? Can it really be so easy to succeed? The following is shared by me with you, I hope you like it! Welcome to read

1 those entrepreneurial typical

Is it not good? Just pick a few of those college entrepreneurial archetypes that the media digs up.

1 Liaoning: "Couple of burritos". College students give up their jobs in state-owned enterprises to go back to their alma mater to sell baklava. Wang Hongwei is Shenyang Chemical University Chemical Engineering College of the class of 2007 students. Before opening, Wang first to Anhui to learn to do baklava, a week into the apprenticeship. After examining Shenyang Hunnan and Shenbei University City, Wang finally decided to start a business in his alma mater. A month before opening, he posted on the Internet, the post was sent out, get the response of schoolmates. These are the preparations before starting the business.

In September October 2014, Wang's bakery opened. 20,000 yuan start-up capital, of which "the car is more expensive, 3,800 yuan, pancake barrel spent more than 900". At first he gave away free biscuits as a marketing promotion. I expect that "after the official business can have two or three hundred dollars a day income".

2 Beijing: "West young master meat sandwich". College students to give up high-paying IT jobs to sell meat buns. April 2014, Meng Bing, Luo Gaojing and Song Xin and other four graduates of Xi'an Jiaotong University, resigned from the BAT Baidu, Ali and Tencent jobs in Beijing Wudaokou Tsinghua Science Park next to the opening of the "West Young Masters" meat bun store, priced at 7 yuan a. The store is located in the heart of the city of Beijing, and is located in the center of the city of Beijing. Customers from BAT, NetEase, Sohu and other companies enjoy a meat sandwich free of charge. Entrepreneurs are good at Internet marketing, a "Why I quit my job to sell meat buns" in the WeChat circle of friends went viral. It is claimed that the daily water flow is over ten thousand once it opens.

3 Henan: "pig's feet". College students return home to sell pig's feet. Li Peiyu graduated from Xi'an Engineering University on July 1, 2013, graduated from the art design program; July 12 on the north section of Taishan Road, Luohe City, opened their own brisket store. Li Xue art, fashion, beautiful, beautiful women selling pig's feet, more selling points; October 9, on Jiangsu TV "very good". Baidu encyclopedia has her entry. 2014 April-May and to "Xishi the beauty of the entrepreneurial way" as the title again spread, illustrated, living color. There are several Xi Shi like her who sell food and start their own business.

Interested readers may wish to look for college students selling pork, selling buns, selling hot and sour noodles and selling cake. It seems to give the impression that it is easy to sell something that is easy to be successful. The first thing you need to do is to get your hands on a new one, and you'll be able to do that.

However, why these college students entrepreneurship typical engaged in almost a clear food industry: biscuits, meat buns, pig's feet, pork and buns ...... are free competition industry, low-end industry, service industry, there is no threshold, the core product does not require a college degree. Of course, the university degree is still useful, selling biscuits according to which you can climb up the schoolboy relationship it.

2 Starting a business with a policy support Oh

Is it not good? *** Support for college students to start their own business.

In 2011, the "State Council on further improving the employment of graduates of ordinary colleges and universities," said: 1 holding the "employment and unemployment registration card" with "self-employment tax policy" or attached to the "independent entrepreneurship of college graduates" card. College graduates engaged in self-employment within the graduation year, within three years, according to the limit of 8,000 yuan per household per year, in order to deduct the actual business tax, urban maintenance and construction tax, education surcharge and personal tax payable in that year.2 Qualified graduates of colleges and universities to start their own businesses can apply for micro-guaranteed loans in accordance with the provisions of the place where they start their businesses; engaged in micro-profit projects, they can enjoy the financial subsidy support of the loan amount of up to 100,000 yuan.3 The localized system can provide graduates with the necessary financial support to start their own businesses. The interest rate subsidy support.3 The construction of a number of college student entrepreneurship incubation bases according to local conditions, and give relevant policy support.

Interested readers may wish to look for local *** supporting measures to encourage the employment of college students. For example, the "Nanjing Zijin Science and Technology Talent Entrepreneurship Special Community Regulations" October 1, 2014 onwards, the college students in Ningbo entrepreneurship to give a number of preferential policies: college students entrepreneurial projects into the special community incubators or gas pedals, *** to give the following support: free of charge within three years to provide no more than thirty square meters of entrepreneurial space; *** to give the following support: free of charge within three years to provide no more than thirty square meters of entrepreneurial space. The company's business registration is exempted from registration, management and licensing administrative fees for three years.

However, if college students have a greater ability to survive and a higher success rate, *** is it necessary to introduce a variety of preferential policies to encourage? In addition to tax cuts, but also to guarantee small loans, loan subsidies and business incubator base in a few years rent-free, this subsidy is also too attentive, right? It is still not to make the employment target up in the short term. Subsidies do not help to incentivize the market for endogenous, long-term entrepreneurship.

3 The environment is not conducive to entrepreneurship

In any case, it is unwise to start a business because of a bad job, because of the typical entrepreneurship advocated by the media, or because of the *** subsidies, and it is a probability that you will lose money and lose your business. The only way to do this is to measure the risks involved, to do enough market research, and to have a higher probability of making a profit on the project at hand.

First and foremost, we can't ignore the risks of the market and policy environment for entrepreneurship. Specifically, it is roughly as follows.

First, in November 2008, the launch of the "four trillion", the end of 2012 relative to the end of 2008, the stock of broad money M2 more than doubled, 2009 and 2010, the money is good ah, hi to no. But *** always serious consequences. However, *** always aftermath serious, 2011 to date, money is not good, China's real economy, almost all industries are facing excess capacity and high inventory pressure, the return on investment all the way down. College students entrepreneurship into these industries, is to exacerbate excess capacity and high inventory, very unwise. This article makes the choice of entrepreneurship for college students very narrow.

Secondly, although *** there are all kinds of subsidies to encourage college students to start their own businesses, the State Council is also in a big way to decentralization, but the kid is more difficult than the king of hell, the county official is not as good as the current management, college students, once they start their own businesses, dealing with the most is a variety of section chiefs, will find that the other hand there are stacks of policies and regulations, and do not wait for each other comfortably, there is always a good one for you. When you have already put the parents of the coffin book bet, investment in the water, you will be in and out are not. Before starting a business, if you are not sure enough to get this piece done, start a business to think twice.

Third, college students really start a business, there is a social security problem, single this are enough to put the enterprise pressure. Shanghai's five insurance and a total rate/tax rate of 59.5%, of which the enterprise and employee tax rate of 42% and 17.5%, respectively. If you are a college student starting a business, it's not a problem to do it alone, it's not a problem to do it with your family, it's not a problem to do it with your classmates as in the case of "West Young Master" Meat Buns. There is no point in agreeing with the employee not to pay or to underpay, as the employee will be able to sue the Social Security Administration.

4Sell biscuits or open a Taobao store?

So, the most stupid business is that you take the parents of the coffin capital bet, the result is just to the school to improve the employment rate of fresh graduates, to *** create a few jobs and pay all kinds of taxes and social security tax, to all kinds of section chiefs to make extra money, and then long as three or two years, short as a few months on the loss of the reverse force, don't be such a fool.

Pouring so much cold water, examining the possible options for college students to start their own business is still a roundabout way. After all, as long as you can make money, those costs and risks can be covered and it doesn't matter.

Almost all the physical industry can not go: 1 "almost all" means that there are exceptions, and now the fire of a mess of mobile Internet entrepreneurship, you have a good idea to engage in an APP, to attract venture capital, naturally, but it is a small probability of events. 2 In addition, the service industry may be a little bit of a mess. Specifically, there are two main categories, one is the sale of baked goods and other food catering industry, the other is to open Taobao store.

The advantage of these two categories is the low cost of entry, Taobao also helps to avoid the exploitation of the various section chiefs. But the other side of the advantage is the disadvantage: since there is no threshold, that is, anyone can do, college students this diploma is not much use ah? Doing baklava and do meat sandwich, to a week or even a few months to learn to become a college student, may not be compared to very early with their parents to do this line of elementary school graduates. Taobao store, one is compared to the Tmall store is increasingly marginalized, and the second is that if you can not like microblogging celebrities or publicists to attract fan traffic, or can not spend money to buy traffic, the operation of the dismal is almost certain.

According to reports, Taobao is currently 80% of merchants do not make money, every day there are thousands of merchants closed. College students start Taobao store, now also counted in the employment, the school and *** everyone is happy, but the vast majority of them are not fall to Ali and Ma Yun's wealth to increase a zero, in addition to the real money is the landlord and courier. If in addition to full of enthusiasm in addition to what resources are not, that in the 80% / 20% of the intersection is almost the life of cannon fodder.

In the end, a truly reliable starting point for entrepreneurship should be: you have resources or capabilities with high market value in your hands, or at least low substitutability in the short term, or you have been immersed in an industry for many years, and have mastered the supply chain and customer channels and other resources. For college students, the latter need time to accumulate, unrealistic; the former only a rare genius elite have. Otherwise, the so-called college students entrepreneurship, either just barely porridge, or erosion of the parents of the coffin, in addition to nothing.

In September 2014, Shanghai Jinshan District investigated the status of young entrepreneurs in the district. The so-called young entrepreneurs, "is born after 1970, in the non-public economic enterprises, entrepreneurship, with a certain degree of ownership of assets and the right to operate Jinshan native or foreign entrepreneurs." In other words, people who are successful entrepreneurs. The survey found that the total ****97 young entrepreneurs, inherited the father's industry 90 people, accounting for 92.8%. However, inheritance of the father's industry can be called entrepreneurship, aptly should be called succession, right?

It's not bad to package succession as entrepreneurship, and it seems that "the capital outside the ability is equal to zero", but don't be fooled.