of outlets in the fast food industry, the development strength and operation ability of brand enterprises are more optimistic, the construction of internal support system is strengthened, the development quality is improving day by day, and the overall level of development is constantly improving.

4. Western-style fast food chain enterprises are expanding rapidly, and the trend of integration between China and the West is increasing.

The international fast food brand enterprises represented by KFC and McDonald's are expanding rapidly in China, and their development speed is obviously accelerated. By the end of 2114, there were 1,211 chain stores in China KFC and more than 611 McDonald's, about 811 and 311 more than in 2111 respectively, with an average annual opening of 211 and 81 stores. The annual business scale exceeded RMB 11 billion and RMB 6 billion respectively, and the average annual turnover of a single store was over RMB 8 million, making it a leading enterprise in the fast food and catering industry in China, and its role and influence on the development of the industry continued to expand. From the characteristics of its development, it extends from the first and second class cities in China to the third and fourth class cities, and from the eastern cities to the western cities; The strategic layout, system construction and localization concept of enterprise development have been basically completed, and the idea of "based on China and integrated into life" has been established; The development and adjustment of varieties have been strengthened, the introduction of Chinese varieties and the nutritional connotation have been enhanced, and the trend of integration of Chinese and western cultures has become more obvious.

5. The field of fast food is constantly innovating, and the development space continues to expand.

From the development of China's fast food industry, the demand for fast food is diversified, and the business space of fast food enterprises is constantly expanding, and its extension is expanding day by day:

(1) Fast food chain stores are developing continuously, with richer store style and steady progress in chain operation;

(2) group catering has sprung up everywhere, and professional companies have been growing and becoming a new bright spot in the market;

(3) Breakfast projects have been launched everywhere, with a number of fast food chain enterprises as the main force and rising rapidly;

(4) The development of food delivery and take-away is strong, the market demand is constantly increasing, and the prospects are broad;

(5) The development of fast food processing has been accelerated, and it has been welcomed to actively explore family-oriented demand services;

(6) the leisure and light meals of fast food have been strengthened, and the pioneering, innovative and extended operation of enterprises have been strengthened, which shows the vitality and vitality of the development of fast food industry in China.

6. The association between related industries has deepened and industrial connections have gradually formed.

with the expansion of industry scale and the enhancement of enterprise strength, the industrialization process of fast food industry has taken a new step, which has laid a foundation for the development of fast food enterprises. The main manifestations are as follows:

(1) The construction of raw material procurement, planting and breeding bases and catering and distribution centers in fast food enterprises has increased, and the ability to connect agricultural production, logistics circulation and factory production, processing and distribution has been enhanced;

(2) Cooperation with related equipment development and production suppliers is more common, and the development of special technical equipment is further promoted;

(3) The combination of enterprises and educational institutions has been started, and the initial results have been achieved in entrusting and cultivating professionals in colleges and universities;

(4) The service capacity and strength of professional consulting and training institutions have been strengthened;

(5) Enterprises have started to implement mergers and acquisitions and resource integration through capital operation;

(6) The theoretical research of fast food has been continuously improved, and new achievements have been made in book publishing;

(7) The establishment of industry organizations has created favorable conditions for the construction of industry service platforms.