Liu Qiangdong's family is very poor, so his current success is entirely by himself to fight out. On his way to success, he has experienced countless setbacks, large and small, and finally achieved today's Liu Qiangdong. First, the failure of the chain restaurant business Liu Qiangdong is still in college when he often went out to do part-time work, he would write some software code, so help a lot of restaurant owners to write code to do part-time work to make money. This also let Liu Qiangdong have the first bucket of gold in life. He was also very interested in the restaurant industry because there were many foreign brands that had a lot of chain stores around the world, and Liu also wanted to be our own Chinese brand and go global. He was still in his junior year of college when he took out all his savings, rented down a store to open his first restaurant. In the beginning, he was very careful about the business of the restaurant. This restaurant also for Liu Qiangdong earned a lot of money, slowly he saw the market began to do chain. After making a few chains in the area, Liu Qiangdong reached his senior year of college and was busy writing his thesis, so he didn't have time to care about these restaurants. Later his employees secretly embezzled a lot of food money because Liu Qiangdong was often away. In the end, Liu Qiangdong failed in this business venture, and it also put him in a lot of debt. He felt very angry at that time, he was particularly good to his employees, but his employees still chose to betray him, but also because of his own mismanagement, shut down all the chain stores of food and beverage, and even put himself in debt. Second, shut down all the physical stores offline Liu Qiangdong second venture chose to go to the Zhongguancun in Shenzhen to open a computer store. At that time, most of the Zhongguancun are fake, but Liu Qiangdong he sells products are always genuine, the price is also more affordable, so attracted a lot of people to come to him to buy. Slowly looking for him to buy more people, his business is exceptionally hot. He once a year in Zhongguancun rented 12 stores, open Jingdong chain stores. At that time, he only sold computers, no other categories. But then, because SARS was more serious, he had to shut down all the stores and hide from it at home. At this time, Liu Qiangdong first thought of putting his stores online to sell. After he persisted for some time, his business in the online store was also exceptionally hot, when Liu Qiangdong chose to transfer his business to online to give up offline. His suggestion made the other partners feel very dissatisfied, they think the offline business is the one that makes money, but Liu Qiangdong was very persistent, and he fell out with some of his partners because of it. Although it was a difficult choice at that time, it also made Liu Qiangdong today.