Business plan electronic version

2022 business plan electronic version (selected 6)

In the current social life, people use to the business plan of the occasions continue to increase, business plan will not only enhance the entrepreneur's own confidence, but also enhance the investors and partners of the entrepreneur's confidence. So how to draw up a business plan to play its biggest role? The following is my carefully organized 2022 business plan electronic version (selected 6), for reference only, welcome to read.

Business plan electronic version 1

I. Program Summary

This business plan is about the opening of a bicycle rental line near the university. This bicycle rental house is similar to a cab company. Its main business is to rent bicycles to the public, the target market is the university students, to rent as its main source of profit. This rental house firstly adopts the business method of self-employed. However, it has its own brand name, logo, and value concept. When the capital and other conditions are ripe, we will set up a company and implement chain management. The overall strategic goal is: "based on the local, establish a brand, step by step, expand the scale, to the national".

Second, the market

1, the feasibility

Once the rise of the construction of university towns created the centralization of China's universities, the scale of the status quo. Many universities cover a considerable area, building a university is often thousands of acres of land, if the university city, several universities combined area of even more than 10,000 acres. Such a large campus will inevitably bring about the problem of student transportation, students from the dormitory to the dining hall, library, classrooms and other parts of the campus to walk for more than ten minutes are very likely. If you are in a university town, even if the two campuses are right next to each other, I'm afraid that it will take at least half an hour to walk back and forth. It is tiring and time-consuming, and this situation brings a lot of inconvenience to students. But if there is a bicycle, then college students can 2 minutes to the classroom, 3 minutes to the library, 5 minutes to the next school to find classmates, 10 minutes to the nearby Dennis Supermarket, Saturday and Sunday you can call on a few buddies to go on field trips, but also can be loaded on the girlfriend to go on a picnic ...... Indeed, a bicycle can add a lot of college life! The most important thing is to have a bicycle. Then buying a bike (used or brand new) may be a good choice, but college students know that losing a bike in college is commonplace. Most schools don't have a car park, some don't even have a carport, and dormitories are forbidden to put bicycles, so college students can only look at their own cars in the open parking place in the sun. Need a bike, and have a car but there are a lot of trouble, such a dilemma how to solve? After we found that, in fact, the real need of college students is not the bike but the convenience of the bike, freedom, spontaneity, flamboyance, romance ...... then the bike rental service will undoubtedly solve the problem, as long as one or two dollars can be free to let go of the mood, free to release the life, and there is no bike storage and storage problems! The most important thing to remember is that there is a need for a bicycle rental service. College students have a demand, bicycle rental line and can meet this demand, this is the bicycle rental line produced conditions. At the same time, China has more than 1,000 colleges and universities, tens of millions of college students, its potential market size is considerable, even if only one-third of the market can be captured, but also can achieve considerable returns. This is the market conditions of bicycle rental line. So theoretically speaking, the opening of the basic conditions of bicycle rental line has been available.

Note: The above is only from the subjective out of the conclusion, but in fact, college students really have this demand, if so, how strong still need to do in-depth pre-market research. But for the time being, this work has not been implemented.

2, the product

Bicycle rental is a service-oriented products, the current market is almost non-existent in this service, especially branding, specialization, scale is not at all.

3, competition

Currently in the market rarely see the organization to provide rental bike services, some are also tourist attractions set up stalls or repair of bicycles additional to provide such services, such vendors are not large-scale, there is no desire to develop, there is no competitiveness, and away from the campus, the market competition is even more unavoidable, so the rental bike for college students is still a blank market. The bicycle is still a blank market.

4, macro-environment

At present, the construction of the university city has become a scale, the social importance of education is increasing, the support for education is also increasing, many universities are expanding. With the development of China's higher education, the number of college students is increasing year by year. Bicycle is the main transportation for college students. The macro-environment is favorable to the opening of the bicycle rental line.

Third, SWOT

1, opportunities and threats

The business of renting bicycles for college students has not yet been involved in the business, is still a blank market, which is the biggest and most favorable opportunity; but on the other hand, due to the opening of the bicycle rental line of the cost is small, the hardware requirements are low, the difficulty of entering the market is small, and if profitability is good, it will be easy to get into the market. On the other hand, because of the small cost of opening a bicycle rental line, low hardware requirements, the difficulty of entering the market is small, if the profitability is good, it is easy to be imitated, and this rental line is a small-scale personal entrepreneurship, subject to the constraints of the financial conditions, can not be captured in a short period of time all the market, so it is likely to be followed or imitated by later followers to eat up the majority of the market, which is the biggest and most serious threat.

2. Advantages and disadvantages

Because the entrepreneurs themselves are college students, so close to the university, a clear understanding of the psychological needs of college students, it is easy to find the psychological demands of college students. This is the most important advantage; on the other hand, college students entrepreneurial social experience, entrepreneurship, slow development, the market can easily be seized, which is the biggest disadvantage.

3, countermeasures

Considering the threat of easy to be imitated, so the conditions are ripe should seize the opportunity to expand as quickly as possible to occupy the market, in the initial stage should be taken to rapid penetration of the marketing strategy. In addition, to shape the brand, take the road of branding, although the product can be easily copied but the brand can not be copied, the brand contains the spirit of the concept can not be copied.

Fourth, the target strategy

One year to establish a position in the University, two years after the opening of branches in the local university city, five years after the opening of branches in the local conditions of all universities. Consolidate another year time time after the registration of the company, followed by the implementation of the chain.

Fifth, marketing strategy

Target market: college students

Price: to take penetration pricing strategy to attract customers with low prices, and quickly occupy the market.

Product positioning: popular, economical, convenient service

Distribution channels: franchised chain stores

: the beginning of the establishment of integrated marketing communication concepts, brand concepts. Through brand communication, the brand has a college students recognized, the pursuit of the spirit. Free-spirited, individuality and spontaneity, is a bike rental line to promote a spirit

put forward a slogan: Let'sfly, Freefly a fly, free to fly (to be determined)

design a logo: (to be made)

shape a brand: with the heart

to form a spirit: We pursue free-spiritedness and individuality, we are healthy and sunny, happy and dashing; we emphasize feelings, go crazy with our buddies, laugh together, get drunk for the sake of our buddies' difficulties, and then hug and cry in pain; in front of other people, we have a lot of allusions and jokes that we know only to each other. We fly, fly together, fly freely, we pursue a free and spontaneous life.

Business plan electronic version 2

I. Overview

It has been said that the three key conditions for opening a store: "The first is the location; the second is the location; the third is still the location." This shows the far-reaching impact of the development of the store on the successful operation of this business boutique. Allies and franchisees need to work closely with each other to think and develop strategies for opening stores in a comprehensive manner, and to develop and implement store opening plans in the most effective way, including market and business district surveys, site selection, renovation, opening preparations and openings, and so on. All the equipments, fixtures and goods should also be ready within the stipulated time. In order to strive for the fastest and highest economic benefits.

Second, the process

Market - business district survey - site selection - decoration -Preparation for opening -Opening.

1, consider the clothing store for the new store, in order to reduce the rent, reduce costs, the store area less can be, so decided to rent the first twelve flat.

(1) in the nail store store, nail technician and nail technician assistant technology and service to have a good match with the customer's needs, no matter which store, to create a good service environment requires the active cooperation of all employees.

(2) Each nail technician should be very clear about their own work and be able to complete it well.

(3) customers and nail technicians have very reasonable expectations, customers will not expect the nail technician is their own slave, want to how to command how to command; employees will not be upset often want to change the boss or raise wages and so on

(4) nail technicians can accurately capture the needs of customers, and establish the customer's trust in their own, so that the customer believes that this is a professional nail store.

(5) Every nail technician should believe; the service she provides to her customers is what they need and is beneficial to them, rather than thinking that she is cheating them out of their money.

Sincerity, not only is the nail technician's performance to the customer, but also every nail technician to establish a credibility on the character, and every nail technician is the owner of the personality character of the witness, they therefore judge, choose their own future, alone from this point of view, the personnel loss of a large number of nail store store, either the ability of the owner of the nail store store has a problem is the owner of the character of the problem.

(6) nail technicians should learn to communicate effectively with customers, in learning effective communication skills at the same time, but also to learn to think differently, standing in the customer's point of view to understand the customer's needs, so as to truly meet the needs of customers.

(7) Nail technicians and customers should maintain a relationship of trust and conviction. Nail technician to the customer to show affection and enthusiasm can only let the customer trust, in fact, this is also a kind of professional attitude, most of the nail technician can do this, however, our customers also need us to show professionalism in the process of communication, so that the customer will have a sense of conviction.

But be careful; too much intimacy between the customer and the nail technician will make the customer lose the distance to the nail store store, so there is no way to talk about the price, and at the same time lose our professionalism. Therefore, we need to improve our professionalism, so that the guests pay for our professionalism.

(8) Nail stores should have their own values and cultural norms, and all nail technicians should understand and know the goals and directions of the business and services.

(9) Nail salon store should have an accurate and unique business positioning, so that the business can be invincible in the competition.

Business plan electronic version 3

1, the founding organization

A brief introduction to the organization to be founded by the business project, the amount of money invested, the number of entrepreneurial team, contact information and other basic information.

2, the project

(1) Detailed description of your business project, and analyze how the market growth of the project

(2) Describe the elements of your business, as follows:

Customers - you face the customers are What are the customers you are dealing with, or the market segments you are targeting

Marketing - What methods or channels are you going to use to get customers to understand and buy your products/services

Funding - Where is the main source of start-up capital coming from, and how are you going to

Venue - where is your office, what are the conditions of the location, how is the venue set up and decorated

Team - the background information of the current members of the entrepreneurial team (resume) and the division of labor in charge of which

3, profit model (this part of the content is more important, please focus on describing the need to come with data analysis)

(1) your project through what way to get profit, if there is a history of operating data is written on

(2) carefully analyze your profitability trends, specify how you generate cash flow in the short term

4. Competition

(1) Where are your competitors in the market and what is their business model

(2) Describe your competitive advantages

(3) Describe your competitive or cooperative strategy

(4) Your service offerings

(5) What are the key factors in your business? p> (4) What pricing method you use for your service or product and why

5. Risk

(1) What are the main risks of your . Where do the main risks of your business project come from

(2) What are the ways you intend to avoid or reduce these risks

6. Use of the loan and the specific repayment plan

(1) How do you use the loan after you have successfully applied for it

(2) How do you repay the loan when it expires expound on the Specific repayment plan

business plan electronic version 4

The company adheres to the "market-oriented, customer satisfaction for the purpose of" business creed, "innovation, progress, integrity, enthusiasm" spirit of enterprise, "the people themselves and, from the beginning to the end of the day, the people of the world, the people of the world, the people of the world. "People myself and, from the strict from the high" business philosophy, to serve the public, and give back to the community.

First, services and products

Our company's position is a new education industry and service industry, the main customer groups for rural areas have a certain consumption ability of students and parents. The company employs lecturers from Tianjin University, Nankai University and other well-known universities with excellent grades, through three rounds of trial lectures, batch classes, 360-degree assessment, etc., for the majority of rural students to provide inexpensive and high-quality courses. In addition to face-to-face courses, for the characteristics of rural students who are more dispersed, we provide online distance education platform and burn some courses into CD-ROMs to maximize students' personalized learning needs. During the summer and winter breaks, we organize training camps, invite famous professors and outstanding senior students to communicate with students, and organize practical activities to cultivate comprehensive quality.

Second, market competition analysis

Rural education is the focus of China's education reform and development. According to the statistics of authoritative organizations, the rural population of China (Mainland) accounts for 65% of the country's total population, and the population quality is low, with x billion illiterate and semi-illiterate people, 35.9% of illiterate and semi-illiterate people in the rural employment population, and 37.2% of elementary school educated people, and the number of college students per 10,000 population is x, with an average literacy level of x years. In recent years, the gap between urban and rural education and knowledge has widened markedly as a result of unbalanced education spending, centering on teaching facilities and teacher levels in public schools. And as the demand for rural education has increased, the need for formal private training institutions in rural areas has also increased significantly. Currently, most of the training is organized by non-formal individuals, or by some urban training institutions in the form of public lectures for short-term training, the teaching effect is minimal.

To make up for the gap in rural education, the company's core competencies in education and training are as follows:

1, inexpensive, hired teachers for college students, low cost of lectures;

2, the company has a set of perfect training and assessment system, the quality of the course is guaranteed;

3, with a distance learning platform, teaching CD-ROMs and other, rich teaching resources.

Third, marketing

In order to hit the company's brand, we will invest a lot of money to publicize the product. First of all, the company's course products, prices are reasonably subdivided and set different prices. In terms of marketing, the initial stage through the market penetration strategy, publicize the corporate image, build the brand, increase market share; later to strengthen the development and design of the curriculum, enrich the content of the lessons, the introduction of new products, and the focus will be shifted from the hard publicity to the cooperation with various schools, organizing various types of competitions, the establishment of awards and scholarships, and so on.

Four, capitalization description

The company plans to register capital of x million yuan, of which each founder of the self-funded xx million, to ensure that the team of management of the company.

V. Investment Compensation and Exit

At present, there are three main ways to withdraw venture capital in the international arena: IPO, acquisition, and write-off. Among them, enterprises using the IPO method usually have to have the support of a sound capital market; while the write-off means the failure of the venture enterprise. Therefore, in light of our company's business objectives and the current situation of China's capital market, we have decided to adopt the method of acquisition by the managers themselves or by the venture capitalists to continue to hold shares and become strategic investors. We are confident that the second method will be the first choice of the venture capitalists, and that if the first method is chosen, we will realize the complete exit of the venture capital in the fifth year.

Sixth, risk analysis

Although Qiming Education has a broad sales market and a wide range of customer base, but the risk is certain to exist, so the team will be a strong sense of responsibility to the investor is responsible for a comprehensive analysis of the company's operation will be encountered after the various risks and coping strategies.

VII, business forecast and financial analysis

Based on the company's large cash flow, fast turnover characteristics, the company to establish a set of good financial system system, the implementation of pay-as-you-go financial system, so that every penny can be used, and constantly appreciate.

Business plan electronic version 5

First, the basic situation of the founding of the enterprise

1, the name of the enterprise: Canton style soup store

2, industry type: service

3, the prospects for the development of the industry: Shanghai has a huge consumer market for food and drink, there are a lot of people who like food, in particular, soups are very popular. In particular, soup is very popular among people, among which Hong Kong, Macao, Taiwan and Guangdong people are even more so.

4, the main products (services) and business scope: all kinds of soup

5, the entrepreneur's personal situation: I favor a variety of food.

6, the basic conditions of entrepreneurship: the project proposed - Cantonese soup store

funds partly self-financed, partly borrowed

site is scheduled to be near the mature residential neighborhoods and commercial circles

7, the current difficulties and intentions: the current difficulties is the lack of funds, and intends to Self-financing.

Second, the project's market analysis

Reasons for choosing the project: the soup market is still to be developed, belongs to the sunrise industry, good food is people are happy to accept.

Reasons for choosing the venue: suitable for opening in mature neighborhoods and commercial circles nearby, easy to develop customer base and expand the market.

The basic situation of the market survey: Shanghai's food market is popular in all kinds of stalls, snacks, small and medium-sized restaurants, teahouses in a specific range of soups without specialties, and restaurants, hotels are basically only selling home-cooked small dishes, there is no conflict between them. Market research shows that: Shanghai's population generally pay attention to the quality of life, pay attention to the quality of food, their own health is very important, the market potential is huge.

Walking Street (200~500 meters radius), the residents of about 1,000 households, the working class, most of the better spending power. Living business district (within a radius of 500~1000 meters), high-grade residential areas, about 400 households, the consumer concept of avant-garde, high consumption level. Near the business district (within a radius of 1,000 to 2,000 meters), the downtown area of about 3,000 households, a variety of snack types are numerous, there is no soup specialty snacks. Overall the market potential is very large, the consumer structure is reasonable.

Target customer analysis: the customer target lock for the store around the household group and the work group, the customer mostly for the working class, as well as businessmen, tourists, students. The above customers have a certain spending power. As long as the price of the service is positioned at a moderate level, it is believed that it can be recognized by the customers.

Competitor analysis: pedestrian street near two hotels, three snacks, specialty restaurants, such as: auspicious wontons, KFC, McDonald's, Crestin pastry store are located here, indicating that this place is very strong consumption, is the place where businessmen have to fight. Although there are many competitors, but our service programs are different, so these competitors from the same industry competition does not become rivals.

Product (service) market positioning: services are located in the catering industry, mid-range prices. To win customers with quality products as well as quality services.

Third, marketing

Product Service Features Product Recommendation Features Cost Price Selling Price

Sassafras, jade bamboo, corn, old chicken soup nutritious, tasty, delicious, nourishing 8 yuan 16 yuan

Bamboo Shoots, Lotus Seeds, Grouper Fish Soup is fresh, nutritious, nourishing, nourishing the face 10 yuan 18 yuan

Ham Steamed rice with mushroom, chicken and chicken is nutritious, tasty and fresh $8 $15

Promotions: membership, holiday discount, gift promotion, home delivery, advertising promotion

Distribution channels: through the addition of stores to form a chain.

Competitive advantage: relatively few related industries, has its own characteristics, in the development of mature business district is easy to attract customers.

Fourth, the business organization

No. Job title number of people job job content salary amount other

1 owner and manager 1 full responsibility 1000

2 chef 2 soup cooking 1200 yuan

3 waiter 2 delivery and lobby services 800 yuan

Business organization and management measures: management measures, the use of attendance system and compensation system, commission system, is conducive to improving the enthusiasm of the staff to do their jobs with heart.

Fifth, economic analysis

Investment budget and funding plan:

1, join the investment of 50,000 yuan, of which 20,000 yuan in franchise fees, 20,000 yuan deposit, 10,000 for the purchase of food and beverage utensils of Cantonese soup.

2, liquidity forecast, of which ① start-up costs 18,000 yuan, including advertising and publicity 0.4 million yuan, 14,000 yuan of decoration. ② add store counter and soup raw materials 10,000 yuan. ③ 3 months expenditure working capital is expected to be 20,000 yuan, including 3 months rent 12,000 yuan, wages 0.9 million yuan, 0.4 million yuan of daily expenses. ④ Unforeseen expenses 0.4 million yuan.

Six, risk factor analysis

Risk factor analysis:

1, the site selection risky

2, the use of personnel

3, the product quality assurance

4, the assessment of the surrounding population consumption ability.

Risk prevention countermeasures:

1, the choice of venues can ask professionals to select

2, the use of personnel should be carefully screened, regular training

3, product quality should be checked from the source, and seriously do a good job in each process

4, to do a good job in the market research, the crowd of people who have a sufficient estimation of the spending power.

Seven, the business start-up period business objectives

1, according to market forecasts, after the opening of three months to try to complete the average daily sales of 300 copies, 6-9 months to complete 900 copies. In the first year, we can basically keep flat and have a little surplus. Focus on stabilizing customers, cultivating members, and stabilizing the enterprise system.

2, the second and third years of development-oriented, the development of personal consumption at the same time to carry out the development of group consumption, so that the turnover reached the accumulation of funds in order to develop other stores.

Business plan electronic version 6

A business profile

The main business scope:

I founded the project is to open a coffee-based, desserts and other snacks in the vicinity of Taizhou RT-Mart as a complementary cafe, and at present, drinking coffee is a kind of popularity, is a kind of culture. Café is also becoming to provide consumers with a high level of spiritual enjoyment, so our group intends to open a café in the vicinity of RT-Mart, the museum provides a variety of coffee, bread, pastries, but also provides books for consumers to read.

Type of business: Manufacturing□Traditional industry

□Retail□Other

□Wholesale□Service□Agriculture□New type of industry

Personal situation of the author of the business plan

Previous relevant experience (including time):

Worked as a waitress for one month in Starbucks in 20xx. I worked as a waitress for one month in Starbucks in 20xx, and I am familiar with the service attitude and customers' consumption psychology

Educational background, relevant courses studied (including time)

I studied civil engineering related majors in Taizhou College of Science and Technology of Nanjing University of Science and Technology from 20xx to 20xx

Huang Liang and Li Yan graduated from junior high school

strong> Third, the market assessment

Description of the target customers:

The target customers are:

1, ordinary students or couples, RT-Mart and Pastoral Institute of Nanjing University of Science and Technology Taizhou Institute of Science and Technology is not far from the convenience of students to come to spend.

2, nearby residents and office workers near the RT-Mart there are several neighborhoods near the residents are also many, our store environment is elegant, well-equipped for them also have a certain appeal.

Market capacity or the enterprise's expected market share:

With the improvement of people's living standards, people will know more and more to enjoy life, so the market potential is huge, the profit is also considerable.

There are three or four neighborhoods in the vicinity of RT-Mart, but currently there is only one cafe, Wanda Starbucks, with a market share of 50%.

Trends in market capacity:

With the improvement of living standards, people will care more about their quality of life, drinking coffee is a way of self-mood relaxation, but also usually pass the time and friends chatting and partying in a good place, at present, the crowd of people who drink coffee are white-collar workers, family combinations, student groups, wage earners with stable incomes.

SWOT analysis

Strengths

1, there are few similar places of consumption nearby.

Weaknesses

1, less experience in starting a business for the first time.

Opportunities

1, close to the university town, will bring more traffic.

2, With the increase of consumption level, more and more people.

Threats

1, more and more restaurants will be competitors.

2, RT-Mart in the KFC and other well-equipped consumption will pursue high-grade consumption places of entertainment programs places will bring more challenges.

Fourth, the marketing plan

3, location

(2) the main reason for choosing the address:

change the address of a large supermarket, convenient transportation close to the residential area, the flow of customers.

(3) Sales method (choose one and tick)

The products or services will be sold or supplied to:

□ final consumers retailers □ wholesalers.

(4) Reasons for choosing this method of sale:

Coffee is a disposable consumer product.

V. Business Organization

The business will be registered as:

Individual Business Enterprise□ Limited Liability Company□ Wholly Owned Individual□ Other□ Partnership