It feels like a lot of people have a half-understanding of VI design, do not know what it is in the end, today we will probably talk about the VI design, what it all contains and its importance to an enterprise.

VI (Visual Identity) system includes:

A, the basic elements of the system: such as corporate name, corporate logo, corporate styling, the standard word, the standard color, the symbol of the pattern, the slogan and so on.

B. Application system: product modeling, office supplies, corporate environment, transportation, clothing and apparel, advertising media, signboards, packaging systems, official gifts, displays, and printed publications.

A. Office supplies: envelopes, letterheads, note pads, business cards, badges, work permits, invitations, folders, letters of introduction, billing tickets, memos, information kits, and official forms.

B. External architectural environment: architectural shapes, company flags, corporate facades, corporate signboards, public **** signage, road signs, advertising towers, neon ads, courtyard landscaping and so on.

C. Internal architectural environment: internal departmental signage, commonly used signage, floor signage, corporate image boards, flags, billboards, POP ads, shelf signs and so on.

D. Transportation: cars, vans, buses, trucks, utility vehicles, tankers, ships, airplanes and so on.

E. Clothing and apparel: manager's uniforms, managerial personnel uniforms, staff uniforms, ceremonial uniforms, cultural shirts, ties, work hats, buttons, epaulettes, badges and so on.

F. Advertising media: TV ads, magazine ads, newspaper ads, network ads, street sign ads, billboard ads, etc.

G. Product packaging: carton packaging, paper bag packaging, wooden box packaging, glass container packaging, plastic bag packaging, metal packaging, ceramic packaging, wrapping paper.

H. Official Gifts: T-shirts, ties, tie clips, lighters, key tags, umbrellas, medals, gift bags, etc.

I.Display: window display, exhibition display, shelf merchandise display, display merchandise display, etc.

J. Printed materials: corporate profile, commodity manuals, product profiles, calendars, etc.

Any enterprise wants to publicize and disseminate to the public, so as to shape the visible corporate image, we need to rely on the communication system, the effectiveness of the communication depends entirely on the communication system model in the design of the symbol system can be recognized and accepted by the public, and leave a deep impression on the public.

An excellent VI design for an enterprise's role should be:

A, to convey the enterprise's business philosophy and corporate culture, to the image of the visual form of publicity enterprises;

B, to improve the enterprise's employees to the enterprise's sense of identity, improve corporate morale.

Said so much, I believe we have a certain understanding of VI design, is not it think and posture ah?

All the above pictures are from Qiyue Branding Design