Afternoon tea time always like to come to a piece of delicious cake, many people also see the cake store business opportunities, start a cake store needs a good business plan, I organize the cake store business plan to share with you!

syb business plan cake store Model Part I

First, the industry overview

Next year will be out of the ivory tower, because of the impact of the economic crisis has been their own interest in the catering industry intends to open a cake store after graduation, the cake store has a great prospect for development, now people's lives are good, the level of consumption is high, the pursuit of quality of life is also high, the comprehensive cake shop has become a large part of the city's consumption. The cake store has become a major trend in urban consumption.

Second, the cake store profile

1. The store hair belongs to the catering services industry, the name of the xx afternoon tea?

1. Mainly for people to provide cakes, bread, ice cream and drinks and other desserts.

2. The store intends to open in the community shopping street, the inaugural period is a mid-range cake store, the future intends to gradually develop into a cake chain stores like Andrewson, Xiangyang Square, as.

3. The store needs start-up capital of 95,000 yuan.

Third, the business objectives

1. Due to the location in the commercial street, the source of relatively rich, but there are many competitors, especially the store just opened, want to open the market, must be in the quality of service and product quality, and to further expand the scope of business to meet the different needs of consumers. The short-term goal is to gain a firm foothold in the shopping street and recover the cost in 1 year. The long-term goal is to gradually develop into a strong economic strength and have a certain market share of the cake chain companies, in the many cake brands to break out of a piece of heaven and earth, and become a well-known brand in the cake market.

Fourth, market analysis

1. Customer source: the store's target customers are: shopping and entertainment to the commercial street of the general consumers, accounting for about 50%; nearby school students, store staff, neighborhood residents, accounting for about 50%. The number of customers is sufficient, the consumption level of low-grade.

2. Competitors: According to the survey results, there are many domestic brand cake stores, only the Fuzhou chain cake store has a lot of such as Andrewson, Xiangyang Square, Red Leaf, Anchor. Therefore, the competition is very big

V. Business plan

1. Firstly, we will go to several cake stores nearby? Stabbing intelligence? , figuring out the cost price of different kinds and sizes of cakes. Understand the business philosophy of all kinds of cake stores as well as the operation of the ? The first thing you need to do is to find out the cost of different types and sizes of cakes.

2. After the opening money is raised, start in the major cake store? The company's main business is the development of the company's products and services. You can't? The first thing you need to do is to get your hands dirty. Dig, to take advantage of the store less people, sneak over and store masters to discuss. Or recruit pastry chef, open cake store master is very important, so think carefully.

3. It is understood to find a set of consumption fixed rate: ? Customers never have the cheapest price. Today you can lower a few dollars, tomorrow there may be peer competitors to lower prices and you compete for orders.? From the experience of the product market a certain competitive strategy:? Price reduction promotion is not a long-term business strategy, the only best material to produce the highest quality cake, in order to attract customers, will keep customers?

4. The cake store is mainly for the public, so the price will not be too high, is a low to medium price.

5. You can print some advertising flyers and distribute them in the form of coupons to achieve the effect of advertising

6. The cake store can specialize in leisure areas and set up a lot of chic chairs. Customers can buy some snacks, sit in the cake store and slowly savor, the leisure function of the cake store has been further strengthened.

7. After many investigations, out of competition and other aspects of the needs of many cake stores to launch some of the cakes and cakes do not have much to do with the casual food, in order to form a new profit growth point. In the business varieties, many shopkeepers have some new initiatives: for example, in the hot summer, will be in season to launch the very popular ice porridge and shaved ice, as well as milk tea, fruit juice drinks favored by customers.

8. Establish a membership card system. The name of the member is printed on the card. The discount rate of the membership card is not high, such as 9.5 percent off. On the one hand, this can give consumers a sense of respect, on the other hand, it is also easy for the waiter for the consumer's name. Especially if the consumer is with someone else, and the waiter can call him (her) as * Mr., Miss in public, they will feel very respected.

9. On the table put some promotional items, magazines, the content is about the knowledge of pastry drinks, stories, etc., on the one hand, you can enhance the taste, foil the atmosphere, but also to increase the consumer's good sense of the brand.

10. Whether it is from the store decoration, the image of the staff, or the cake production, we should give customers a healthy, hygienic feeling. Cake store must strictly implement the national "Food Hygiene Law", which is based on the foundation. The content from Xuzhou convenient network sincerely for your service.

11. The food industry has special job labor skills requirements: employees must hold a ? Health certificate?

Six, financial estimates

Start-up assets: about 95,000 yuan

Equipment investment: 1. rent of 5,000 yuan. 2. facade decoration of about 2,000 yuan (including store decoration and light boxes) 3. shelves and selling platforms invested about 1,500 yuan 4. employees (2) uniform clothing needs 500 yuan 5. machinery and equipment the largest investment: 80,000 yuan (including the making of the Cake a full set of utensils) the first installment of the purchase price: flour, cream and other raw materials, about 6,000 yuan.

Monthly sales (average): 21,000 yuan. According to the assessment of the insiders, so a small cake store business on the right track, monthly sales of up to 21,000 yuan.

Monthly expenses: $14,033. Rent: the best location in the more densely populated neighborhoods, community shopping streets, and close to small children's lots (such as kindergartens or playgrounds nearby), about 5,000 yuan.

Cost of goods: about 30%, about 5000 yuan. Personnel wages: 10 square meters of small stores need 1 cake master, 1 waiter, wages *** count 2000 yuan.

Utilities and other miscellaneous expenses: 700 yuan equipment depreciation: calculated on the basis of five years, 1333 yuan per month Monthly profit: 6967 yuan or so According to this estimate, a year or so to recover the investment.

Seven, risk and constraints analysis:

Because the cake store is not the first store on the street or in the neighborhood, it is difficult for customers to change the consistent taste, so it will have to spend more financial and material resources and? gimmicks? to recruit customers.

syb business plan cake store model article two

First, the background of the project

With the improvement of people's standard of living, material and cultural life of the diversification, cake gradually become an essential part of people's daily life in food, for college students in particular, but now the fast-paced life and emerging lifestyle so that many college students do not have the time and are not willing to specialize in the door of the cake store to buy, in view of this, we opened the cake store to buy, we have to spend more money and material resources, and to attract customers. In view of this, we opened this online cake store, aiming to provide college students with high quality and excellent service and easy and convenient lifestyle.

Second, the company's project curation

1. Reasons for the establishment of the company

1.1 Organizational reasons

Most of the students in the evening course is more, after class is late, back to the dormitory hungry, and the canteen has long been closed, and the kiosk is far away, coupled with the fact that many students are lazy, prefer to go out and buy things rather than go hungry, taking into account these factors, our online cake store

The online cake store is the first of its kind in the world. came into being.

1.2 Technical reasons

Cake belongs to the Western pastry, production technology has long been no secret, as long as the heart of the study, the material is sufficient, or to hire a pastry chef, in the production of the cake basically there is no problem.

1.3 Reasons for the school

Now the general situation in the country is difficult to find employment, college students just out of the campus, empty stomach full of ideals and aspirations, but no practical experience, employers in the focus on the ability to pay attention to the qualifications and experience at the same time, so college students are in a state of high not low not to achieve. In order to change this passive situation, the school encourages college students to start their own business without affecting their studies, therefore, the establishment of the online cake store has been strongly supported by the school.

2. Company mission

Efficient, unimpeded sales channels to provide a variety of flavors of cake as the fundamental, selling flowers and exquisite small gifts, providing part-time work for economically disadvantaged students, to create the best quality of life for college students!

3. The company's goal

Based on the University of Industry and Commerce, serving the Chongqing colleges and universities, step by step development and growth, so as to radiate the national colleges and universities, to create a first-class online cake store.

Third, the business environment and customer analysis

1.industry analysis

? Ling Lingyuan online cake store? The website is launched by college students for 6.5 million college students in the vertical website, so the target consumers are positioned as college students. In addition to the main station of Chongqing University of Commerce and Industry, the website has sub-stations in various universities in Chongqing. Therefore, the tentative target consumer group to focus on college students in Chongqing colleges and universities, and gradually expand the market in the future, to Chongqing University of Commerce and Industry, for example, all kinds of students nearly 20,000 people, and the latest statistics show that the country's college students in the 6.5 million, so the size of the market is quite large, and taking into account the future of the students graduated from the website is still likely to become a loyal customer of the reality of the target market will be the capacity is considerable. The capacity of the target market will be quite considerable.

2. Analysis of survey results

The company focuses on the analysis of customers in Chongqing's colleges and universities, mainly through online questionnaires and individual interviews.

(1) There is an obvious curiosity, there is a convergence in innovation, listening to classmates or friends to generate the purchase behavior.

(2) Purchasing behavior is basically emotional, but due to the influence of their own economic income, their purchasing behavior is rational, generally choose the lower price but better taste varieties.

(3) college students do not have a fixed mode of purchase, the purchase behavior is often arbitrary.

(4) the ability to accept and absorb new things, the pursuit of fashion, advocating personality, focus on aesthetics.

(5) factors affecting the purchase of products in order: price, taste, variety, packaging, service and so on.

(6) purchasing behavior is very strong holiday, generally concentrated in the Teacher's Day, Valentine's Day, Christmas and friends before and after the birthday.

3. Target customer analysis

College students in the school to buy the general focus on low-end price, good taste, fresh cake, more for the evening snack. In some specific times, such as birthdays or to send people, also pay attention to packaging, tend to warm and innovative aspects, there is a trend towards personalized direction, and often with the cake requires accompanying card flowers or small gifts.

Fourth, business strategy

1. Marketing strategy analysis

1.1 brand strategy

The initial construction of the site, we will attach great importance to the brand. In the brand packaging, by the art staff based on detailed market research and bold predictions, to take dynamic and static pages combined with the design of the program, in the visual image and text fonts carefully planned, and accompanied by beautiful cake pictures, and strive to be unique and innovative.

1.2 price strategy

Price ranges from 1?50 yuan, mainly in the middle and low-grade price, Lingling Xiangyuan online cake store in the raw materials, taste, packaging, service and so on strive to do their best, and strive to give customers the maximum enjoyment and psychological satisfaction. Both take the price route, and take the quality route, to meet the needs of consumers at different levels.

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