Pre-period may be losing money, with subsidies to reduce the way to accumulate users, to develop the habit of users to order takeaway;

Later there are users, you can charge merchants to promote the fee, such as merchants want to be in the first place, you have to give Baidu a certain amount of promotional costs, of course, in which you can only join a few advertising space.

Expansion:

1, Meituan Takeout is the online ordering platform of Meituan.com, which was officially launched in November 2013, and has covered cities such as Beijing, Shanghai, Guangzhou, Tianjin, Xi'an, Shenyang, Xiamen, Ningbo, Wuhan, Kunming, etc. November 18th, Meituan Takeout announced that it will be a comprehensive upgrade of the brand, and the icon of the Meituan Takeout has been changed from a bowl of rice to a kangaroo, and the color of the product has also been changed from orange to blue. The color scheme of the product has also changed from orange to a combination of wheat and chestnut. At the same time, the slogan has also been updated to "Meituan Takeout, deliver everything fast".

2. Meituan Takeout is an online ordering platform that specializes in providing takeout services. Currently, it covers more than two hundred cities across the country. We have handpicked many high quality takeout merchants to provide you with fast and convenient online takeout ordering services. Using Meituan Takeout makes it easy for you to order food online, order takeout on your mobile app, and pay online.

3. Wang Huiwen, vice president of Meituan.com, has introduced the overall layout of Meituan as a "T-shaped strategy", with group-buying as the horizontal and vertical categories as the vertical, of which Meituan Takeaway is the "vertical". At present, Meituan has been through the group purchase, Meituan takeaway, cat's eye movie, Meituan hotel and other products, in the catering and food, leisure and entertainment, hotels, tourism and other O2O vertical field layout.