Current location - Recipe Complete Network - Catering industry - 2019 White Deer Plains Folk Village temporarily closed + reasons for closure
2019 White Deer Plains Folk Village temporarily closed + reasons for closure

For the "White Deer Plains" this film and television drama, we must be familiar with, but also because of this film and television drama also fire a number of locations, including the White Deer Plains Folk Village is this, but recently heard that this place is closed, what is going on? I have organized some reasons for you!

2019 White Deer Plains Folk Village temporarily closed

Shanxi White Deer Plains Folk Village scenic area temporarily closed, invested 350 million opened only 3 years, August 9, Shaanxi Lantian County People's Government notice, White Deer Plains Folk Culture Village scenic area from now on temporary closure, upgrading and transformation. Folk village is difficult to see the traces of tourists, part of the playground is overgrown with weeds.

2019 White Deer Plains Folk Village closure reasons

January 1, 2016, Shaanxi Lantian County, White Deer Plains Folk Culture Village opened to welcome guests, the cultural village to the famous writer Chen Zhong's book "White Deer Plains" as a prototype to build, in the film and television drama driven by the opening day on the day of the reception of tourists 120,000 times, red hot.

The construction of the White Deer Plains Folk Culture Village is not only a pathfinder for transforming cultural IP into tourism industry, but also a pioneer in Xi'an, which is a town of cultural and tourism characteristics that the whole country is scrambling to build, and the White Deer Plains Folk Culture Village has been praised as a model for building a town of folk characteristics through "tourism +".

But the cultural tourism characteristics of the town really do successful or Yuanjiacun, if the city of Xi'an as the center of the circle to draw a radius of 200 kilometers of the circle can be circled at least 5 imitation of Yuanjiacun cultural tourism characteristics of the town, the characteristics of the village.

The White Deer Plain Folk Culture Village is undoubtedly aimed at the Yuanjiacun model and the "White Deer Plain" IP to build, but the Yuanjiacun model is not so easy to copy.

Just 102 kilometers away from the White Deer Plains Folk Culture Village and Xianfang has announced the closure of the business; and Yuanjiacun in the same Liquan Donghuang small town in the past lively neighborhoods are now empty, almost all the merchants have been shut down; Mawei stage invested in the Pucheng Heavy Spring Ancient Town stores than the original about one-third of the closure of the

With the White Deer Plains Film and Television City and the white deer plains - White Deer Cang is different, the White Deer Plains Folk Culture Village is not backed by Shaanxi Travel Service and Qujiang Culture and Tourism Enterprises.

Bailuyuan Folk Culture Village funded by Shaanxi Weishui Cultural Industry Investment Co., Ltd. is known as "a bunch of small bosses into a pile of sand to share the dividends of the cultural tourism," doomed to "not become the climate.

Really, just one year after the opening of the park, because of a single business model, was spit out by tourists "in addition to eating, folk village in the folklore," the evaluation has been significantly reduced; in the management of the East a hammer West a stick of investment, so that the same kind of food and beverage "competition in the same village! ", resulting in a lot of stores a large number of vacant, the management investment frequency increased significantly.

A year after opening in 2016, even the heat of the TV series "White Deer Plains" did not rub long, it was predicted by the media and the public that the imminent closure, the chaos of its management model can be seen.

How not to improve the White Deer Plains Folk Culture Village in the last part of the profit before not drained, by virtue of Xi'an's tourism boom in the past two years, hard to hold out in 2018, the customer flow is sparse, but the scene is still strong, but also by the media to send the "Xi'an's worst scenic spot" reputation.

As an important cultural tourism project on the White Deer Plain, Lantian County is also trying to find ways to help the White Deer Plain Folk Culture Village rise.

By the end of 2016, Lantian County without approval, "turn a blind eye, turn a blind eye" to help the White Deer Plains Folk Culture Village project project, without authorization in the name of tourism development, construction of ancient towns and sightseeing agriculture to occupy land illegally, was named by the Shaanxi provincial government to talk about.

In the major investment meeting, Lantian County also efforts to peddle White Deer Plains Folk Culture Village (Phase III) project, hoping to have a business to take over, shelling out 70 million yuan to regroup.

Only, has been the major media, research institutions as a typical, study the reasons for the decline of the White Deer Plains Folk Culture Village, has long been infamous.

Finally, after three years after the deadline, simmering Lantian County and the majority of merchants exhausted White Deer Plains Folk Culture Village, by the White Deer Plains Management Committee decently declared to enter the "ICU", to see if there can be a miraculous hand back to the art of saving its life.

For the closure of the White Deer Plains Folk Village, I am y sorry, if the development of the established plan, it must be a very good attraction, but the commercial atmosphere is too thick, and finally turned into this, very sorry ah!