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How do you rate the performance of Seabrook PR in this crisis?

They've been rehearsing this all along, and this crisis was just something they expected. Haidilao will only get better and better! As a former head of a restaurant and tavern, the most central problems in the sanitation of the restaurant industry all stem from the disposal of waste generated from processing ingredients, leftovers, leftover soup, and shabu-shabu dishwashing.

The better the business, the worse the hygiene in the back of the kitchen. It's not that this is an impossible task here, but something that can be accomplished, but is difficult to stick to. The payback cycle for restaurants is arguably the shortest of all production and processing. When you buy food in the morning and order it for sale at noon, you realize a capital turnover, and then do it again in the afternoon.

And in the case of such a fast turnover, in fact, to go to the link and factory production and processing, the same need in the "people, machines, materials, law and the environment" of these links to control, the shorter the cycle, the five elements of the more rapid changes, the more difficult to control.

Special characteristics of the catering industry environment, catering work is a multi-person service work, the work time is concentrated in the meal time to complete the high intensity. Labor intensity.

To serve many people, the more to a variety of conditions. One second is still a mild mannered person, the next second may be a unreasonable guy. All of this is very stressful work for those in the restaurant industry.

There is also the issue of cost, to solve the problem of hygiene, the biggest obstacle comes from the cost of solving. From the exposed seabed salvage video among and behind the seabed salvage issued corrective measures, can be seen, to control to solve the hygiene problem, is necessary to specialize in full-time, and with the third-party company joint remediation in order to complete. These are costs.

The store where the problem occurred, these problems were solved by the employees themselves. It looks like it's part of the job, but it's so big that it can only be accomplished by all hands on deck. In the labor-intensive, high work pressure, environmental changes in the short cycle of these concentrated factors combined together under the conditions. The consequence is that the surface problems are dealt with, unseen problems have long since been abandoned in a state of exhaustion to deal with.

The Chinese people are all about full satisfaction and love to treat themselves when they invite their guests to dinner or have a meal at home. How can you waste 20 or 30% of the food at each table? One day down, the number of these leftovers in the restaurant is very huge, the more people, the more senior restaurant this phenomenon is more serious. After eating the leftovers of hot pot, the most difficult to deal with is hot pot oil, which is also the favorite of rats. Now there has been a professional processing company to deal with these catering waste, but in smaller places, or will be secretly dumped at will, or into the acquisition of refining gutter oil ......

And the process of dealing with these catering waste, the environment has also become the most difficult to manage, the problem is most likely to fall off the chain of the place. The four major pests rats, cockroaches, flies and mosquitoes love to gather here.

How each restaurant faces these problems above can be seen in their attitude towards this industry. Under the news section of Haidilao's official website, there is a column of "Public Information", as shown in the picture.

From these pictures, you can see that Haidilao is a company that pays a lot of attention to the shortcomings of the catering industry -- health and safety hazards. At the same time, I also opened the web pages of a certain Deji, a certain Shengke and some famous restaurants in China, and checked the relevant pages, but unfortunately none of them could find the information on such pages as mentioned above.

And other columns of information of Haidilao company stopped updating in 2014, only the information under the page of "public information" is updated every month. Inside the information displayed by Haidilao there is a piece of information dated October 18, 2016: "On October 15, seven o'clock in the evening, to my company Shijiazhuang Haiyue Tiandi store dining two customers dining due to the rats suddenly scurrying out to the two dining customers brought a great fright, seriously affecting the customer's dining mood. When the store dealt with the matter at the first time, due to insufficient attention and improper methods, it neither pacified the customer's emotion nor gained the customer's understanding, but deepened the harm to the customer. This matter was reported to the company, the company attaches great importance to the immediate arrangement of the company's vice president to Shijiazhuang to deal with this matter ......".

The same problem of rat infestation was not hidden by Haidilao, but publicized directly. There are a series of other problems, if these problems have not all publicized, if these problems are in this incident turned out, the consequences can be imagined.

The purpose of publicizing it is only one. Benchmarking! Yes, the benchmarking here, not the others do well to take over to learn, but their own can not do, do not do enough of their own to wake up and improve! Such benchmarking management, dare to ask who did in today's catering industry? It is because there is such a dare to take out the ugly, and has always been such a persistent practice, only to let Haijilao have such a sincere, rapid, thorough crisis relief ability.

Many of the public relations personnel to the bottom of the sea salvage of this incident of public relations treatment, labeled as a public relations treatment of another classic case. The author believes that Haidilao has been previewing such a crisis, and this crisis is only expected.

In the face of the industry's most difficult to deal with the problem, Haidilao has done a very self-discipline, and this self-discipline is to promote him to move forward more and more important reason.

There is a hot message under the message of a certain report, which means: "These two days must carry his wife and children to go to the bottom of the sea to dine and consume once. He said it's safest to go and eat now."

I don't know how the senior department of Haidilao will look at this sentence, but they through countless times of exposure of their own problems, borrowing the problem, the enterprise up and down to raise the staff's attention to the problem, and then step by step to correct the iteration, so that their own management is getting better and better, so that the whole Haidilao restaurant chain is more and more recognized by the public, whether it's from the front hall or the back of the kitchen, from the outside or the inside, can be public I'm not sure if I'm going to be able to do that.

The real Haidilao is the Haidilao that wants you to nitpick at him, and that's what they want.

Empowering others is my gift, WeChat public number: awkward to say