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Will the exposure of Haidilao Oolong incident have an impact on Haidilao's brand effect?
On July 12, a consumer ate a hard plastic plate in a black-bone chicken roll while having dinner with friends at Liancheng Square Store in Haidilao, Jinan. Haidilao staff then recovered the remaining black-bone chicken rolls, and proposed a treatment plan of free bills and compensation for 500 yuan hot pot coupons, but consumers rejected the plan. The above-mentioned consumer had stomach cramps and bloody stool that afternoon, and the doctor suggested hospitalization for further examination. The medical record says that it is impossible to determine whether the cause is related to diet.

July 20, topic? Haidilao responded to the incident of plastic black-bone chicken rolls? Rushed to Weibo hot search. At 22: 57 that night, Haidilao issued an apology announcement in the official Weibo. Haidilao said that after a comprehensive investigation of the supplier's Wuji Juan factory, it was determined that the incident was due to the irregular operation of employees during the filling process of the factory, which led to the product label falling into the product. The store was negligent in cutting and placing products, and no defects were found. Haidilao takes full responsibility.

Here, we sincerely apologize to customers and consumers, support customers to safeguard their own rights and interests, and will actively cooperate with the inspection of relevant departments and bear corresponding economic and legal responsibilities. ? On the evening of July 20, Haidilao said in an apology announcement about the plastic film incident.

According to the relevant provisions of the Food Safety Law, if you eat foreign objects such as flies in food, you can claim ten times compensation. What's more, things that can melt in food, such as plastics, are likely to bring potential harm to the body.

As early as April 20 17 12, when Haidilao was spot-checked by the US Food and Drug Administration in Shenzhen, it was found that some raw and cooked foods in the refrigerator were not stored separately, and the frozen inventory was not clearly marked. Haidilao was required by law enforcement officers to rectify immediately. Will consumers get a piece of plastic? This form is free, but also compensation for 500 yuan hot pot coupons? The treatment plan is too? Light? Yes Once there is a food safety problem, we should stand in the position of consumers, actively compensate the victims, deeply reflect on rectification and prevent it from happening again. Only in this way can we restore our reputation and regain the trust of consumers. If you don't learn a lesson after the problem appears, or even try your best to blame it, I'm afraid it will easily bring more negative effects to the enterprise and affect its long-term development.