Four forms of rural cultural tourism development
1
Tourism-affiliated agriculture type
The prerequisite of this type is that the agricultural output value itself is particularly high. For example, high-end organic agriculture, fine fruits and so on.
Since human industrialization, the overall output value of agriculture has been inferior to that of industry, and agricultural subsidy protection policies have been implemented from Europe, America and China. However, at the local micro level, the pure agricultural output value of some agricultural parks is still very high.
For example, CSA (community supported agriculture), which was introduced from Europe and America, has sprung up in big cities in China in recent years, planting high-quality and high-priced organic vegetables and directly supplying them to high-end people in cities. Some CSA farms have won low-priced land in remote suburbs or areas without scenic tourism conditions because of their good output value, and they are engaged in organic agriculture planting, and they can still earn income no less than leisure agriculture. CSA farms with better conditions can also engage in some tourism formats such as "parent-child tours" as a supplement-this is a typical type of "tourism-related agriculture".
2
Nongfu travel
The most typical is the hilly and mountainous areas in the south. Generally, the cultivated land is few and scattered, but the mountain vegetation and air environment are good. When this place develops rural tourism, agriculture will often become an auxiliary industry of tourism.
In this case, it is unwise to rely on the output value of pure agriculture. We should develop our strengths and avoid weaknesses, give full play to our own mountain ecological advantages and engage in tourism, and agricultural planting should also cooperate with tourism.
For example, emphasize "color" and "picking", and emphasize that different varieties can be changed in different seasons for tourists to watch and pick. For example, in a rural area, because rape flowers are popular with tourists, other mainstream crops have simply planted rape-and further creative modeling planting of Painting the Sea is planned. This is purely from the perspective of tourism value, not the result of comparing the output value of different crops.
There is also a typical type of "promoting tourism through agriculture", that is, rural areas in the suburbs of cities. The land price of this lot is not suitable for pure farming and tourism, so we should also foster strengths and avoid weaknesses.
Or develop it into a farmhouse restaurant or holiday villa, and a small amount of agricultural cultivation is just a symbol of farming culture to attract tourists, or develop it into a four-season sightseeing picking garden to meet the needs of the urban leisure market. All varieties are specially planted for tourists to pick and watch.
three
Comprehensive development type
This type appears in a large area of modern agricultural parks (generally more than 5,000 mu), and the parks are generally in a comprehensive format: agricultural scientific research, agricultural logistics, agricultural deep processing, efficient agricultural planting, agricultural tourism and so on.
It is difficult to say which format is dominant in this kind of park, and there are leisure format projects that directly face tourists: such as blueberry picking and flower viewing in four seasons; There are also business projects that do not directly face tourism consumption, such as high-tech nursery enterprises and flower nursery enterprises.
four
The combination of agriculture and tourism
Agriculture and tourism combine, support and promote each other. Xiedao Farm in Beijing is a typical example. Xie Dao summed up a model of "front shop and back garden", which is essentially a typical model of interaction and integration between agriculture and tourism.
The so-called "front shop" is actually a tourist-oriented format, and the so-called "back garden" is actually agricultural planting. In operation, the primary agricultural products in the back store are raw materials for tourists in the front store, and the processed agricultural products in the back store are packaged in gift boxes in the front store and sold to the public, achieving a high degree of interaction.
In short, no matter which mode, profit is the key to operation. This paper classifies and summarizes 100 profit points around rural tourism consumption.
Rural tourism has a profit point of 100.
one
Catering profit
1. Special morning tea: such as boiled peanuts, stewed taro, stewed sweet potatoes, soaked eggs in lime pool, freshly made soybean milk, handmade rice noodles, sweet wine, etc.
2. Farm food: The main way of eating farm food, which can be combined with hotel dishes to meet the different needs of guests.
3. Special reservations: for example, roast whole sheep, three-whip medicated diet, etc. Some special dishes can be supplied from stock, while others can be booked upon request.
4. Banquet reception: birthday banquets, party banquets, conference banquets, training banquets and other banquets attended by many people at the same time, with convenient transportation.
5. Self-service barbecue: it can be used as an amusement project to attract tourists, and it is also a special catering service.
6. Special take-out: such as roast duck, stinky tofu, spicy and fragrant dried food made on the spot.
two
Accommodation profit
7. Country villas: such as single-family leisure villas near the water.
8. Standard room: a floor suite built according to general standards.
9. Youth Hostel: A hotel built according to the international youth hostel model and suitable for tourists.
10. Camping base: provide large tents for rent.
1 1. Special accommodation: artificial caves, stone houses, bird's nest houses in trees, wooden boat hotels, mini villas, thatched houses, etc.
12. Other services: hourly room, midnight room, monthly room, etc.
three
Processing profit
13. Homebrewed cereal wine: It is best to pack it in a big jar with red paper on it. The small bottle is labeled with homemade soil and named "so-and-so wine". According to the actual situation, yellow wine, sweet wine, rice wine, pumpkin wine, sweet potato wine and wine can also be made.
14. Smoked bacon: such as sausage, cured chicken, cured duck, cured fish and cured rabbit.
15. Pickle series: such as pickled pepper, pickled radish, pickled cucumber, pickled eggplant, etc.
16. Dried vegetables series: such as dried bamboo shoots, dried bean curd, dried perilla, chopped pepper, dried radish, etc.
17. Grain and oil series: such as rice processing, soybean processing, sweet potato processing, corn processing, etc.
four
Entertainment and leisure profit
18. Village Teahouse: Tea performance, tea service and tea set sale. If there is a tea base, you can also organize tourists to pick and make tea.
19. Country KTV: It is mainly a large box, which can also be used for parties, training and meetings at ordinary times.
20. Country bar: The area does not need to be large, but the key is exquisiteness. It can also be made into a quiet bar with light music as the mainstay.
2 1. Garden Foot Bath: The breeze blows and the flowers smell fragrant, so you can enjoy foot bath in nature.
22. Lawn Yoga: With a tutor, you can adopt a membership system, and visitors can also temporarily participate in the experience.
23. Rural hot springs: transform traditional bathhouses and saunas into hot springs.
24. Country Golf Driving Range: It covers a relatively small area and can be membership-based.
25. Country Equestrian Club: A membership equestrian club or a simple equestrian event.
26. Expand training base: We should cooperate with professional outdoor training institutions to ensure stable group consumption.
27. Short-distance hydrophilic rafting: Short-distance safe diving rafting suitable for children focuses on hydrophilic experience.
28. Rural swimming pools: one is a natural bathing beach, which is transformed from a river beach; Man-made swimming pool
29. Hunting ground: Depending on the terrain, you can choose a well-closed nest to feed animals and conduct hunting activities according to law.
five
Entertainment profit
30. Water sports series: such as water walking ball, seaplane, water slide, tandem pedal boat, jet ski, etc.
3 1. Mountain sports series: such as grass skiing, bamboo maze, rock climbing, downhill, mountain cycling, etc.
32. Recreation venues: such as Phantom Aquarium, Swing, Carousel, Bumper Car, Magic Castle, Dynamic Cinema, etc.
33. Air amusement series: such as air monorail train, air bicycle, big ferry boat, flying saucer and so on.
34. Prize-winning amusement series: such as shooting, fun treasure hunting, prize-winning quiz, comic book world, etc.
six
Experience profit
35. Private vegetable garden: Divide the land into small pieces to form a vegetable garden and rent it to urban residents, or jointly rent the land by community owners to build the owners' manor.
36. Fruit and vegetable tea picking: tourists pick their own ecological fruits and vegetables and sell them at a price higher than the market price.
37. Fishing Fishing: Various kinds of interesting fish projects, including fishing, catching fish, fishing, shrimp fishing, turtle fishing and crab fishing.
seven
Industrial profit
38. Special breeding: such as raising deer, peacock, fox, wild boar, beekeeping, etc.
39. Organic fruits and vegetables: such as farm produce, out-of-season vegetables, grapes, pears, chestnuts and lotus roots.
40. Agricultural and sideline products processing: such as sweet potato vermicelli, tea seed oil, environmentally friendly bamboo baskets, straw sandals, dried flowers, etc.
4 1. medicinal tea: sign a contract to become a medicinal material base or a tea base, and use the base to form characteristics.
42. Flower seedlings: Not only beautify the countryside, but also sell flower seedlings and bonsai stumps through nurseries.
43. Natural mineral water: If there are good mineral water resources, it can be developed into bottled or bottled water.
44. Wild vegetables and wild fruits: Artificial cultivation of wild vegetables and wild fruits, including the production of mushrooms, can be digested internally or processed and packaged into commodities for listing.
eight
Service profit
45. Conference Center: At present, many departments and units hold meetings on farms, and the size of the conference center depends on the situation.
46. Exhibition Center: It can be co-organized with the Convention and Exhibition Center, mainly to undertake exhibitions of art collections, or just to show farming culture.
47. Wedding photography base: Using the natural scenery of the countryside and some elements of love and wedding theme, you can open a wedding hall.
48. Tourist souvenir shopping mall: It is best to build an antique street, including time-honored handicraft shops and specialty snacks.
49. Local products supermarket: you can slaughter pigs on the spot if you have obtained the slaughter certificate.
50. Transportation service center: including internal electric tour bus and shuttle bus to downtown.
5 1. Health Service Center: Providing other special health care services on the basis of basic medical care.
52. Communication and other public services: such as business center, booking air tickets, renting cars on behalf of customers, etc.
nine
Manual profit
53. Kite making: By providing materials, tourists can make their own kites, and they are very happy to fly kites in the wild.
54. Handmade quilts: Handmade cotton is very ornamental, and it is absolutely safe to book quilts on site.
55. Bamboo weaving: Bamboo weaving materials are easily available, and the finished products can be sold as practical handicrafts on the spot.
56. Pottery making: Get close to clay and enjoy your own works.
57. needlework: suitable for female tourists, such as making handmade insoles, knitting gloves, embroidery, etc.
58. Other experiences: All kinds of handicrafts are acceptable, even including participation in building adobe houses and wooden houses.
ten
Profit from collective activities
59. Group Weddings: Group Weddings in China are jointly organized by women's federations, media and matchmaking agencies.
60. Making friends party: jointly organize making friends party activities with the Youth League Committee, the media and outdoor clubs.
6 1. summer camp: summer camp or winter camp jointly organized with schools, media and non-profit organizations.
62. Tree planting activities of memorial forest: adopting ancient and famous trees, memorial fruit forest and corporate image forest.
63. Farmers' Fun Games: Show farming culture and invite enterprises, media and tourists to participate.
64. Other festivals: such as Songkran Festival, Double Ninth Festival, Christmas, Valentine's Day, etc.
eleven
Artistic profit
65. Collection exhibition hall: Establish artists' creative base to display and sell all kinds of collections and artworks.
66. Fun auction of handicrafts: Visitors can make their own and participate in the fun auction on the spot.
67. Root-carved bonsai: The materials are taken from the countryside, and the gardener guides the creation on the spot, and the works can be taken home.
68. Paper-cut with window grilles: The materials are average, simple for beginners and strong in local flavor.
twelve
Real estate profit
69. Country villas: If the land for construction is obtained, contiguous country villas can be built.
70. Happiness apartment: suitable for the elderly in cities to settle down or go to the countryside for a holiday. It can be rented or sold.
7 1. Time-honored Commercial Street: If the scale is large and the transportation is convenient, you can consider building a commercial street.
72. Bilingual International Kindergarten: Let the children grow up healthily in the beautiful countryside, and the grade should be high.
73. Wushu training base: Wushu training can not only be profitable, but also has the characteristics of performance and visit.
74. Artists' creative bases: painters, writers, sculptors, etc. Mainly choose the countryside to concentrate on creation.
thirteen
Technical profit
75. Breeding and promotion of rare ornamental fish: such as Chinese sturgeon, giant salamander, koi fish, etc.
76. Cultivation and promotion of high-quality seedlings: such as high-quality camellia oleifera, yew, orchid, etc.
77. Pet training: such as foxes, Dutch pigs, Tibetan mastiffs and ornamental turtles.
78. Production and promotion of organic fertilizer: serving large farmers around.
79. Promote pollution-free culture padding: serve large farmers around.
80. Greenhouse promotion: greenhouse construction, greenhouse seedling raising, biogas project, etc.
fourteen
Performance profit
8 1. Unique performance: folk unique performance, which can be launched during the festival.
82. Farm Animal Show: Trained farm animals, such as pigs diving.
83. Traditional art performances: such as magic acrobatics, shadow play, foreign opera, walking on stilts, etc.
84. Performing groups: folk performances, and can participate in cultural performances and commercial performances.
fifteen
Educational profit
85. Agricultural Education Center: Strive for government support to build an agricultural education and training center.
86. Special holiday training course for teenagers: During holidays, teenagers can experience and learn various special skills.
87. Citizens' University: Similar to the university for the aged, citizens can enroll in martial arts, dancing, cooking and so on.
88. Early childhood education: set up bilingual kindergartens, implement boarding system and enroll students in cities.
sixteen
Manage profits
89. Specialized cooperatives: establish corresponding specialized cooperatives in conjunction with farmers in surrounding rural areas, with unified brand and management.
90. Brand chain and entrusted management: export, copy, chain, or merge or entrust their own mature projects.
seventeen
Advertising profit
9 1. wine supplier advertisement: wine suppliers set up advertisements on their farms.
92. Local real estate advertisements: Local real estate agents set up outdoor advertisements on farms.
93. Advertising in other scenic spots: billboards are set up on farms in surrounding scenic spots.
94. Folding advertisement of "Farm Consumption Guide": Relevant advertisements are published in the periodical "Farm Express".
95. Corporate image forest: well-known local enterprises set up memorial forests and corporate image stones in farms.
96. Theme activities: Organize various theme activities, name them and co-sponsor investment promotion.
eighteen
Other profits
97. A complex with good closure, many amusement projects and rich scenic spots can be approved to accept tickets or sell minimum consumption packages.
98. Large-scale complexes can plan industrial land, attract investment to develop pollution-free industries, and also provide factory cooperation or lease.
99. Agriculture-oriented complexes can provide agricultural machinery services to meet the needs of surrounding rural areas.
100. A consortium with scientific and technological strength can apply for undertaking related scientific experimental projects such as wetland protection and research.
The most important thing to develop rural tourism is to activate rural value, realize the function of leisure and vacation, and increase villagers' income. At the same time, we should pay attention to the non-replicability, uniqueness and sustainability of these agricultural tourism projects in order to realize their benign development.