If the decoration of the bar is traditional and elegant, the management should be light and elegant in order to match this atmosphere. For example, play some lyric music, provide newspapers and magazines to relax guests, or put a jukebox for guests to choose songs. This two-in-one bar is suitable for guests who like elegance to come here for leisure. The operating characteristics of this kind of bar are "killing the big and killing the small", and they want to do western food business without letting go of the bar operation. At the same time, I also have the idea of insurance management. Because if the bar business is not good, it can make up for it in the business of western food; If the western food business is not good, you can help the bar business. This kind of bar is generally not entertaining and its characteristics are not obvious. Success depends on the right time, the right place and the right people, and more importantly, the role of advertising.
A successful example of this business model is Ruth's restaurant and bar. It is located in the beautiful Shamian Island, near the famous White Swan Hotel. Its customers are the guests of White Swan Hotel and many foreign tourists looking for the book China. After trying to compare, hotel guests feel that the products of Ruth's restaurant and bar are not much different from those of the hotel, but the price gap is relatively large, so many guests eat and drink in this restaurant and bar. Of course, young white-collar workers who like elegance choose to make friends, chat and relax here. Coupled with the unique European architecture on Shamian Island, people feel that this place must be chosen for western festivals. Every Christmas or Valentine's Day, police should be dispatched to restrict pedestrians from entering and leaving, so as not to cause unnecessary confusion. That's how Ruth's restaurant and bar are successful because of their advantages.
Of course, the successful business strategy of the operator cannot be mentioned here. When the restaurant bar first opened, Ruth just marked the word "bar". Because the competition at that time was not strong, and the income from drinks was stable. Investors first tasted the sweetness of success. However, a few years later, the financial turmoil occurred, real estate and other businesses cooled down, and people's consumption became cautious and practical. The business of the bar once fell sharply. The operator immediately changed his business strategy and changed to a catering-oriented business form, which attracted a large group of hotel diners. The bar also took the opportunity to add the word "restaurant" to show that the business line of the bar is not just "drinking". Although there are many competitors around Ruth's restaurant and bar, it still occupies an important position in western-style bars in Guangzhou.
This kind of bar is best for active guests who may not be accompanied. Because they can enjoy mixing drinks when they are bored. The bartender can chat with them when he is free, and even play simple games with the guests to relieve boredom. This kind of bar is the most user-friendly, and guests often make friends with bartenders easily, which makes the bar have a fixed number of customers. Of course, the quality of bartenders is very important. According to the industry, bartenders are not only bartenders, but also actors (performers) and public relations personnel. Although the bar is relatively large, it will occupy some guests' positions, but the form of the bar gives people a relaxed and casual feeling, and guests can sit together or stand together to talk.
Because of this, the bar has a higher occupancy rate and a more harmonious atmosphere.
Looking at the development of domestic bars, it can be roughly divided into the following stages, which are constantly evolving according to certain development laws. The comprehensive development law is as follows:
1. disco (time: late 1980s and early 1990s to 2 1 early century, represented by Ma Bao club disco).
At this stage, consumers are mainly young people aged 20-30, such as social youth and students. The DJ drives the atmosphere of the audience, the lead dancer drives the guests on the dance floor to dance, and the dancing atmosphere on the dance floor drives the surrounding drinking atmosphere, thus forming a situation in which the DJ, the lead dancer and the guests interact. Disco music is the main music, which stimulates guests with strong beats all night. Dim lighting creates a mysterious environment, cold light creates a psychedelic atmosphere, and stroboscopic lighting combined with strong music makes guests feel the shock of sound and light at the same time.
Second, the initial stage of Slow Shake Bar (time: 2003-2007, represented by Baby Face and Baidu Post Bar Chain).
Senior white-collar workers and young and middle-aged bosses have become the main consumers at this stage. Their interactive procedures are similar to those of discos, but the dancing guests are gradually released. Some guests dare to dance alone in their own positions, and the collective dance floor is gradually shrinking compared with discos. House music was mainly used at the beginning of the opening, and it gradually strengthened with the passage of time. DISCO HIP music was mainly used in the later period, and the rhythm of music and dance was slower than DISCO, so it was called "slow shake". The front light is bright, mainly warm, the middle part gradually darkens and is adjusted to neutral color, and the rear light is mainly dim and cool, and the change of light matches the gradual strengthening of music rhythm.
Third, the mature stage of slow-moving iron bars (time: from 2007, represented by Su He Bar, 88 Bar and Barbie Bar).
At present, the bar has become a leisure place for white-collar workers, rich second generation students and young bosses. As the guests dance more skillfully and freely, people stand in their seats and dance to the rhythm of music. The DJ just needs to hide in the bar and play music, and doesn't need to drive the atmosphere. Only singers interacted with the guests around the venue. Hip-hop music is mainly used all night, and its rhythm is softer and slower than the second stage, so it doesn't need to be strengthened step by step like the second stage. Soft and warm light is mainly used all night, and there is no need to gradually darken and cool down like the second stage, and the overall luminosity is slightly brighter than the second stage.
Judging from the development of Tieyi Bar, its consumer groups are from young to middle-aged, from middle-aged to young, and finally suitable for all ages. Consumption from low to high, and from high to medium, approaching rational consumption. The guests are from being driven to interacting, from interacting to entertaining themselves. At present, mainstream bars are entering the mature stage of the third stage of slow-moving bars. By analyzing the main consumer groups at this stage, we can see that consumers at this stage do not come to the bar because of their passion and hobby for drinks, nor do they use this place to vent their madness. They are here to seek the release of mental stress, to find another self-realization in another space different from usual, and to charge their real life. In the bar, they hope to use this occasion to find spiritual satisfaction that they can't get on weekdays, and find a "story" that is not bound by reality, and one of the male (female) protagonists of the "story" is themselves.
The operators of contemporary mainstream bars should fully grasp the hearts of these major consumers, act as directors, and output a touching emotional drama, so that people who come here can find what they need, meet their spiritual needs, and let the "story" happen, and the protagonist is the consumers themselves. The "story" is passed on from mouth to mouth among consumers and becomes an invisible advertisement in the bar, thus attracting more people to join, making the culture of the bar more attractive and making the bar more vital.
The selection of wrought iron bar chairs and how to put them here is over. Now you should choose the bar chair according to your own bar style, not blindly.