In order to ensure the smooth progress of activities, it is often necessary to prepare the activity plan in advance. The activity plan is a written plan of activities with clear contents and clear steps. So what kind of activity plan is good? The following is the theme scheme (5 articles in general) of the 521 activities in the store that I have carefully arranged, for reference only, and you are welcome to read it. Shop 521 activity theme scheme 1
I. Activity time
xx, xx, xx, xx, xx
II. Activity theme
Rosexxxx jewelry that can talk sweet words to convey your love
III. Activity background
Every holiday season, I miss my relatives, and I will be connected with good festivals on xx, XX, XX, XX, Valentine's Day is an excellent opportunity to express love. The Lantern Festival is called Lantern Festival in ancient times, and it is also a festival for couples to meet and watch lights and talk to each other. What people think of most at this time is their lover or lover. People will think of sending flowers to their lover or lover, and at the same time, they will buy gifts (such as jewelry, cosmetics, etc.), so we cater to this psychology and specially launch a novel and unique gift-the rose that can talk about love. Let people express their love and gratitude to their lovers or lovers with sweet-talking roses while giving gifts, so that xxxx jewelry can be attached with emotional meaning, impress the hearts of consumers with emotional appeals and win with emotional marketing.
Fourth, the purpose of the activity
1. Increase the popularity of the store during Valentine's Day through this activity;
2. Improve the local popularity of xxxx jewelry brand and seize market share;
3. further improve the brand reputation of xxxx jewelry, so as to facilitate long-term promotion and sales.
V. Contents of activities
1. Campaign:
(1) Advertise the activities in the local daily or evening newspaper with the theme of "Love-telling Rose xxXX Jewelry Passing Your Love" on XX.
(2) franchisees from all over the world advertise their activities on local TV stations, and they can also advertise the significance of the activities, the details of participation, the addresses and telephone numbers of local specialty stores/counters in the form of subtitles on TV stations during prime time.
2. Counter promotion:
Anyone who buys more than 1,111 yuan in xxxx jewelry store/counter will be given a "sweet-talking rose". This activity is to make people express their love and gratitude to their lovers on Valentine's Day. It is mainly used to record the sweet words and thanks that people are embarrassed to say to their lovers or lovers at ordinary times, and then send them together with jewelry to make their lovers.
3. New listing:
A series of new diamond ornaments (mainly "Shou Shou" and "Shan Mei" series) will be put on sale at the same time, which will move customers emotionally with this activity and complement each other with this activity, making this "emotional marketing" a complete success.
VI. Promotion and promotion of activities
(1) Make posters and xx exhibition stands in front of the store, arrange consultants for consultation activities at the counter and set up an activity consultation telephone number to answer customers' inquiries about a series of activities;
(2) network promotion: combine with local websites to do promotional activities such as event advertisements and event news reports, and do a good job of "building momentum" publicity in the form of news events;
(3) All franchisees should pay attention to contact with local newspaper reporters and do a good job in reporting activities, so as to achieve the purpose of long-term brand promotion and long-term sales promotion; Theme scheme of Store 521 activity 2
1. Activity background
On May 21th, online Valentine's Day is a love festival in the information age, which is scheduled for May 21th and May 21th every year. The festival originated from the metaphor of "521" in the singer Mavis Fan's Digital Love and the close relationship between "I love you" and "online lover" in the online songs of musician Wu Yulong. Later, "521" was gradually given the meaning of "I do, I love you" by couples. Internet Valentine's Day is also called "auspicious wedding day", "confession day", "coquetry day" and "courtship day".
Second, the theme of the activity
"Heart-to-heart Star Wish" borrows a romantic star, makes a sincere wish, and continues the fate of his or her past life.
III. Purpose of the activity
1. Ultimate purpose: to increase product sales.
2. Direct purpose: to improve brand awareness and reputation through activities.
iv. Activity time
May 11-May 21.
V. Venue
Selling points of xx Jewelry Zone.
VI. Organizer
xx Jewelry Co., Ltd.
VII. Details of the event
It is divided into three parts:
1. Dedicated to lovers who can spend Valentine's Day.
2. Dedicated to lovers who can't spend Valentine's Day.
3. Dedicated to single aristocrats.
The details are as follows:
1. Dedicated to lovers who can * * * spend Valentine's Day
Write a romantic poem with him (her) * * *, make a sacred covenant with him (her) * *, share the deep language with him (her), and share with him (her) * * * in this life.
2. Dedicated to lovers who can't * * * spend Valentine's Day
There are you and him (her), constant true feelings and eternal expectations, just because love is in our hearts. Give it to him, give you a blessing, it will come true, because it is the embodiment of love.
3.
Dishes for single aristocrats in pairs, let's temporarily put down our burdens and have an appointment with a meteor, believing that it will fly to the place where our dreams come true with our wishes.
activity highlight 1
"Heart-to-heart Star Wish"
Make a sincere vow to your person (her), let the meteor carry your's true feelings and travel through every corner of the world, believing that the dream in your heart will definitely come true.
(Purpose: To create a romantic atmosphere for lovers and let them feel the uniqueness of xx jewelry. )
props preparation: meteorites, placed in exquisite glass boxes, represent the eternal love of one percent, one thousandth, one thousandth and one billionth of a meteor.
activity highlight 2
"True Declaration Collection"
Participants fill in your declaration to him or her on the card specially made for you, and we will select the most creative declaration, the most touching declaration and the most romantic declaration on xx May. Be sure to leave your contact information. We will help you convey your affection to him or her. (Purpose: To create a space and venue for lovers to vent their feelings, and on the other hand, to improve the brand's popularity and reputation. ) Shop 521 activity theme scheme 3
I. Activity conception
On May 21th, online Valentine's Day is a love festival in the information age, which is scheduled for May 21th and May 21th every year. The festival originated from the metaphor of "521" in the singer Mavis Fan's Digital Love and the close relationship between "I love you" and "online lover" in the online songs of musician Wu Yulong. Later, "521" was gradually given the meaning of "I do, I love you" by couples. Internet Valentine's Day is also called "auspicious wedding day", "confession day", "coquetry day" and "courtship day".
Second, the theme of the event
Skillful hand-to-hand love, romantic marriage is the first line.
III. Event targets
All customers, spectators and prospective customers
IV. Event time
xx, xx, xx-xx, XX
V. Event locations
Each store will arrange their own events
VI. The number of applicants
The maximum number of male and female is XX, * * *.
VII. Implementation Plan
1. Personnel requirements: male and female couples over 18 years old.
2, through various means (online and offline platforms) and other media, to arouse people's awareness.
3. The advertising design needs to be novel, and the visual sense is refreshing (it is recommended to use the idea of professionals). In terms of publicity, it reflects the serious and responsible attitude of this activity, enhances the trust of the company, and shows the differences from other similar activities.
4. This activity focuses on how to propose couples. Therefore, in terms of activities, the layout of the scene should be elegant and warm, reflecting elegance, taste and standard. The atmosphere created by the live host (professionals are recommended) is relaxed and pleasant, and at the same time, the enthusiasm of the guests can be actively mobilized, so that they can have sufficient opportunities to show themselves and increase their attraction, thus achieving the initial purpose of participating in this activity.
VIII. Activity content
1. Game interaction
Talent performance (which can be plot performance, singing or other talents)
The requirement of plot performance is to interpret the modern version of ancient love story (asking for a partner). Based on the love story of Cowherd and Weaver Girl. Participants in the performance can get souvenirs.
2. Needle-piercing contest for 111 people
The requirement is that whoever wears the most needles will win the final victory within the specified time. You can win the grand prize on the spot-a pair of diamond rings.
This link is based on the activities organized by the people in ancient Southern and Northern Dynasties to commemorate the wisdom and ingenuity of the Weaver Girl. The original name was "Tie a colorful thread and thread a seven-hole needle". You can see the tacit cooperation between lovers and the ingenuity of girls.
Since it is a traditional Valentine's Day in China, there should be traditional cultural factors in China. This shows the intelligence and ingenuity of women in China.
IX. Site layout
Simple decorations such as ribbons, paper cranes and flowers, such as holding at night, need to use lighting to create an effect.
Ribbon: tie a flower ball on the ceiling with ribbon and stretch out four frames. Hang colored strips, paper cranes and petals on the shelf.
paper cranes: make two garlands under the flower balls and hang paper cranes.
lighting: a small light source is hung in the garland of the paper crane. Because the lights in the venue itself are dim, two spotlights are needed for the stage effect.
flowers: place lilies and orchids in an eye-catching position on the site.
candles: one candle is placed on the desktop of each table. Set off a romantic atmosphere.
11. Equipment required for the event
Heart-shaped number plates, gifts, etc. (prepared according to the needs of the event)
11. Shop promotions
Discount and price reduction: gold promotions, jewelry discounts and price reduction promotions are designed by each store.
1. If the consumer jewelry is over xx yuan, give 1 "xxX" gifts with a value of xx yuan
2. If the consumer jewelry is over xx yuan, give 1 "xxx" gifts with a value of xx yuan
3. If the consumer jewelry is over xx yuan, give 1 "xxxXX" gifts with a value of XX yuan
4. One-price product promotion at the theme counter:
XII. Employee incentive scheme
Each store should decide on its own, and it is suggested that in addition to the fixed commission, an additional one-day or single incentive award should be set. For example, 211 yuan will be rewarded for the 1 th place on the same day, and an additional bonus of RMB 111 will be paid on the same day if the jewelry sales exceed RMB 11,111. Theme scheme of Store 521 activity 4
1. Activity time
May 21th (week x)-xx (week X).
second, the theme of the event
predestined x521 carnival purchase.
III. Contents of the activity
1. Shopping gives romantic feelings
During the activity, if the total amount of shopping reaches X yuan on the day of X, one rose flower (price (gold jewelry reaches X yuan), one chocolate with deep affection (value of X yuan) or rose value of X yuan) will be given
If the total amount of shopping reaches X yuan on the day, one cash coupon for Laoshu Coffee will be given. (Gifts are not allowed to be enjoyed repeatedly, and only one invoice is allowed)
2. Confession of true feelings, romantic hand in hand
During the activity, X internal broadcast opened an on-demand hotline, and couples can express their feelings to him or her through confession of true feelings. You can order a song for your beloved, or you can walk into our recording studio and sing a song for your beloved. We can play it regularly for you. The X studio is a simple recording studio. As you can imagine, when you walk into X hand in hand with your beloved, what a romantic and emotional thing it is to play your unspeakable confession and the love song you sang or requested for your beloved on the internal broadcast.
3. Atmosphere creation
During the activity, all the music in the store will play some love songs and X's Valentine's Day promotion activities, and from time to time, X's wishes for lovers in the world will be sent out to remind people who walk into X that it is time to choose a souvenir for their loved ones, thus promoting sales during the activity.
IV. Event promotion
1. Television, radio, newspapers and publicity
2. SMS promotion
3. Event stop board
5. Expense budget
1. Gift expense: estimated X million yuan (flowers/chocolates estimated X copies/day, Package is expected to be x copies/day)
2. SMS fee: X yuan
3. Other expenses: X yuan Store 521 activity theme scheme 5
1. Activity theme
True lover, xxx store is your love "price"
2. Activity time
x month X day
3.
profess to buy gold and give lovers a ring
During the activity, I bought 5 grams of gold ornaments and gave couples a pair of diamond rings worth 199 yuan. (Each piece of gold jewelry is limited to one pair of lovers' silver rings)
Gold is a special offer to send the true feelings, and two grams of 521 show you
Two grams of gold, 521 yuan, and so on (the work fee for fine gold is extra). The quantity is limited, and 211 pieces of gold jewelry participate in the activity, but gold bars do not participate in it.
2. I am a "diamond", and I pay for love!
Tell me to buy a diamond ring, and I'll give you 521
During the activity, you can buy diamond jewelry for more than 3,111 yuan. After one year, you can add value to 521 yuan for a new one. For example, a customer can buy a diamond ring for 3,211 yuan, and after one year, you can exchange this diamond ring for jewelry worth 3,211+521 = 3,721 yuan.
Confess 521 to win the diamond ring for life
1: 11 on the same day.