Yes, it is. There is a "net red" coffee shop in Beijing's East Third Ring Road, where business is exceptionally brisk on weekends, and the store's pop-ups are a combination of Chinese and Western medicine, including wolfberry lattes, motherwort rose lattes, and hawthorn Chenpi Americano, which sell thousands of cups every day. This Chinese medicine health dining experience store, opened by the century-old Tongrentang, is a combination of Chinese and Western "cross-border" way to let more young people understand Chinese medicine.

The method of making health herbal coffee is to boil wolfberry, motherwort, Luo Han Guo and other health herbs to make herbal pulp, and then according to the ratio given by the physician, add the herbal pulp to the coffee, a cup of health herbal coffee is completed.

Expanded

Tongrentang's herbal coffee draws attention

First of all, Tongrentang chose a highly imaginative product, which is coffee. Why capital driven Ruixing coffee will be so hot in a very short period of time, in addition to the price is relatively cheap, the promotion is relatively large, the magic of the coffee this FMCG is in fact more let investors so far the root cause of the madness.

Because coffee has four major characteristics: addiction, fast-consumption, repurchase, and profiteering. Tong Ren Tang launched Chinese medicine coffee, perhaps also based on these factors, if you can successfully cut into the coffee market, especially the rising Chinese coffee market, this is undoubtedly a breakthrough trillion dollars of big business, so that has a big enough imagination.

Secondly, the Tongrentang launch of Chinese medicine coffee, if only a store to obtain success is not difficult, because after all, there is the Tongrentang's gold brand, there are people's curiosity and freshness of the bottom. But if, like Starbucks and Ruixing coffee, made into a chain of N stores, this is a very deep and big degree.