Evergrande Group has established the corporate mission of "building a century-old enterprise and building a century-old brand" in corporate vision, with the creation goal of "meeting consumer demand" and the product design goal of consumer satisfaction. R&D institutions have been set up in China's leading cities of footwear industry, such as Guangzhou, Quanzhou, Wenzhou and Chengdu, and Italian and French professional designers have been hired to strengthen product design, so that product styles and production techniques can keep pace with the world trend. At the same time, Evergrande Group has established more than 3,000 specialty stores and stores in China through self-management, cooperation and joining, forming a multi-level three-dimensional marketing network.
Since its establishment, Evergrande Group has adhered to the brand development strategy and successfully entered the brand operation stage after successfully completing the product operation period. In 2003, Evergrande put forward the recent development strategy of "brand image enhancement and business process reengineering", and started a number of management projects such as information system management engineering, human resource strategic planning, enterprise brand management and product brand management, which realized the transformation of Evergrande from a traditional enterprise with functional management as the core to a modern enterprise with process management as the core, and comprehensively improved the comprehensive level of brand operation. Through cooperation with French international brand group, we have represented two internationally renowned brands, Adilina and Power Foot.
Based on the technology center, the Group has established a powerful R&D system featuring "independent innovation". At present, there are 305 patents declared by enterprises and authorized by the state, and 150 products have won provincial and ministerial awards. The company gave full play to the leading role of the industry and participated in the formulation of 27 national and industry technical standards. In the operation of independent innovation system, the company trial-produced more than 5200 new products 10000 varieties every year, and transformed them into more than 5200 varieties every year; The "Seamless Leather Bonding Technology" independently developed by the enterprise won the "Third Prize of Scientific Invention of China National Light Industry Federation", and the enterprise is developing steadily towards building a knowledge-based innovative enterprise with independent intellectual property rights, well-known brands and international competitiveness.
Under the background of international market integration, Evergrande Group adheres to the development strategy of both domestic market and international market. Through cooperation with world-renowned enterprises such as AEON and Asahi, its products have successfully entered high-end department stores such as Mitsukoshi Department Store, Takashimaya Department Store and Otaru Department Store in Tokyo, and established branches, offices and business cooperation relations in more than 20 countries and regions such as France, Italy, the United States, Japan, South Korea, Russia, Vietnam and the Middle East. In 2005, Evergrande established a strategic partnership with Jiuxi, the world's number one clothing and women's shoes brand, and created a new international market.
Evergrande Group has strengthened the construction of corporate culture, initially formed a cultural system with core culture as the guide, standardized and scientific systems and systems as the guarantee, and corporate logos and flags as the support, and created a cultural foundation and corporate atmosphere with Evergrande characteristics through cultural carriers such as Evergrande newspapers, websites and Evergrande magazines. At the same time, Evergrande brought learning organization into the corporate culture construction system, promoted learning to the strategic level, and clearly put forward the cultural construction goal of "learning is the primary productive force and making learning the core competitiveness of enterprises". Through the construction of learning organization, the quality of human resources has been comprehensively improved, the operation level of enterprises in the knowledge age with information as the main body has been enhanced, and the transformation from manufacturing to brand operation has been completed.
After 25 years' development, Evergrande has made a great leap from product management to brand management and then to capital operation, and entered the new economic development mode of "Evergrande Huigu" in an all-round way. Evergrande Huigu is an industrial alliance with Evergrande International Digital Science and Technology Industrial Park as the carrier, shoe industry as the foundation, creative industry and software industry as the core and service economy as the orientation. It is a modern "Silicon Valley" wisdom valley that leads the development of shoes and related industries in Qingdao, the whole country and even the world.
On the basis of the sustained and healthy development of the enterprise, Evergrande is fully implementing capital operation, absorbing domestic and foreign capital, building a new platform for enterprise development and realizing the leap-forward development of the enterprise. As a company to be listed, the company intends to complete all the preparations for listing in 2009 and choose the right time to go public.
"Building a century-old enterprise and building a century-old brand" is the corporate vision of Evergrande and the declaration of Evergrande's going out. With the mission of rejuvenating national enterprises, Evergrande is writing magnificent poems from famous brands in China to world brands with a high-spirited attitude. 20 1 1
Chairman Wang won the title of "Top 100 Outstanding Persons in China Economy" and General Manager Shan won the title of "Top Ten Entrepreneurial Models in Qingdao".
Evergrande won the titles of "Outstanding Contribution Unit of Cooperation and Innovation in Industry-University-Research Province" and "Quality and Integrity Enterprise in China".
20 10
The company's independent research and development of "leather seamless bonding technology" won the second prize of Qingdao scientific and technological invention. The group company won the honor of "2008-2009 Qingdao Labor Security Integrity Enterprise".
The group company won the title of "Shandong Industrial Design Center", and Chairman Wang won the title of "Young and Middle-aged Expert with Outstanding Contributions in Shandong Province"
The group company won the title of "the most environmentally responsible enterprise in 20 10", and Evergrande shares won the title of "the top ten footwear brand enterprises in 20 10".
Evergrande is listed as "Qingdao over one trillion outstanding contribution industrial enterprise". Evergrande was awarded "Qingdao Employment Training Base for College Graduates"
2009
The group company won the title of "Top 100 Enterprises with Quality Competitiveness in Shandong Province" and the shoe company won the title of "Qingdao High-tech Enterprise".
The Group Company won the "Leading Leather Shoes King in China in 2009" and the Group Company won the "National Export Commodity Inspection-free Enterprise".
The group company won the title of "Top 100 Enterprises with Quality Competitiveness in Shandong Province" and "Advanced Private Enterprises in Shandong Province".
The antibacterial, deodorizing and purifying shoe production line and seamless leather bonding technology independently developed by the group company have become two national technical transformation projects in China leather shoes industry. The group company was awarded the title of "Qingdao Quality Work Advanced Collective".
The technical center of the group company was upgraded to "the national recognized enterprise technical center"
The group company won the title of "Meritorious Enterprise of 60th Anniversary of Shandong Light Industry", and Chairman Wang won the title of "Meritorious Entrepreneur of 60th Anniversary of Shandong Light Industry".
2008
The group company was awarded the title of "Advanced Collective of Patent Work in the City in 2008" and "Outstanding Contribution Enterprise in jimo city in 2008".
Chairman Wang won the title of "Industry Man of the Year in 30 Years of Reform and Opening-up", and Deputy General Manager Dan Jixiang won the title of "Chief Technician of Shandong Light Industry".
The group company won the title of "Top Private Enterprises in Shandong Province 100", and Liu Shuxiang, an employee of the company, won the title of the first "National Excellent Migrant Workers".
General Manager Shan won the title of "Excellent Entrepreneur in Shandong Province" and Chairman Wang won the title of "Model Worker in Shandong Province"
The group company won the title of "Qingdao Site Management Demonstration Enterprise", and Hengda Leather Shoes were selected as "Top Ten Famous Shoes in China".
The group company won the title of "Top Ten Enterprises in Qingdao Leather Industry" and "Excellent Management Award, Excellent Marketing Award and Excellent Innovation Award" in Qingdao Leather Industry.
2007
General manager Shan won the title of "National Model Worker of Light Industry" and the group company won the title of "Qingdao Private Enterprise Entrepreneurship Demonstration Unit".
Evergrande shares won the "China Private Science and Technology Development Contribution Award", and the group company won the title of "Qingdao Civilized Unit" again.
Space waterproof and breathable technology won the second prize of the provincial light industry scientific and technological progress. Evergrande was awarded the title of "Advanced Enterprise with Outstanding Light Industry Performance in China".
Evergrande shares won the title of "National Model Enterprise for Harmonious Labor Relations" and "Leather Seamless Bonding Technology" won the Science and Technology Invention Award of China Light Industry Federation.
The group company won the title of "China Intellectual Property Shandong Star Enterprise" and Chairman Wang won the title of "Shandong Excellent Entrepreneur".
The group company won the title of "Qingdao 100 Enterprise" and "2006 National Honest and Law-abiding Township Enterprise".
General Manager Shan won the title of "Chief Technician of Shandong Light Industry" and General Manager Shan won the title of "Excellent Entrepreneur of Shandong Light Industry"
General manager Shan won the "Shandong Enriching People and Prospering Shandong Labor Medal" and the group company won the title of "Shandong Trade Union Harmonious Enterprise"
2006
Chairman Wang won the "Shandong Fumin Xinglu Labor Medal" and the group company won the "Shandong Fumin Xinglu Labor Award"
The group company won the title of "the second-class advanced unit of file management in Shandong Province" and "the demonstration unit of ideological and political work in private enterprises in Qingdao"
Leather seamless bonding technology won the first prize of the provincial light industry scientific and technological progress award and the title of "Qingdao honest private enterprise"
Won the title of "Qingdao High-tech Enterprise" and the first prize of "2006 Leather Cup" China Footwear Design Grand Prix.
Won the title of "Shandong export famous brand"
Chairman Wang won the honor of "National Entrepreneurship Star"
Won the title of "King of Real Leather Shoes in China"
Passed the authentication of ISO900 1, ISO 1400 1, GB/T2800 1 three-in-one system.
2005
Won the medal of "Provincial Technology Center"
Hengda leather shoes won the title of "China famous brand product"
"Hengda" trademark is recognized as a well-known trademark in China.
Invited to participate in the formulation of national footwear standardization.
2004
Passed the ISO 1400 1 environmental management system certification at one time.
In 2004, Hengda Leather Shoes won the title of "King of Real Leather Shoes in China".
In 2004, Hengda Leather Shoes won the title of "China Leather Brand".
It is listed as a national product quality exemption unit by the General Administration of Quality Supervision, Inspection and Quarantine.
2003
Confirmed by the Ministry of Agriculture as a large township enterprise in China.
Won the title of "Shandong Famous Brand"
Hengda Leather Shoes was awarded as a famous trademark in Qingdao by Qingdao Administration for Industry and Commerce.
2002
Won the first prize of "china leather Logo Cup" national leather shoes design competition.
Won the title of "china leather Logo Brand Product".
Won the title of "King of Real Leather Shoes in China"
200 1
Obtained the qualification of "Executive Director Unit of china leather Industry Association"
Won the title of "the first batch of quality inspection-free products in China"
Won the first prize of "china leather Logo Cup" national leather shoes design competition.
2000
Won the title of "King of Real Leather Shoes in China"
Won the title of "Shandong Famous Trademark"
Won the "Shandong Quality Award"
Passed ISO900 1 quality system certification.
Enterprise technology center is recognized as "municipal technology center"
1999
Passed ISO9000 quality system certification at one time.
Won the first prize of "china leather Logo Cup" national leather shoes design competition.
Won the title of "national random inspection of good products"
1998
Won the title of "Shandong Famous Brand"
Won the title of "Shandong Famous Trademark"
1997
Won the title of "china leather Logo Product".
Won the title of "National Consumer Satisfaction Product"
1996
Won the title of "products approved by National Footwear Quality Testing Center"
1995
Won the "Golden Bridge Award for Best-selling Domestic Products"
Corporate vision, who won the title of "Product Approved by Shandong Quality Supervision and Inspection Center": Build a century-old enterprise and brand.
Corporate mission: to create and meet the needs of consumers.
Enterprise core values: customer satisfaction, welfare, employees' contribution to society, and shareholders' return.
Talent view
The competition between enterprises and products is, in the final analysis, the competition for talents. "Talent is the first wealth of an enterprise"-this is Evergrande's talent view, and the development history of Evergrande is a history of recruiting talents. Hengda shares have always regarded the cultivation and introduction of talents as the focus of their work. Through the talent exchange market, the internet and the establishment of perennial cooperative relations with key universities in China, technical and management talents are widely recruited. While introducing talents, Evergrande pays attention to the vocational training and moral cultivation of on-the-job employees, and constantly improves the quality of employees. With a mature and scientific talent view and an effective talent evaluation and training system, Evergrande has now built a cross-century workforce with reasonable structure and orderly levels, including masters, bachelors, college students, vocational high school students and technical school students, which is not only stable but also full of vitality. It is not only high personal quality, strong team consciousness and strong cooperative combat ability, but also the fundamental guarantee for Evergrande to win step by step.
In order to let employees give full play to their talents, Evergrande Co., Ltd. has formulated a series of incentive mechanisms, defined objectives and responsibilities, and paid more attention to emotional communication while strengthening management. Regular seminars for key employees are held, and the decision-makers of the company communicate directly with front-line employees, and listen to the opinions of grassroots on daily operation and management in the form of seminars and questionnaires. Through similar activities, employees make suggestions for the development of the enterprise, unite as one, and form a strong cohesion of loving the factory as home. Inspired the enthusiasm of employees for work and innovation, solved technical problems and innovated management methods, which brought considerable economic benefits to the enterprise, thus forming a high-level and reasonable-structured scientific and technological management team and laying a solid foundation for the enterprise to achieve sustainable development.
Evergrande's talent upgrading and development strategy in the 2nd/Kloc-0th century has generated a continuous demand for talents in the fields of resource flow management, modern marketing management, strategic consulting management, etc. It is necessary to continuously develop, employ and train outstanding talent resources, and effectively adjust the company's future demand and existing talent resources. Hengda shares are always waiting for a vacancy to provide a broad display space for joining talents, so as to realize and create new value of the cause.