Compared with tangible product distribution, what are the characteristics of service distribution channels?
Characteristics of service distribution due to service products have intangible, production and consumption at the same time, can not be stored and other characteristics. Therefore, compared with the distribution channels of tangible products, the distribution channels of service products are almost always direct, short channels, such as direct sales, agency, chain management, franchising, vending and so on. Performance by the service provider to provide services directly to customers, direct and customer interaction, such as air travel, health care, catering and tourism, retail and consulting services.