1. Cultivate application-oriented senior professionals with basic theories of modern management and economics, basic knowledge of hotel management, theories, methods and means of modern hotel management, strong language skills and interpersonal skills, who can engage in development and management in hotels, tourist attractions, tourism management departments and related fields.

2. Hotel management is a comprehensive major, so graduates can not only work in hotels, but also get jobs in cruise, exhibition planning, aviation and luxury goods industries.

The major of hotel management and digital operation cultivates high-quality technical and skilled talents with all-round development of morality, intelligence, physique and beauty, good professional ethics and humanistic quality, basic knowledge of hotel service and management, good language communication, hotel management and teamwork ability, and engaged in front-line service and grass-roots supervision and management of modern hotel industry or high-end service industry.

The employment prospects of hotel management and digital operation are as follows:

1. As long as you have the professional ability required by the corresponding industries of hotel management and digital operation, you will have better employment prospects and higher salary after graduation. Have the ability to learn new knowledge and skills and the ability to innovate and start a business; Have strong oral English expression ability and skilled computer application ability.

2. Have the basic management and supervision ability of hotels and related service industries; Strong communication skills, strong ability to resist setbacks; Have the emergency ability to deal with security emergencies; Have the aesthetic ability required for professional development; Master basic service etiquette and have a good professional image; Master the corresponding professional operation skills of modern hotels and high-end service industries.

3. Graduates majoring in hotel management and digital operation are mainly oriented to modern hotels and high-end service industries, and are engaged in front-line service and grassroots supervision and management in front office, guest room, catering and hotel human resources, marketing and other job groups.