Since its launch in 2111, WeChat has been popular in various industries, and many enterprises have tried WeChat marketing one after another. As the oldest and most traditional meal in China, the beverage industry is not far behind and has begun to vigorously carry out WeChat marketing. The following is a successful case of catering WeChat marketing that I have compiled for you. Welcome to read it!
catering wechat marketing success story 1
haidilao provides wechat photo printing service, which is another special service after free manicure and shoeshine. Not only attracted diners, but also increased WeChat official account fans of Haidilao WeChat.
Feng Hailong, director of Haidilao's information management department, said that when Haidilao WeChat WeChat official account was officially launched in October this year, it began to promote offline WeChat payment, subsidizing customers and corresponding waiters by RMB 11 each, which also caused fans to soar rapidly. At present, the daily growth number is around 4,111.
"The characteristic of Haidilao is that there are many queues, and each table can be paid by WeChat to improve the checkout speed, which can reduce the queuing time and reduce the risk of cash management." Feng Hailong presented a set of materials on the spot. From October to March this year, Haidilao WeChat orders have grown to 31,491 orders, accounting for 63% of the total orders. Wechat paid 3,446 orders, accounting for 61% of the total network payment. The most amazing thing is that the transactions paid by Haidilao WeChat account for 1.7% of the total sales.
catering wechat marketing success story 2
Guo chunpeng, director of Guangzhou shishang Guowei group information center, is a case under this industry trend. The group is a large-scale catering group with 43 stores nationwide, with nearly 6,111 employees.
Recently, Guo Chunpeng shared his transformation experience with the media at the release meeting of the new version of Tencent's e-commerce micro-life membership card.
In Guo Chunpeng's view, on the road of O2O transformation, if the mobile tools can be used well, whether it is to achieve more accurate marketing, improve the return rate of consumption or provide customers with direct customer service, these can be solved.
according to Guo chunpeng, the enterprise currently owns 11. 51,111 micro-life membership card customers, including 3. 21 thousand becomes a stored value member. Operating on this platform, its off-season turnover is higher than that of the Spring Festival peak season.
When marketing members by product backstage, nearly 61 cases were sold for a liquor supplier in three months, but only about 16 cases could be sold in half a year by traditional sales methods.
successful case of catering wechat marketing article 3
across from Chang 'an Hospital on Jianxin East Road, Jiangbei District, there is a row of food stalls. Among all the stores, a restaurant named "Fishing for Dragon and No Thorn Crucian Carp" is easily overlooked. This shop is strange, with the rooftop on the second floor and the back street on the next floor, so there are 25 tables. Although the facade is small, the business in summer is enviable.
when the museum was first opened, chen xingyu also took the traditional route. Handing out leaflets, doing car advertisements, etc., tossing three or five times, the retirement fee of one million yuan will bottom out. In 2112, chen xingyu guarded this tepid little facade. "Our shop is small and crowded in a bunch of food stalls, which rarely attracts attention." Chen xingyu said that it was not until the beginning of 2113, under the guidance of friends, that he began to use WeChat to do business.
At first, dozens of friends were able to make a "wonderful" dish burn for three months. "In April last year, an old customer suddenly wanted to eat tomato-flavored fried loofah. I just asked the cook to make it out. The customer was quite satisfied. I immediately sent it to WeChat. As soon as my friend forwarded it, someone named it the next day to eat tomato-fried loofah. "chen xingyu said, this dark dish has been popular in restaurants for three months, and it has also given chen xingyu a taste of the power of WeChat. "If you are not afraid of a small store, you will be afraid of fewer explosions." Later, Chen Xing Yu let customers scan the code and pay attention to it when entering the store through discounts, thinking hard about how to play with customers every day.
"There are many dietary choices, which can bring happiness to diners and become the first choice." Chen xingyu said, and it depends on highly interactive gameplay. Through playing, his WeChat friends increased from the initial 31 to 41 to thousands in just one year; Turnover from three or four hundred yuan a day to more than one hundred and fifty thousand yuan in January in peak season ...