1, catering
The core soul of all food and beverage are products and services, regardless of how the market economy can not be separated from the development of these two points. Regardless of the appearance of decoration, traffic hype more powerful, the most fundamental to retain consumers are these two points.
2, stores
City stores are common six categories: residential stores, street stores, commercial streets, shopping centers, office buildings, serviced apartments.
3, the development trend
At the same time in the last issue, also talked about with the development of the market, the division of district more and more fuzzy, city center-type commercial function gradually weakened, the community-type commercial shopping malls continue to rise and be valued.
4, the residential bottom
Residential bottom (hereinafter referred to as community dining), the composition of the community traffic is relatively stable, less mobility. Residential business types, mainly for the people, of which the most is catering. Catering counterparts are relatively the most competitive.
Two, how to operate in the residential area catering
1, product
Regular requirements for product differentiation is equal. Do not have to be dead-eyed, must be in the community within a small area, to compete with the same product, customers will choose who. No matter who they choose, it's a diversion. If you can offer a different product within the confines of the neighborhood, of course it is best. If not, then be prepared to make a difference and have the determination to take out other homogeneous restaurants.
Community dining ostensibly facing competitors are neighborhood peers, but in fact, there are more potential competitors. From work to home in the journey to any of the peer, will affect the consumer choice, pull away your customers.
The most memorable thing is the taste of home. The neighborhood dining can also be summarized as the taste of home. Doing business with repeat customers. Community dining, which occupies a geographical and psychological advantage, requires more effort in terms of product flavor and updating.
Additionally, in terms of pricing, community dining also requires more discretion.
Pricing pro-people: stay in the community dining, basically decided to take the civilian business route, refusing to high-end consumption. Unless your most vulnerable people think of home; home is the harbor and backing. Only a small portion of the Radiant District community is mostly outsiders. This is hardly ever the case. Holliday's, for example, rarely occupies neighborhood stores.
The taste of home: the most memorable flavor is the taste of home. The neighborhood dining can also be summarized as the taste of home. Doing business with repeat customers.
2, service
Dining itself is a service industry, the customer dining process is a demand for service process, and the most important feature of the service is to try to do everything possible not to make the customer dining process become complex. Especially community catering operations, the face of more calls to consumers, is the office workers. After a day of exhaustion, family dinners, the biggest consumer power is convenient and fast. In this regard, community dining must be conscious of the convenience, speed and comfort to the extreme. As home is generally comfortable.
3, emotional links
Community dining, in addition to the duties of catering services, in-store services. More should be changed to enrich the diversity of services, in order to establish an emotional link with consumers. Make full use of the geographical advantage of the near water first. When people are most vulnerable, think of home; home is the harbor and backing. The emotional link between community dining and consumers is to graft the emotional link of customers to their homes onto the store.
For example, providing other convenient services related to food and beverage. Now many shopping mall brand stores, are working on the customer, both marketing and enhance the consumer link consistency of two functions. However, many current community dining, do not pay attention to brand management. Record customer dietary preferences, for community residents to do targeted activities, etc., around the direction of community services to provide temperature services.
Strengthen the emotional link. If your service and emotional connection can do, no matter what kind of help is needed, community customers can first think of you. This is the best kind of community dining service. Community dining, make friends with customers, you hold absolute psychological and geographical advantages. Perhaps choosing you is more of an emotional attachment. Tastes better than home, as if it were as warm as home, but more convenient than home. This is the reason why more office workers and communities choose you. It is strange not to fire.