I am born after 90. Before POP MART went on the market, I was still doing software and information flow. After POP MART went on the market, I had a question: What is a blind box?
Walking into the present shopping mall, there are many blind box machines. Just choose Alipay or WeChat scan code, and you can get a box, which is very cheap and convenient. Some young people really fall in love with this model. Because the packaging of the blind box is a gift box, there is the illusion that there are flowers and no money, but they receive gifts. Maybe there are beautiful gifts in it, and you can get a lot of praise by taking pictures and drying your circle of friends.
Especially those who love the second element, have no resistance to the blind box gift box launched by POP MART, and have opened a bunch of lovely handicrafts, which they can't put down. These handmade products are very collectible and can be sold even if they don't like them.
Perhaps, this is a new sense of ceremony, and it also satisfies the low-cost consumption desire.
The offline blind box, after all, has a position limit. What I think is that if this design is carried out online, the benefits are immeasurable. On Tanabata this year, many single girls bought blind boxes of flowers for themselves crazily. After all, they can't get it, so buy it. Maybe at a very low price, they can buy a bunch of flowers comparable to those in the shop.
However, we have started to design a small shopping center for the blind box. We just need some source code to make it. We can put on blind boxes, blind boxes of flowers, and even a "boyfriend blind box". Open an object to 13. 14 yuan!
I believe when you see here, you already know what we do. Maybe you will ask me how much I earn. I can only say that the ups and downs of my business in recent years are meaningful. I do software development and marketing promotion on 20/KOOC-0/6, and information flow channel integration on 20/KOOC-0/9, all based on traffic. It only took me three years to grow from a small company to a company with major subsidiaries. The company's net profit this year is expected to be 400W+. At present, we have studied the post-95 s and post-00 s markets and launched this new blue ocean project on the basis of traffic.
What is a blind box applet project?
Blind box applet, that is to say, customers can't know the specific product style in advance before buying and paying, which is very random. After the customer pays for the purchase, he will know what style of goods he has painted when he opens the box. This uncertain stimulus of blind box will strengthen repeated purchase decisions, so recently blind box has become a phenomenal thing that makes customers addicted.
Young people are crazy about blind boxes;
According to the statistical report of a large-scale e-commerce platform, nearly 200,000 consumers spend more than 20,000 yuan on blind boxes every year, and some even spend millions a year, among which the post-95 s, post-50 s and small-town youth are the most important three groups.
Really, the influence of the circle of young people who want to build a consumption model instead of a speculative or investment model for the Z generation, as the basic form of blind box applets or blind boxes of young people's secondary products, the most critical place is to make more high IP value products that satisfy the secondary fan collection value and fan desire of blind box applets.
Where is the profit point of the project?
The game of blind box selling goods is to increase the uncertainty of products and take advantage of people's psychology of wanting to take advantage. To put it bluntly, they just want to spend 1 times the price and buy something worth 10 times. This is human nature.
According to the 1 week since we tested and operated the new blind box retail market, we used various festivals to create momentum and used drainage ideas and community operations to attract customers. Yesterday, the turnover of small programs was 16350 yuan, and a small team of three people tested and operated, and 73 blind boxes were sold. The profit was 1 1224, excluding the employee salary 600 yuan. The effect described in this article is only effective for me personally, and the actual effect varies from person to person. )
1. Profit of the commodity itself
Belongs to the lottery sales platform itself. The goods on the platform are uploaded by the cooperative channel warehouse, or uploaded by themselves, and can be set freely. Similarly, the profit corresponding to a single commodity can also be set freely. Selling goods itself is profit.
2. Probability profit of lottery tickets
The probability of the platform integral lottery can be set freely, so as to obtain the residual profit. For example, recharging one yuan is equal to a lottery quota, and 40 people draw a prepaid card worth 30 yuan, so in the end, we only need to pay the cost and profit of 30 yuan 10 yuan.
3. Recruit sub-commission agents
The platform can directly set proxy permissions. Many users often want to be the promoters of the platform after playing the platform lottery, and get the commission of the promotion platform, so we can recruit 200/980 yuan (we can decide for ourselves).
4. Create profits independently
At present, the online blind box mall market is still a blue ocean, with a huge market and almost no competition. Individuals or businesses charge 4980 yuan to build exclusive blind box applets, and 50% will be returned to customers as commission for each recommendation.
5. Independent investment promotion
The company will charge 29,800 yuan for investment promotion. After becoming a partner, the company will provide small program source code for free construction, connect information flow channels and give 5000 yuan for advertising promotion, supporting automatic marketing software to help partners attract investment independently, make profits independently and form their own brands.
Information flow is profitable, and I have summarized six characteristics:
1, the blind box belongs to the blue ocean project. At present, there are not many small program mall projects, which can cover the whole network and have a large market without geographical restrictions.
2, low investment, high return, high profit rate, high repurchase rate, and strong customer stickiness after 95 and 00.
3. The project is formal, stable and sustainable, with free and paid promotion, stable flow and accumulation.
4, paid+free+software promotion, simple copy, simple and easy to use, ordinary users can achieve rapid fission.
5. All users pay directly online, and the benefits are cashed in seconds, so users can play anytime and anywhere.
6, a computer, a mobile phone can be operated, no on-site team requirements, once put into subsequent zero-cost operation.
How to promote online?
At present, the promotion methods are divided into paid promotion and free promotion. At first, everyone chose free promotion because it was zero cost.
We use software to post on major social platforms, attracting customers to the community and slowly transforming them, which can increase to hundreds of people every day. If we use the company's own business advantages to promote information flow, we can grasp customers more accurately and have a higher conversion rate, which is suitable for later investment. As for community operation and fission mode, our online live broadcast and offline salon will have teaching operation.
How to do offline promotion?
Our model is also beneficial to the viscosity of physical merchants and customers. Here we need to introduce the push model. You can set up your own stalls in public places to attract users to scan the code into the group and complete the lottery. You can also recruit merchants to become agents, help merchants to build a platform, let merchants publicize in stores, attract customers to scan codes into shopping malls, and establish their own communities for marketing activities, especially suitable for tea shops, restaurants and group buying shops. One of our franchisees in Henan signed six businesses in just one week, with a cumulative profit of 29,880 yuan, which further confirmed the feasibility of the blind box market.
How to dock the blind box applet?
We adopt the mode of cooperation, online and offline practical assistance, one-on-one guidance and protection of the church. From construction to profitability, it can be easily done within a week.
What support does the company provide after becoming a franchisee?
Product level: after being confirmed as a franchisee, we will provide franchisees with a series of supporting products, such as information flow channel joining, blind box applet source code, etc., build a blind box mall platform for free, and give a certain fee for information flow advertising promotion, merchants to obtain software, automatic warehouse system software, etc.
Product level: provide professional business training for partners (product knowledge training+customer development channel training+customer communication skills training and presentation skills training+all official advertising background operation training), so that partners can understand products as soon as possible, provide customer resources, quickly develop customers, and provide full business support in the middle and late stages. We have our own technical department responsible for platform development, upgrade and maintenance; Have their own traffic operation center, online or offline teaching; Have their own commodity supply channels;
Traffic level: In the six-year traffic operation department of Huinuo Technology, partners can completely copy Huinuo's traffic model (information flow paid promotion+automation software+free self-media), forming a traffic model of more than 20- 100 per person per day, and learn a complete traffic operation manual and marketing investment promotion skills.
After-sales level: Partners who encounter problems in platform, drainage and marketing can enjoy many pairs of online or offline docking services, and can freely exchange experiences and experience offline salons in national cooperative enterprises. Can develop independently.
In fact, all businesses on the Internet are inseparable from the word "traffic". Only by finding a suitable promotion method can we get customers and then slowly transform. Our company has been focusing on traffic service, which can easily solve your customer acquisition problem. In addition, the blind box is a blue ocean project. As long as you persist, it is not a dream to earn millions a year.
Look, the consultant added on WeChat is the money added. My heart is very indifferent. This kind of sour feeling can only be experienced by entrepreneurs.