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Three Summaries of Practice in Advertising Companies
# Internship Report # Introduction Through internship, I started a new journey in my life. Back to school, I will accumulate bit by bit in my usual study and work, constantly enrich my experience and study professional knowledge harder. While enriching my social experience, I will continue to move towards my life destination. There is no "Three Summaries on Internship of Advertising Companies" compiled for everyone. I hope it will help everyone!

Tisch

Xx, xx, XX entered XX advertising company for a two-week internship in XX system design. In xx, xx advertising company is a typical local small company. Its company is mainly composed of environmental and holiday decoration, advertising design and other businesses.

First, the purpose of the internship:

Through social practice, I apply the theoretical knowledge I have learned in school to objective reality and make myself useful. In order to expand their knowledge, expand contact with society, increase the experience of individual theoretical knowledge in social competition, and exercise and improve their abilities.

Second, the internship time:

20xx year x month x day -x month x day

Internship location:

Xx advertising company

Internship content:

Xx, xx, XX entered XX advertising company for a two-week internship in XX system design. In xx, xx advertising company is a typical local small company. Its company is mainly composed of environmental and holiday decoration, advertising design and other businesses.

Based on the principle of creativity, xxxx Advertising Design Co., Ltd. introduced the new ideas of foreign advertising companies, combined with the operational advantages of local advertising companies, and explored a unique and effective operating model of advertising companies. Is a professional advertising company integrating management, talents and technology. At the same time, with the goal of "providing first-class design for customers and helping customers to shape a good corporate image", with the principle of "honesty first and service first" and in the spirit of being pragmatic, diligent and brave in exploration, we will provide customers with satisfactory and effective services at multiple levels and in all directions.

When I entered the company on the first day, I had a simple interview with the manager, leaving no too many tasks. Let me get familiar with the environment and know about the company, including its scale, department and division of labor. Then let me participate in the design of Coca-Cola advertising posters, just to test my ability in the design process.

Fortunately, I can participate in design projects as soon as I enter the company, just to exercise myself. However, due to lack of experience, I failed to make a good design plan at first. Later, through the guidance of the design director and the help of colleagues, plus the professional knowledge of the school, a better plan was made. After two days of running-in, I clearly know what shortcomings and deficiencies I have. At school, because there are fewer opportunities for actual exercise, I am still not very proficient in software operation. And can't respond to customers' requirements immediately.

Through the work practice in the first two days, I have a basic understanding of the company's design process. First, the customer puts forward the requirements, and then the design director reasonably assigns tasks according to the degree of customer demand and the design characteristics of each designer, giving full play to the advantages of each designer, so that the design can satisfy the customers as much as possible and attract the attention of consumers.

After a few days of trivial design tasks, I learned a lot that can't be mentioned in textbooks. Because work is to directly contact customers, the purpose of our work is to satisfy customers. Of course, while we are not lacking in creativity, we should also consider its timeliness in the market. It does not mean that creative design must adapt to market competition, which involves the importance of marketing and management of design. How to make the design achieve the expected market effect, first of all, we need to analyze the market involved, find the most suitable target consumer groups, position the market, and then determine the core of the project. All design activities are carried out around the core concept, so as to make the planned project not deviate from the market.

Internship summary:

In a few days, I read a lot of books and movies about advertising, and I have some trivial ideas about advertising creativity. Advertising is not an easy industry. In fact, advertisers are lonely and forgotten. Advertising is a reflection of life, and many impossible phenomena are ingenious and creative in retrospect. Coca-Cola case: 1. Coca-Cola made all the advertisements on 1960, and then began to promote: how to make coke available everywhere when they want to drink it. 2。 Coca-Cola adjusts its distribution mode according to different channels. When all channels are available, how to do relevant advertising activities or programs that are meaningful to consumers? For example, at Christmas, Coca-Cola changed Santa's clothes from the original yellow to the familiar red, which is the significance of brand creativity in life. A good idea can stimulate people's enthusiasm and humor for the environment, and the advertisement brought by a product is absolutely beyond your imagination. The most basic thing in advertising is to know what its purpose is, not to make your company famous. This is the last step. More importantly, sell the goods. To be a professional advertiser, you should look for this thing.

This internship has enriched my knowledge in this field, made me step forward to a deeper level, and promoted my foothold in the future society to a certain extent. However, I also realize that it is not enough to rely on internship these days, but also to accumulate bit by bit in my usual study and work and constantly enrich my experience. The road ahead of me is still very long, and I need constant efforts and struggles to really walk well.

The short-lived intern survived, and his mood was very complicated, which can be said to be joy and nostalgia. I am glad that I will go back to school soon to meet my lovely classmates, and I miss my colleagues and friends in xx Company.

Looking back on my internship life, I was deeply touched and gained a lot. Later, I summarized the internship report and felt very gratified. I learned a lot about society in practice, which I couldn't learn in class, broadened my horizons and increased my knowledge, which laid a solid foundation for me to go to society soon and achieved the purpose of arranging this internship for us by the school.

These are some of my feelings during my internship, and they have also started a new journey in my life. After returning to school, I will accumulate bit by bit in my usual study and work, constantly enrich my experience and study professional knowledge harder. While enriching my social experience, I have taken a big step towards my life destination!

extreme

Internship purpose:

Through a certain period of social practice, I gradually adapt to my major, master professional skills, and understand the organization, departments, daily business activities and overall situation of advertising companies. And recognize the role of advertising and advertising companies in society, the relationship between advertising and manpower, capital and society.

Internship time:

20xx year x month x day -x month x day

Internship location:

Xx advertising co., ltd

Internship content:

20xx 10 month, in order to experience practice and study, I was introduced to jieshou city Tengfei Advertising Co., Ltd. for two weeks. In my hometown of jieshou city, Anhui Province, Tengfei Advertising Co., Ltd. belongs to a typical local small company: small in scale and less in business. The business scope is relatively narrow, and the company is mainly composed of storefront design, inkjet advertising design, wall advertising and other business components.

Internal situation of the company:

The company's employees are stable at around 10, and the number of advertisers served at the same time does not exceed 10, among which 5 or 6 are old customers, including some unknown customers. The internal setup of the company is the same as that of the general company: the boss is the general manager of the company, responsible for the overall planning and management, economic investment and operation of the whole company; There are business department, production department, design department and installation department. Because the company is a private enterprise, the scale is small, and the work mobility of employees within the company is very strong, and there is no obvious division of labor. People from all departments can help each other. Therefore, I am also honored to participate in the work of most departments of the company, understand the operation form of the company and learn a lot.

At the beginning of my work, I didn't know how to do specific things because of my lack of experience. The general manager asked me to be in charge of the reception, advertisers and some trivial matters. But even so, I learned a lot from the industry.

After three or four days of reception, I became familiar with the company's business and began to help in various departments. These things let me learn a lot of things that are not in the textbook. Because my job is to contact customers directly, the purpose of our work is to satisfy customers. Of course, we must not lack creativity, but also consider its timeliness in the market. It does not mean that creative design must adapt to market competition, which involves the importance of marketing and management of design. How to make the design achieve the expected market effect, first of all, we need to analyze the market involved, find the most suitable target consumer groups, position the market, and then determine the core of the project. All design activities are carried out around the core concept, so as to make the planned project not deviate from the market. It is not easy to plan the whole process. This makes me admire the general manager and the employees of the company.

Internship summary:

After half a month's internship, I learned a lot that I didn't learn before, and I also learned about the operation of the advertising industry and advertising companies. In this internship, I mainly have three experiences:

1. Team work is the most important.

In a company, the company is a big collective, and everyone works hard and strives for the same goal. At this time, we need everyone to have the spirit of teamwork. Because a good advertising work needs the close cooperation of many departments to complete. When all departments cooperate, there will inevitably be ideological collisions and contradictions. At this time, if individuals just insist on their own opinions and refuse to listen to other people's suggestions, then one can't complete a good advertising work. Therefore, a team's good teamwork spirit is the basis for the team to create good advertising works.

2. Fully integrate the ideas of advertisers.

Advertisers will inevitably want to add their own views and ideas in the process of making advertisements. In this practice, I have met several advertising cases in which advertisers made suggestions. General designers and advertisers will distrust advertisers and think that advertisements should be artistic and should not be mixed with other motives. But it turns out that the advertiser's consideration is also right, and he can focus more on sales.

3. Advertising creativity should be combined with reality.

Advertisers can't just live in their own ideal state in advertising planning, and the creative process can't be completed by their own imagination. The two most important words are market. Only by paying attention to the market, gaining insight into the market potential and meeting the market demand can we achieve the purpose of promoting products and be considered as a good advertisement. Just like Ogilvy's point of view, a qualified advertiser must pass the sales barrier. Only by being in the sales industry, understanding the laws of the sales industry and understanding the market demand can we make good advertisements. If an advertiser leaves the market and only relies on his own imagination to create and plan advertisements, then his advertisements must be vague. In short, this practice has taught me that no matter how good the product quality and unique the product nature, it must be linked to the market. Advertisers can plan good advertisements as long as they know what consumers want and what the market demand is when planning advertisements.

This internship has enriched my knowledge in this field, made me step forward to a deeper level, and promoted my foothold in the future society to a certain extent. However, I also realize that it is not enough to rely on internship these days, but also to accumulate bit by bit in my usual study and work and constantly enrich my experience. The road ahead of me is still very long, and I need constant efforts and struggles to really walk well.

Tisso

First, the purpose of the internship:

Learn the application of graphic design software such as photoshop and CorelDRAW.

Understand the design and production process of graphic design company

Contact application design customer source

Second, the internship time:

Xx,xx,xx-xx,xx,xx

Third, the internship location:

xxx

Fourth, the internship unit:

Xx Design Studio (Mars Society) was formerly xxx Debao Advertising Company, which was established in 2002. Nowadays, the commercial field involves catering, real estate, medicine, clothing, tourism, water conservancy, electricity, literature and art, etc. , serving major enterprises and institutions. The region spans xxxxxx, with customers from Mongolia, Spain and the United States.

Verb (abbreviation of verb) Practice content:

1. Make a promotional film for xx design studio.

When I was a freshman, I studied MAYA, 3D and other professional animation software, as well as AdobePremiere, a post-synthesis processing software for video and audio. Because my major is animation design and production, there are still some limitations compared with the work needs of graphic design companies, so the person in charge of xx design studio asked me to complete a promotional film of the studio in combination with my major and the actual needs of this design studio.

The content of the promo is divided into seven parts: the title-the introduction of the studio-the display of some service customers (signboards)-the display of hotel publicity materials-the display of publicity materials such as leaflets and CD covers-the display of packaging design-the end of the film.

Three softwares, 3D, AdobePremiere and photoshop, are used. In the process of making, I not only consolidated the use of my own software (3D, AdobePremiere), but also got a deeper understanding of animation and handling video and audio effects, and also got a better understanding of the use of photoshop.

4. Understand the design and production process of graphic design company.

From the process point of view, the first is to communicate with customers and understand their needs; Secondly, produce a certain number of samples according to the quality requirements of customers; Then the customer and the designer discuss the choice again and modify the sample draft; Then the final draft is signed by the customer and the designer; Finally, computer printing, mainly in the designer's color correction.

3. Contact the customer source of application design.

In the process of internship, I really understand that design is not to evaluate the value for beauty or personal preference. A really good design should meet the needs of customers and the aesthetics of the times. Constantly incorporating fashion elements, grasping the pulse of the times and innovating their own design concepts are the keys to continuously promoting career and personal growth.

In modern society, design has entered the market economy, that is, it has become a commercial industry, and the purpose of commodities is to create value. The relationship between designer and client is mutually beneficial, so how to communicate with client completely is very important. When designing, we must first understand the customer's own needs and aesthetic trends. People's tastes and appreciation styles are different. We should get first-hand information from communication and observation with customers. This is also a test of our communication ability and adaptability.

Sixth, the internship summary:

In the process of internship, team spirit is what I feel most. From the design studio to the design company, it is a team. Only when people unite can a good design be produced. This is not a design dominated by personal design. Creating value in a design company is not only a person's thinking, but also the result of the division of labor and cooperation of the whole company. Otherwise, there is no final discussion, which will only delay the design time and prolong the design process.

Being good at listening to others' opinions and combining our own opinions will make our design more perfect!