More than 10000 stores. Mixue Ice City is an ice cream and tea brand established by Zhang Hongchao in Zhengzhou, 1997. After more than 20 years of development, there are more than 10000 stores nationwide, covering 3 1 province (city, autonomous region), and actively exploring overseas markets.

Honey Snow Ice City is committed to making everyone in the world enjoy high-quality and affordable food, and always adheres to the principle that "those who are near are happy, and those who are far away come; Struggler-oriented, customer-centered "concept, create products with high-quality raw materials, and serve customers with high-quality teams. "

Brand public welfare:

On June 5438+ 10, 2020, Zhengzhou Cross-Strait Enterprise Management Co., Ltd. (Mi Xue Bing Cheng) donated 6 million yuan to Henan Charity Federation, and its wholly-owned subsidiary Henan Daka Food Co., Ltd. donated 1 10,000 yuan to wen county Red Cross Society to fully support the fight against novel coronavirus epidemic.

In June, 2020165438+1October, Mixue Ice City launched the Yunnan Coffee Helping Agriculture Program, established the Mixue Ice City Yunnan Coffee Planting Support Center, and signed the strategic cooperation of "guaranteed purchase of coffee beans" in Menglian County, Pu 'er City, Yunnan Province, to protect the interests of coffee farmers and encourage more and more coffee farmers and brands to join the Yunnan coffee industry.

Reference to the above content: Baidu Encyclopedia-Mi Xue Bing Cheng