Is the business plan for entrepreneurs knocking on the door of investors? A stepping stone? An excellent business plan will often make entrepreneurs get twice the result with half the effort. The following is the self-service kitchen business plan I compiled for you for your reference. Chapter 1: Business Plan of Special Cafeteria
Business Plan of Special Cafeteria
1. Executive Summary
1.1 Company
The company needs to prepare more names, because the names may not be approved immediately. A good plan is half the battle.
1.2 market
What kind of crowd consumption does the company need to position, such as high-end or low-end consumption in mass and business?
1.3 investment and finance
after positioning, it is necessary to investigate, repeatedly investigate, estimate how much money to invest, and who is more suitable to do the financial aspect.
1.4 organization and human resources
core management personnel, such as the store manager;
hot pot chef, waiter, finance and security.
2. Project background
2.1 Current situation of food safety in China
Melamine milk powder, formaldehyde toffee,? Waste oil? Dishes,? Dyed steamed bread? 、? Sudan red? Duck eggs? Malachite green? Fish and shrimp? Clenbuterol Pork,? Ink paraffin? Sweet potato powder and other food safety incidents are shocking.
The frequent food safety incidents in China in recent years have gone beyond the general category of market violations, and it is also exposing some problems that cannot be ignored in the field of social morality. To rectify food safety problems, we should not only strengthen market supervision and legal sanctions, but also take systematic and powerful actions from the long-term and fundamental moral cultivation.
2.2 the actual situation of various restaurants
many fast-food restaurants and ordinary a-la-carte restaurants are not cheap, and the environment is dirty, chaotic and poor, which gives many entrepreneurs who want to do better than them a source of motivation and strives to win more customers with characteristics and guaranteed hygiene and service.
2.3 the characteristics of opening a cafeteria
only rely on the food area, dining area, restrooms and waiters? Hardware? For example, the hot pot bottom material in Chongqing has caused many innovations and secret recipes, so good hot pot bottom materials, such as health-preserving and nourishing, sour and spicy, seafood, fungi and clear soup, should be flexibly controlled according to local tastes. Hot pot is not eaten every day, but it takes a lot of thought to make customers want to come every day.
2.4 Analysis of opening buffet check-in
The buffet hot pot restaurant, which is aimed at mass consumption, has a very fine cost control. Every bottle of seasoning, condiments, vegetables and meat is wasted, which is equal to the BOSS of profit space. Many people go to the hospital after eating stomach bleeding because of the principle of eating well in the buffet hot pot restaurant, and what they take is wasted less. The waiter takes more limited seafood, mutton or fat beef, which will make the buffet. In addition, how to calculate the customer's time period, times and extra consumption (cigarettes, beer, red wine, foreign wine, snacks, drinks, etc.), generally, self-service hot pot restaurants charge according to the head count, and how to manage the extra people and waiters to let acquaintances in to eat (if the boss is not on the scene), which poses a great challenge to the boss's refined management of the buffet.
3. Market analysis
3.1 Market analysis and characteristics
Make a detailed survey of the surrounding consumer groups, such as the population structure of consumption power, food taste and atmosphere, and what are the ways to have dinner. If it is positioned as a self-service hot pot for mass consumption, especially in county and municipal cafeterias, the price cannot exceed RMB 111.
3.2 Market prospect of cafeteria
The market economy is developing rapidly, changing and dynamic. Therefore, it is necessary to look at and analyze the development of an enterprise from a long-term perspective, make a long-term plan, and sum up the overall situation of operation every stage, so as to have a step-by-step development model, so as to have the future of the enterprise. After the operation is stable, we can consider expanding our business and adding other services, and we can find new markets, do chain operations, and gradually build our own brands, so that we can develop into the catering industry that provides food for students. If the economy permits, using the subway gate to check tickets automatically can not only enhance the popularity of the store, but also reduce the labor cost in management, and eliminate the financial loopholes of the bar attendant. The boss can know how many guests there are and how much gross income there is without staying in the store, just by checking the report and mobile phone.
3.3 Competition analysis
Including other fast food restaurants and large hotels
3.4 National and local policy guidelines
In order to support entrepreneurship, governments at all levels in the country have issued many preferential policies, involving financing, business opening, taxation, entrepreneurship training, entrepreneurship guidance and many other aspects. According to the relevant regulations of the state and municipal governments, college graduates can enjoy four preferential policies: free risk assessment, free policy training, free loan guarantee and partial tax reduction and exemption. Specifically, college graduates (including college graduates, undergraduate students and graduate students) who are engaged in self-employment are exempted from paying the self-employment registration fee, self-employment management fee, and the cost of economic contract demonstration text within one year from the date of approval. In addition, if an informal enterprise is established, it can be exempted from tax for three years only by registering in the street of the district or county where it is located. College students who start their own businesses can apply to the bank for a loan guarantee of up to 111,111 yuan, and enjoy a loan discount.
4. Company strategy
4.1 Company overview
In addition to operating a cafeteria according to the prescribed conditions, the long-term survival depends on the main factors such as cost control of enterprises and product food safety. In the course of catering business, terms such as energy saving, environmental protection, ecology, green and safety will become the top priority in daily operation and management, otherwise it will be a mistake. Lose big because of small? . So this enterprise is based on? Safety first, quality service? For the purpose.
4.2 overall strategy
4.3 development strategy
5. marketing
5.1 target market
our store is located in the center of XXX crowd, and its main customers are college students, teachers and migrant workers.
5.2 product introduction
it mainly provides four time periods: morning, noon, evening and midnight snack.
5.3 sales strategy
in the places where the target customers often have activities, group buying websites such as leaflets, coupons, and glutinous rice websites are used to highlight the transparency of services and the affordable price. Advertising strives to convey information accurately and publicize the company's business service concept.
5.4 sales channels
First of all, it should be clear that the cost of retaining an old customer is 81% less than that of winning a new customer, so we should do everything possible to retain old customers in the customer base. Grasp the information of old customers as much as possible, and understand the dishes and habits that old customers like. Use modern scientific and technological means and use computers to establish and query? A customer banquet? Input the customer information collected through various channels into the computer, which requires timely and convenient inquiry. Listen to customers' opinions about restaurants and take the initiative to contact old customers. You can also have a discount of XX or free meals on the birthday of customers, and you can also provide free publicity for beautiful women to eat, so as to target this hobby group through word of mouth and repeated consumption.
In addition, there are more active QQ groups and forums in the local area, which can convey the company's business philosophy and preferential information, but don't make low-level publicity like melatonin (it is easy to be kicked out or sealed with ID)
6. Production management
6.1 Store layout: The layout of the store needs to be designed before the decoration.
(This is a real photo taken after the on-site decoration)
6.2 Variety Selection
6.2.1. First of all, we have to find out the characteristics, main ingredients, cost, taste and other basic information of each hot pot. We should also clearly realize that there is no best variety that the public must eat, and we must get out of the misunderstanding of taste first. There are many varieties that are popular with the public and are popular in opening stores.
6.2.2, the choice of varieties should be adapted to local conditions. People in different regions have different hobbies and customs, and it is best not to violate this basic point.
6.2.3, in-depth understanding of local counterparts. You can innovate, or you can follow others. Innovation is risky. Once you succeed, you will get high returns. You can't taste worse than others when you follow others. Generally speaking, it is better to draw a circle with a radius of 511 meters from your store site to inspect the situation of your peers. Chapter II: Business Plan for the Food Buffet Kitchen
Business Plan
Name of the enterprise
Name of the founder * * *
Date: February 13, 2113
Address: Xiamen University * * * Yuan 928
Postal code 361111
(reprinted in: www.zaIdian.cOM Zaidian.com)
Directory
I. Enterprise profile (1)
II. Personal information of the author of the business plan? (1)
III. Market evaluation (2)
IV. Marketing plan (4)
V. Enterprise organizational structure (5)
VI. Fixed assets (7)
VII. Liquidity (month) (9)
VIII. Sales revenue forecast (111) (11)
IX. Sales and cost planning? (11)
X. Cash flow plan (12)
I. Enterprise profile
Enterprise type:
II. Personal information of the author of the business plan
Previous relevant experience (including time):
2111? 2113: I was studying in Xiamen Institute of Technology, Huaqiao University, Fujian Province.
educational background, courses studied (including time):
October 2113: Xiamen? 1+1? Group entrepreneurship training course
2111? 2113: Studying intermediate financial accounting, financial management, cost accounting, tax law, enterprise risk management, production and operation management, management science, etc.
III. Market evaluation
Description of target customers:
1. Target customers are college students in jimei district, especially students in Xiamen Institute of Technology. The self-service kitchen can make customers feel the joy of DIY.
2. Development of channels;
3.
Market capacity or estimated market share of the enterprise: Most college students live away from home, and the canteen food at school is poor, so they can help themselves to have plenty of food and clothing through the self-help kitchen. Those who can cook can cook for their classmates, and those who can't cook can also learn. The market share of self-service kitchen in Jimei University Town is very small, and it is a growing project with ample market capacity.
The main advantages of competitors:
1. Have a certain market share;
2. Take the lead.
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Main disadvantages of competitors:
1. Since starting independently is a project that has only emerged in recent years, everything is not yet mature.
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5.
The main advantages of this enterprise over its competitors:
3.
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5.
The main disadvantages of this enterprise over its competitors:
3.
4.
5. < Win in starting a business and realizing your dreams? Business plan of college students' self-help kitchen
? College students' self-service kitchen?
create
project
project
plan
plan
book
Team name: Sanying Team
Team leader: QQ:779455818 Team member:? College students' self-service kitchen? Venture project plan
1. Summary of project plan
Do you want to eat those dishes with the same taste every day in the canteen?
don't you want to go out to a restaurant to eat those delicious but unsafe meals?
do you want to experience the mysterious feeling of cooking with your classmates?
The college students' kitchen is very good for your taste, which frees you from boredom and wandering.
As long as students buy their favorite dishes, there are complete kitchen facilities and dining facilities here, and all kitchen facilities and dining room facilities like home are available, creating a free space. This is an unprecedented, single-structure shop that rents rooms and stoves centrally. Its structure is distinct. A kitchen with four stoves and a restaurant forms a unit. A shop can be composed of more or less units, and each stove can be used by several groups of customers in turn at a certain meal time. The cost of college students' kitchens is relatively low. Only 2111-2511 yuan/year per unit can recover the cost within one semester, and the income in the second half of the year can be used to expand equipment and facilities.
Because this project is specially designed for college students' diet and entertainment problems, and many students are surveyed, they are very much looking forward to the opening of college students' kitchens, and they are willing to try it, and they say that they will invite friends or roommates to cook together every once in a while. So its attraction is infinite. The annual freshmen add a new source of customers to college students' kitchens, so it will last forever.
its scale can be large or small, and its prospect is considerable and its cost is low. It may be imitated at any time, so we should strictly manage all the work, improve its taste, constantly innovate from the original basis, and constantly reflect and reform from students to improve our competitiveness.
its management mode is very simple, with internal and external management. External management is mainly publicity and reasonable arrangement of large and medium-sized rental; Internal management is mainly to create a free and clean atmosphere for college students' self-service kitchens. Come to the college students' cafeteria and enjoy with friends.