Two kinds of places are the best choice

One is the place where there are more company office buildings, and the other is the place where there are dense residents living. Choose in the company office building more places, can ensure that the noon business. Some restaurants in Hangzhou often have too many empty seats at noon, but not enough seats at night. The old restaurant is very concerned about whether the noon business can do well. This can ensure the benign operation of the day. In Hangzhou, west of the city commercial and residential areas, large hotels are often not open, do well are some of the characteristics of small restaurants.

There are many channels to choose a store. You can do it through media ads, resale ads in front of stores, or you can just look for a new development and talk to the landlord. There is another way is to choose a good general location, and then directly find the door and store owners to contact, regardless of what the other party is doing now. This way is more tiring but more effective.

Second step: product positioning

After choosing a good storefront, it is time to start product positioning. To open a 300 square meters of specialty restaurants as an example.

A safer approach is to keep up with a city's food trends. For example, three years ago, Jinhua casserole is very popular, a 300 square meters of casserole store, a day can do 10,000 yuan of business. Gross profit can reach 50%, net profit of 30% -35%. Since last year, the business of Hangzhou catering Sichuan restaurant is booming. Some bosses see this consumer market, specializing in Quzhou, Jiangshan, Longyou and other local characteristics of the province's spicy dishes, such as Wenhui intersection on a "Quzhou hometown dishes", doing Quzhou's "three heads and a palm", both to cater to the many lovers of spicy, but also have their own local characteristics. The restaurant has its own local specialties.

Step 3: Decoration

After determining the location and positioning of the store, it is time to decorate. Customers' consumer demand is on the rise, the store environment in the restaurant has become more and more high, a good environment, sometimes can become a key factor in the success or failure of the store. Three or four years ago, some large-scale restaurants in Hangzhou won the battle with affordable prices and luxurious environments. Since the end of last year, many of Hangzhou's distinctive small and medium-sized restaurants have also begun to make a big splash in the environment.

How the store environment, does not mean that the more you invest in the better, more in the design. Sometimes, spend not much money to design a mud wall, to reflect their own local dishes positioning, in turn, very attractive to customers. Since last year, Hangzhou appeared a number of upscale exquisite decoration of small restaurants, business is doing well, to a large extent, the environment is a winner.

Decoration is a very complex process, restaurant decoration and general home improvement is not the same, but also involves environmental protection, fire and other professional issues, the process of renovation to professionals, it is best to find before the start of the renovation of the head chef or restaurant management experience in charge of the people together, they can provide a lot of advice.

Step 4: Recruitment

The talent is also a key part of a good restaurant. The staff in a small restaurant is divided into two parts, one is the chef and the other is the waiter, who is responsible for the kitchen production and front-room service respectively.

300 square meters of specialty restaurants, the number of employees in the kitchen depends on the number of dishes to determine the general more than a dozen people can be, including the spoon, pier head (food), playing lotus (miscellaneous work), washing a variety of types of work. But there are kitchens with 30 people, such as Zhongshan Road, a Chinese hotel, because of its positioning of the more upscale, the variety of dishes from Chinese dishes to a variety of Western-style pastry, the output requirements are also very high, the staff will naturally need to multiply the growth, but here, the price of food will be 60% or 70% higher than the average restaurant.

The fifth step: customized equipment

Kitchen equipment includes three major kitchen items and small items: appliances (mainly refrigerators), stoves, and loading docks. Senior chef recommended places to buy: Hangzhou ceramics market, professional store on Qiu Tao Road.

Small items mainly refers to small hardware: stainless steel bowls and pots, cutting boards, spatulas and so on. Purchase location in the ceramics market, professional store, if you want to find a cheaper place, you can go to Hangzhou's East Station Commodity Market, Yiwu Small Commodity Market or Yongkang City, Small Hardware Market, the same thing, as long as the price is in place, the price of these goods can be cheaper than one-third of the price is more than one-third.

Customers with dishes: to the ceramics market and specialty stores can go. If the positioning of the restaurant is high, and to special features, you can customize and characteristics of the matching chopsticks and bowls. If it is a stall type of small restaurant, in order to try to save the initial investment, some people will buy second-hand goods. Some big hotels often replace their chopsticks, and when these replaced chopsticks are taken to some small restaurants, the goods still look good. Some shopkeepers will contact these hotels in advance, as long as the price is very low, you can buy.