1. Counter-It is not suitable to be placed at the exit. In order to promote products, some shops often set up counters at the exit of escalators. Of course, the purpose is to make customers see the promoted products as soon as they step on the floor, so as to increase the possibility of products. However, this practice often makes some customers deliberately bypass this counter and go to the counter next to it.

You might as well move the counter blocking the stairs 2 meters to the side and see the effect. I believe you will feel the wonderful use of "house photography".

2. Sound-don't play deafening music. In fact, it is very bad to do so. Music itself can really create an atmosphere, but it depends on what kind of atmosphere is created. Soft and elegant music can make customers linger, increase their stay in the store, and thus increase the possibility of customers spending; The deafening music is called "the sound" in the book, which belongs to a kind of fierceness, which makes people naturally feel irritable and can only have a negative impact on the promotion of stores.

3. Avoid rushing straight-escalators don't face the gate. At present, most large shopping malls are equipped with escalators. Please be careful not to point the escalators at the gate of the store. If this pattern has formed, try to block them with shelves, so that customers don't see the escalators as soon as they enter the door. This is also the principle of "prefer to turn around and avoid rushing straight", otherwise, the customers in your store will "visit and visit".

4. Store color-You can't just decide the color of the store decoration. There are a lot of stores that pay great attention to the color inside the store. Some merchants think through psychological tests that brighter colors such as red will make people in a relatively excited state and arouse people's enthusiasm.