Hardware equipment: including stables, training grounds, forage houses, clubhouse, staff quarters, (indoor training grounds, grazing areas ... ) Tack: saddles, water leathers, horse guards, human guards horses / forage / commonly used medicines other costs (mounted hooves, veterinary, marketing, water and electricity, facilities maintenance, greening, decoration) Build a barren land on the 1000-meter runway, the ancillary facilities as little as possible to build (less money), but the stables have to get by because the key to the horse A project overview from around the world, many mountain villages to eat a farmhouse meal and play cards, mainly, the market is narrower. The market is narrower. Horseback riding, an ancient and fashionable sports program, driven by the Olympic Games equestrian events, will be more attractive to modern people. Second, the market analysis of the X County urban area of 80,000 people, XX downtown population of 200,000 people, there should be 10% of about 30,000 people in high school to the following 50-year-old crowd will be interested in the project; plus the surrounding counties and cities of the crowd, the target market can be about 50,000 people. In addition, the project will retain fixed guests in the form of clubs and memberships, the market is guaranteed. Third, the tourism product design amusement project 1, wild ride: 80 yuan / hour. 2, skating: skateboarding car (shoes) rental, 10 yuan / hour. 3, cross-country go-karting: 60 yuan / hour. 4, fitness trails: a variety of fitness equipment (free of charge). 5, archery: 10 arrows / 10 yuan. 6, buffet food and drink: kitchen rent / 100 yuan (including oil, salt, sauce, vinegar and other various seasonings, combustion of steam). Barbecue grill rent / 60 yuan, (including ingredients, charcoal). 7, farmhouse catering: the cottage to provide food and drink. 8, bathroom: 10 yuan / person, to provide hot water, the sale of woolen cloths. 9, tent rental: each time 30 yuan / top. 10, wooden room rental: 10 yuan / hour, 60 yuan / day. Consumption measurement according to the above items, set per capita consumption of 200 yuan / person. With reference to the surrounding scenic area visitors, as well as the reception capacity of the horse farm, the planned annual visitor volume of 1,000 people (20 people per week), operating income of 200,000 yuan. Fourth, agricultural products designed in a crude, no fertilizer, no pesticide way, advocating the concept of imitation wild environment: breeding chickens, ducks, sheep, cows, etc., planting vegetables, pasture, etc.. Planned income of 20,000 yuan. Fifth, construction projects: (210,000 yuan) leveling site: 10,000 yuan. Stable: 10 horses size, brick structure, 20,000 yuan. Horses + harness: 8 horses, 80,000 yuan. Off-road go-kart: 3 pcs, 20,000 yuan. Archery: 5 sets of bows + arrows + loafers, $0.5 million. Log cabin: 3 seats, 15,000 yen. Kitchen, bathroom, 3 seats each (movable house), 30,000 yuan. Service center: 1 block (mobile house), 10,000 yen. Furniture and electrical appliances: 20,000 yen. (TV, computer, water heater, tables and chairs, etc.) V. Annual expenses: (134,000 yuan) 1. Rent: 400 yuan / mu * 60 mu = 24,000 yuan. 2. Personnel: 5 people * 1,200 yuan / month * 12 months = 72,000 yuan. 3. Management 1; veterinarian + hoof trimmer + breeder + workman 3 (send 1 person to train and learn, and then come back to bring 2 apprentices); cook 1. 3, the cost of raising horses: self-grown pasture feeding. Count 0.8 million yuan. 4, other: 30,000 yuan. Sixth, economic benefit analysis 21/[(20+2)-13.4] = 2.5 The project's preliminary estimate of 2.5 years to recover investment. If the number of tourists and sales rise further, and the product to do further excavation, the return is more substantial. Running track is mainly a running track and a preparation field. Runway good design, the same as the sports field runway, such as the length of 1000M runway, two straight and two curves each 250M, according to the curves half-circle arc length, you can find out the diameter, that is, the distance between the two straight. Of course, the land should be leveled before planning the runway, and the two straight paths of the runway should be designed in the north-south direction. For a simple runway, you can disregard sewers, observation decks, and other lighting facilities. The preparation area is just outside the runway (must be separated from the tourists to ensure safety). For 10 horses, a place of about 60 square meters (preferably with a roof to provide shade and shelter) can be used for the staff and horses to relax and wait for the tourists. I wonder if my idea is agreeable to my brother? -Hongyu I. Market background of the project

The project overview:

(1) Project name

(2) Location of the project

(3) Business content

(4) Analysis of the project's investment

(5) Overall planning for the project

(6) Prospects and Advantages of the Project

(7) Financial Analysis of the Project

III. Analysis of the Source Market

IV. Positive Effects of the Equestrian Club on Local Tourism

V. Conclusion The sports horses are shut up in stables for most of the year. In order to maintain their health and quickness, stables should fulfill the main hygienic requirements in terms of temperature, humidity, light, air composition, area, volume and horse safety. The address of the stable should be chosen on a high, level, somewhat sloping area. The stable site should be sunny and protected from the main winter winds, and in the south attention should be paid to protection from the heat. The address is easily accessible, close to the horse farm, well-watered, free of swamps, well-drained and at a certain distance from settlements. Requirements for building stables: they should be sturdy, low-cost, conducive to mechanized operation, and in line with health requirements and technical standards. Attention should be paid to the quality of building materials, rational construction of all parts (foundations, walls, floors, canopies, windows, gates) and ventilation. The construction of stables should be in line with the horse and environmental hygiene, practical and convenient and economic principles, and should take into account the regional risk. While designing the stables, it is necessary to plan the buildings that belong to them, such as race tracks, training grounds, debut grounds, leisure sports grounds, swimming pools, veterinary hospitals, hoof-renovation places and so on. The type of stables due to the breeding of horses, the number of different ages, but also due to the relationship between the building materials, and there is a difference between the expensive and simple. Can be broadly divided into the following categories: 1. single row of stables: stables between the horses in a row of horizontal columns, one side for the passage. Each stable can accommodate 20 horses. 2. double column type stables: stables arranged in two opposite columns, the center for the passage. This format is common in large horse farms, easy to manage, can accommodate 30 to 40 horses. 3. Unified Stables: in the stables are not divided into horse rooms, constituting a large wide group of stables, or separated into 2 to 8 large rooms, in order to manage. 4. Mixed Stables: both two types of buildings and become, such as duplicate rows of stables or both unified stables type of stables. 5. Floor Stables: due to the conservation of land, the construction of the two-storey building type of stables, easy to centralize management and Economy. Most of the building type stables using double row type. In economically developed Hong Kong, Macao, Guangzhou, Happy Valley more than floor-type stables, practice has proved. Application of good results. In order to facilitate the care of horses, facilitate the stables of the diligence, in line with the requirements of veterinary health and fire prevention, building stables, the maximum number of more than 40, but the foal stables and transfer stables can be discretionary increase. Small horse ranch one year can recover the investment of small horse ranch is the ideal location in the suburbs of the city near the scenic spots, and and must be the bus can be directly accessed, the horse ranch covers an area of about one or two acres or so, near the workshop must be with, can be converted into an office and stables. If you do is for general tourist entertainment small horse farm, rather than equestrian clubs, investment and operational difficulties is not very large, horses can go to Beijing, Hebei, Inner Mongolia and other places to buy, for horse breeds and do not need to be too demanding, the 3,000 to 5,000 yuan can be bought by a tamed horse for the use of the general small horse farms enough, in addition, you have to be equipped with a horse leathers, saddles and other rides, which several , total **** twenty thousand dollars, of which about ten thousand dollars for the purchase of the horse, three or four thousand dollars for the harness, plus a few thousand dollars for shipping on it. At the same time you buy the horse, you should also look for a local trainer, whom you can ask to assist in selecting the horse to ensure its quality, and then hire him to work at your stable to help you care for the horse. Horse racing charges can be set at 5 yuan per lap, 8 yuan on holidays, students appropriate concessions, so that the price of both guaranteed income, but also has a strong competitive edge, in the operation of flexible, in addition to running the horse redundant this can be engaged in a number of such as equestrian performances, horseback riding photography and other characteristics of the activities and business projects, but also can be introduced to the adoption of the horse's project, such as the price of 10,000 yuan to let the ownership of a horse, the usual by the horse ranch on behalf of the feeder. Usually by the racecourse on behalf of the breeding and management, on the one hand, horse owners can always come to the free entertainment, on the other hand, you can also share part of the profits brought by the horse. So that the racecourse can recover the investment as early as possible, reduce the risk, according to estimates, run a small racecourse, a year can recover the investment, the second year will have tens of thousands of net income. Shiyezhou is located in latitude 32 ° 19?, east 119 ° 58?, east-west length of 16.5 kilometers, north-south width of 3.5 kilometers, Shiyezhou administrative area of 44 square kilometers, the land area of 29.4 square kilometers, of which the levee can be developed within the area of 26 square kilometers. Shiyezhou establishment for Zhenjiang City, Dantu District, Shiye Town, the town's total population of 14,200 people, population density of 323 people / square kilometer. Through Runyang Yangtze River Highway Bridge, Shiyezhou is connected to Ningtong Expressway, Beijing-Shanghai, Yangli Expressway and Yangzhou City in the north, and Shanghai-Nanjing Expressway, Ning-Hangzhou Expressway, National Highway 312 and Yanjiang Highway in the south. It is 45 minutes' drive from Nanjing, 10 minutes' drive from Zhenjiang city center, 12 minutes' drive from Yangzhou, 50 minutes' drive from Changzhou; 2.5 hours' drive from Shanghai and 3 hours' drive from Hangzhou. The terrain of Shiyezhou is flat, formed as a sandbar-type plain island in the middle of the Yangtze River by siltation, with 25.5 kilometers of Yangtze River embankment along the river and around the island, with an elevation of 8.8 meters (the elevation of the Yellow Sea, the same hereinafter), and the ground level within the embankment is 3-3.5 meters. The climate of Shiyezhou is humid and mild, with four distinct seasons and moderate rainfall, belonging to the north subtropical monsoon climate, with an annual average of 2,150 hours of sunshine, an average temperature of 18.3℃, an annual average precipitation of 1,003.3mm, and a frost-free period of 235 days. The surface water system of the whole island is well developed, with dense rivers and ponds, shallow underground water table, good groundwater recharge conditions, and the whole island has a quiet and pleasant environment, with no pollution, no noise, birdsong and flowers, and fresh air. Due to the well-preserved ecological environment, coupled with the simple folkways, attracting many birds to flourish here. Facing the competition from other tourist resorts in the province, Shiyezhou Tourist Resort aims to position itself as a national tourist resort and build tourist resort facilities with high quality and multi-functionality. The theme is "ecology, leisure, vacation and sports". According to the requirements of theme positioning and ecological development objectives, the planned functional area will rely on the distribution of the inner and outer ring road system, the planning of the ten functional areas, namely, the garden town area, conference resort, water village resort, Yangtze River Culture Theme Park Area, sports and leisure area, waterfront park area, sightseeing agriculture and leisure area, green production area, wetland preservation area, the bridge park area. 1, the nature of the positioning of a good ecological environment and strong resort atmosphere, for sports and leisure facilities, the nature of the resort area. It is a national tourist resort with good ecological environment and strong vacation atmosphere, which can be used for sports and leisure, exhibition and entertainment, scientific research and study and other tourist activities, and combined with landscape real estate.2. Target Positioning (1) Brand Goal: National AAAA Grade Tourist Area and National Tourist Resort. (2) Ecological goal: to realize the unity of ecological and economic benefits of tourism development. (3) Social target: synchronize tourism development with the development of residents and villages. 3. Theme positioning (1) Basic level: bridge sightseeing theme to give full play to the location and resource advantages, make full use of Shiyezhou's good location conditions, ecological environment, and develop bridge sightseeing, agricultural sightseeing, and other primary tourism products, and introduce the "Runyang Yangtze River Forum", accumulate popularity and enhance the popularity of the resort. Introduce "Runyang Yangtze River Forum" to accumulate popularity and enhance the popularity of the resort. (2) Core Level: Sports and Health Theme On the basis of bridge sightseeing, relying on the good ecological environment, the resort carries out a variety of sports programs, health care, recreation and physical fitness activities, enriching the content and connotation of the resort products, and transforming the resource advantages into economic advantages. (3) Improve the level: the conference and vacation theme in the bridge sightseeing and sports health on the basis of further expanding the conference, training, study and other characteristics of the resort tourism products, the introduction of landscape real estate, through the perfect combination of tourism functions and residential functions, so that Shiyezhou become a unique resort, so that the tourism economic benefits are maximized. 4, image positioning (1) "Pearl on the River (1) "Pearl on the river, leisure and health continent - Zhenjiang Shiyezhou" (2) "the heart of the river, vacation paradise - Zhenjiang Shiyezhou" alternative image: "in the water, vacation paradise", "China's first health continent - Shiye continent". 5, market positioning 1, source area positioning Shiye continent's development is based on the NingZhenYang metropolitan area, to the The Yangtze River Delta developed international business meetings as a driving force, the potential source market to high-end business meetings as the main target market, while taking into account the middle-level white-collar tourism market and the surrounding family tourism market. Basic market: local tourists within a 2-3 hour drive around the city, mainly residents of Ningzhen-Yangzhou metropolitan area; core market: tourists within a larger periphery, mainly residents of the Yangtze River Delta (YRD) region focusing on Shanghai; expansion market: domestic tourists outside of the YRD region, mainly promoting the market in Beijing, Guangdong region, including the northeast, Hong Kong, Macao, Taiwan, and mainly tourists who visit the city for purposes such as leisure and vacation, business meetings, education and training; and potential source market is the high-end business meetings market as the main target market. training and other tourism purposes; opportunity market: overseas tourists. With Japan and South Korea as the focus of East Asia, Southeast Asia as the main market, taking into account Western Europe, North America and other cities in the Yangtze River Delta and closer to the countries and regions of the business, official meetings and vacation tourism market. 2, target group positioning Shiyezhou should pay attention to the cultivation of the market of the middle and high end of the income bracket, and actively develop the products and projects with leisure and tourism, conference tourism, health care tourism, business tourism, property rights and time-share vacation. Shiyezhou Tourism Resort Area has 5 administrative villages, with a total population of 14,200, of which 4,000 are in the town. 2006, Shiyezhou completed the GDP of 226 million yuan, with the fixed investment of the whole society amounting to 465 million yuan, the contractual utilization of foreign capital of 43.25 million U.S. dollars, the actual utilization of foreign capital of 5,041,800 U.S. dollars, and the financial income of 10.64 million yuan. The primary industry is based on agriculture, planting and aquaculture; the secondary industry is mainly town and village-run industries and individual joint-venture industries, which are mostly handmade and simple mechanical operations and small in scale; the tertiary industry is mainly transportation services, labor export and retail services, and the tourism service economy has been growing in recent years. The whole industry is oriented to "support the primary industry, restrict the secondary industry and develop the tertiary industry". Now the main type of land for agricultural land, an area of 18.17 square kilometers, the town building land of about 1.9 square kilometers.