Frog summer:
As one of the head brands of frog catering, Frog Man is very innovative. With the development of the times, he constantly explores new possibilities, explores more possibilities of combining space scenes, IP image and brand spirit, and combines derived culture to create a unique "chivalrous IP brand". It is understood that Frog Man is mainly aimed at the consumer groups between 16-35 years old.
In order to meet the diverse needs of consumers of different ages, the brand is customer-centered, constantly exploring the aesthetics of young people, and constantly innovating the brand, adhering to the four marketing innovation concepts of product, marketing, technology and digitalization: Frog Little Xia cut into the catering track with the first "iron pot bullfrog" at the beginning of its establishment, and established new product barriers.
Accelerate product iteration, and then enhance brand competitiveness. At present, Little Xia Frog mainly focuses on the series of iron pot kung fu bullfrogs. In addition, the brand also provides a variety of special snacks for Shaoxia, such as the first course, Shaoxia roasted, boiling small stone pot, flavor snacks, special drinks, etc., which meets the diversified and diversified dining needs of Z generation consumers.
The iron pot bullfrog series alone has developed 14 different flavors. In the past six years, the R&D team of Ranxiaoxia Food has developed nearly 100 main courses with bullfrog as the core. While retaining the classic taste, it also pays attention to the seasonal addition of different seasons and the taste habits of the north and south regions, and makes product innovations from time to time. In July this year, Frog Summer once again launched a new summer product.
Including the ancient roasted pepper frog with Guizhou characteristics, the bitter snail frog with Guangxi characteristics, and two kinds of cross-border special drinks such as rattan pepper milk green and pepper pineapple. And even launched a "one-person food" single frog pot rice for singles.