Activity name: " Coffee Meets Milk Tea" Mask Theme Party

Theme: Coffee Meets Milk Tea

Date: April 23rd, xx

Venue: Dudu Ballroom

Purpose and significance of the event: to enrich the cultural life of the campus, to show the elegance of college students, and to improve the influence of the association

Activities:

The first part of the event (about one hour)

1. The host will give a brief speech, and the dance will begin formally;

2.

2. The opening of the group performance of the Music Association to create a social dance atmosphere;

3. Invited by the members of the Music Association to drive other people into the dance floor, we are free to dance waltz, cha-cha-cha and so on (5~6 dance music);

4. Street dance performance to create a disco atmosphere;

5. The performer to drive other people into the dance floor, we are free to dance (3~4 dance music).

The second part (about 1 hour)

Rotate between ballroom dancing and disco music (1~2 pieces of dance music each), and interspersed with classic program performances.

The third part (about 1 hour)

1. Select students by drawing lots (numbers) to play games (voluntary). The games include learning dance steps on the spot, dancing to the wrong music, etc.

2. The public selects the best dancer, the most in costume, the most energetic and other awards, and presents the awards;

3. Boys and girls give each other small gifts according to the same number;

4. You can take off your masks and continue to be wild, and we all dance the bunny dance together.

Requirements

1. Clothing: It is recommended to dress up uniquely and individually in order to win the final prize of the ball, and you can bring clothes to the site to change. Attendees will receive a free mask or other decoration with a matching number.

2. Gifts: It is recommended to bring your own New Year's gifts (not required), such as greeting cards and bookmarks. Give them to old friends or new friends in the final session of the ball. Set up small gifts for sale at the ball publicity office and the entrance (you can find sponsors to provide).

3. Food: Boys can get a cup of coffee for free, girls can get a cup of milk tea for free, if you need to buy another drink from the service staff. The snacks and fruits are limited.

Preliminary preparations:

1. Sponsorship matters

2. Publicity banners, flyers, posters and the production and posting of

3. Preparation for the event program, games

Activities: 1. Band or dance opening

2.

3. Game: the audience and the members of the group pk

4. Dance session

After the work:

1. strong> Promotional banners, flyers, posters, etc.: 300RMB

Stage setup: 150RMB

Masks, atmosphere supplies: 200RMB

Prizes: 50RMB

Food, water, etc.: 200RMB

Other unforeseen expenses: 100RMB

Total: 1000RMB

polestar music club planning group

xx.4.14

I. Market Background

Drinking coffee is a kind of popularity, and at the same time drinking coffee has become a culture, a mood and a way of life. With the popularity of coffee culture, the campus has also become an important place for coffee culture. Coffee shop is becoming an important place for people to communicate with others and enjoy themselves, and its value lies in its ability to provide consumers with high-level spiritual enjoyment. Coffee is not just a kind of drink, but a kind of atmosphere culture and life pursuit. The development of economy and society is inevitably mapped to the campus, coffee culture consumption in the campus market has great potential.

II. Market conditions

At present, there are many coffee shops around the distribution of colleges and universities, have aimed at the college market. However, at present, this market in our school is still blank, the pressure of competition is small. Operating a coffee house positioned in the college market, how to win in the fierce competition, you need to comprehensively consider a variety of favorable and unfavorable factors, to play to their strengths, to create differentiated value for customers, in order to cut a piece of their own cake in the campus market. Colleges and universities are extremely densely populated places, and at the same time, the overall knowledge and cultural quality is relatively high, accepting more Western ideas and lifestyles, easy to accept new things. They have a strong desire to pursue a higher quality of life, and some groups have a higher level of consumption and more disposable income to buy non-essential goods. A coffee shop on campus, on the one hand, can enrich the lives of teachers and students, on the other hand, for the operator, the potential is huge, promising.

III. In terms of style

Coffee house for the warm and romantic style, to provide customers with quality service, to give customers the best enjoyment. Coffee house for the consumer groups are mainly students and staff of the school, but also for the residents of Yonggang Village, as well as parents of students and visitors. Coffee house food is initially located in the medium price level, because the consumer groups are mainly students, consumer awareness is not strong, so we will consider the price of a more comprehensive, more popular price of drinks; there is a certain amount of sales, and gradually raise the tone of the coffee house to the medium-high level, increase the consumption of high-profile products, while ensuring that the price of the balance of the premise does not reduce the tone of the coffee house We will try our best to satisfy the needs of various levels of consumption without lowering the style of the coffee house. Coffee house will be divided into a part of the setting of the couple card seat area, where to provide some of the more romantic facilities and environment, but in this part of the area to carry out the minimum consumption or choose the set meal settings to ensure that the cost recovery.

Four. Product analysis

1. The product system is of course coffee-based, there can be a small number of other beverages and even food, some drinks can be brewed with coffee, on the one hand, to meet the needs of consumers multi-level and multi-faceted, and on the other hand, can also be a better way to retain these customers. Coffee products of various varieties of prices vary greatly, can be mainly low-grade, a small number of high-grade coffee as a supplement, catering to the requirements of customers at all levels of consumption.

2. Price system: should be slightly lower than off-campus coffee, because an important consumer group is students, limited economic income. The overall price system is mainly low to medium grade, supplemented by high-grade prices, on the one hand, can enhance the image, on the other hand, can meet the demand for this consumer. ◎ Flow pricing: some mass consumption of coffee varieties can take the way of flow pricing, for example, every week there are several kinds of coffee with preferential discounts, which can attract a lot of people. ◎ Gift: For example, a series of promotional activities can be carried out for the couples market, with favorable prices and small gifts.

V. Publicity strategy

1. With the school community to reach a cooperative ` relationship, can greatly increase the visibility and future publicity work.

As an important organization in colleges and universities, clubs have a huge impact on every college student. It is also an excellent marketing channel. You can establish a friendly relationship with the club, and take measures to encourage the club group consumption. For example, the cafe has a special area can be provided to the club, the club informal activities can use the cafe premises. 2. Flyers and posters: a certain number of flyers can be issued in places with large flows of people (such as the entrance to the cafeteria, the entrance to the library), but also in the dormitory building downstairs to put a certain number of flyers, can be in the community and the living area to post a certain number of beautifully produced posters.

3. Activity dissemination: you can organize some specific activities (such as salon, dance, English corner, etc.) to attract popularity, to achieve the effect of dissemination.

4 microblogging and radio advertising: using microblogging, which is used more by students, you can publicize it by sending brother.

5. Networking promotion: Given that colleges and universities are quite intensive places to go people can use word of mouth to spread the coffee consumers, for example, you can recruit more shift flow of part-time student waiters, through the radius of each person's interactions with the promotion of networking.

6. Official communication: do a good job of the coffee shop's official microblogging as well as WeChat, publicity on the network.

VI. Financial plan

1. The implementation of strict financial management to achieve profit and loss control by means of "daily statement" and "monthly statement" on the subject of audit.

2. Daily income should be counted in a timely manner, and all order menus and receipts must be kept in duplicate for reconciliation and accounting purposes.

3. All items in the store are fixed assets of the store, and shall not be destroyed or taken away at will

4. If after the monthly settlement, the income is higher than the plan, the salary will be adjusted moderately to mobilize everyone's enthusiasm for the work, such as found in the work of the store's property destruction without reason, will be deducted from the salary or bonus of the responsible person.

5. For the accounts, we must do day-to-day accounts, monthly accounts, quarterly accounts, quarterly accounts, year-end accounts, so that the store's profit and loss in the accounts at a glance, to avoid the blindness of the management work.

6. Financial management objectives: the pursuit of profit maximization, maximize investment objectives, to meet the interests of internal parties.

7, break-even analysis of the opening of the cafe, gross sales should be close to or slightly higher than the industry average. In the understanding of the average gross profit level of other cafes, estimated to the cafe's variable costs and fixed costs, you can calculate the break-even point, and determine the turnover required to achieve break-even. The sales margin and return on investment of the café can be roughly calculated to determine the payback period. "It's not just about profit, it's about service and asking questions." As a practitioner, I hope that this cafe has become the ideal and faith in quality service and healthy development of the industry, we believe that only in a fair, rational business ideas, unremittingly adhere to the result is a win-win situation that we all hope, thus promoting the formation and development of the Western restaurant in general.

VII. Business philosophy

Consumer groups of high cultural quality and taste of life, never let their own cafe outdated, should always maintain an elegant style, keep up with the trend and consumer groups of consumption habits and real needs; their own cafe is for college students and teachers to provide coffee, to have this sense - - always in tune with campus life. -Always in tune with campus life.

Theme: I'm a bachelor, I'm happy

Slogan: To hell with the bachelor's day

Purpose of the activity: to increase the turnover of the cafe, to enhance the visibility of the cafe

Location: the hall

Time of the activity: November 11, XX

Background: November 11, XX is a hundred-year bachelor's day, which is the first time to be celebrated in the world, and is a great opportunity for the students and teachers to have a good time. Is the once-in-a-century bachelor's day, so this year's bachelor's day is also extra attention, more and more bachelors in the community, want to but the bachelor's state of life, because the cafe launched the bachelor's day activities to meet the needs of bachelors, to avoid the next bachelor's day of bachelors.

Activities:

1, the night of the event, two men and women pass, free one. Minimum spending needs to be 150 yuan. Time in the day 7:00 to 23:00

2, with the receipt of the bill, to participate in the carousel, (prizes designed with roses, dolls, beautiful small gifts)

Activity publicity:

1, the first floor entrance to the large-scale posters, the store k display 3, elevator posters 4;

2, the planning department of the marketing unit x display 13, different specifications posters 3

Publicity content: (SMS, display racks, web)

Let the Hanukkah to hell, two men and women line, one free.

Act fast and say goodbye to your singleness at Cafe So-and-So!

11.11 bachelor's day, to the single you find another "half" of the opportunity!

A Market Environment Analysis

(A) External Environment

1, with the development of the economy, people's purchasing power, the consumer structure is also changing, from food, clothing, housing and transportation into food, drink and entertainment, the tertiary industry ushered in the era of great development.

2, the state has increased the policy of small and micro-enterprises, economic support, and vigorously support individual entrepreneurs. Especially increase the support for college students to start their own business.

3, with the United States, South Korea, Japan and the incoming drama, foreign imports are favored by today's consumers, people's consumer attitudes, values quietly change. Enjoy the petty life has become the goal of today's young people.

4, the popularity of Internet technology, resulting in young people now do nothing without the Internet, online shopping, takeout has become a major trend in today's consumption.

(B) industry environment

1, coffee and cocoa tea is known as the world's three major beverages, coffee is the first of the three major beverages. And coffee is in addition to oil outside the world's second largest trade coffee trade, annual retail sales of more than 70 billion U.S. dollars. At present, the global annual sales of coffee about 10 million tons or so, there are more than seventy countries around the world to produce coffee, the annual output of one million, the domestic coffee market to the annual growth rate of 15% -30, while the world's coffee consumption annual growth rate of only 2%. That coffee ha that also in our country still belongs to a rising stage, the market is still in an unsaturated state.

2, although the market has leading enterprises, such as Nestle, Sea Island, Yunnan small grain coffee, and many overseas enterprises to enter, such as Starbucks, many well-known Korean coffee companies, etc., but the market development has not yet been shaped, the enterprise and the enterprise can not be said to be fully competitors, for example, Starbucks and Nestle due to its positioning is different, the target customer base is not the same, the competitors between the relevance of the interest It is not very big. Therefore, the coffee industry is still a low barrier to entry, and the industry is still very profitable.

3, the coffee market development is diversified, according to its development trend, in order to win in the coffee industry, there must be creative development, such as the elegant environment of the coffee shop, the development of coffee minibus, coffee and takeaway combined.

4, as a substitute for coffee milk tea, because of its entrance mellow, taste changeable, the price is slightly cheaper than coffee, so in our country by consumers love. And many milk tea stores do coffee as a brand product chain for development.

5, with the rapid development of the coffee industry, coffee bean suppliers are also springing up, to the coffee shop to select raw materials to provide a multi-channel choice.

(C) Competitors

High-end petty cafes: 40 yuan to 80 yuan

Fast food cafes: 10 yuan to 40 yuan

Milk tea store: 4 yuan to 15 yuan

Coffee minibus: 10 yuan to 30 yuan

The main competitors of the takeaway coffee shop are positioned in the milk tea store and the coffee minibus, which does not have the beautiful environment of the high-end petty cafes, and does not have the beautiful environment of the coffee shop and the coffee minibus. Café's beautiful environment, no fast-food cafes rest stores and spread all over the entity chain stores, its competitors should be positioned in the milk tea store and coffee minibus, with its low prices and fast and convenient features and competitors.

Second, the target market positioning and analysis

Positioning: Southwest Minzu University, Tongwai two school students

Analysis: 1, with the Korean wave of the attack, young people, especially college students, junior high and high school students on the Korean model of the pursuit of passionate, and the coffee as an add-on to the Korean wave is also more and more acceptable to them and loved.

2, coffee has the effect of refreshing, students in the study of refreshing the gods. According to its role can be specifically launched a bitter coffee, to meet consumer needs

3, for its characteristics, hot coffee is more people love, especially in the cold winter. So the coffee takeaway must ensure that the coffee is delivered within ten minutes to ensure its freshness.

4. In the market of Southwest Minzu University and Tangwai, there are very few coffee shops, and students mostly meet their coffee needs by purchasing bagged coffee and milk tea stores, so this market segment is vast.

Third, the brand design

Brand name: Coffee no store

Brand slogan: Brave love

Brand logo:

Brand name interpretation: Coffee no store from the other hand to explain this form of coffee takeaway, but also because of the inherent thinking of the coffee shop is the Chinese people, suddenly There is a store name called coffee no store, seems lively and interesting, attracting the interest of consumers. The playful words are used to cater to the character of the target consumers, the avant-garde and fashionable students. And the store name is simple and catchy, in line with the requirements of brand naming.

Interpretation of the brand slogan: brave love. Is based on the psychology of the target consumers and the development of the slogan, encouraging students to be brave to learn to love people to love themselves. In line with the pursuit of consumer reality. Rich in emotion, targeted and adaptable.

Brand Logo Interpretation: the logo is basically a simple and generous circle and a supportive rectangle. The circle represents all-encompassing love, surround yourself with love and be brave to be yourself. Choose to use the circle to contain the words COFFEE instead of using the coffee cup more to show the theme of coffee, from the side door to highlight, we are part of the coffee takeaway industry, takeaway coffee cups are from the top to the bottom of the two circles, which happens to be the graphic in the figure. COFFEE up and down the two graphics, simple and generous, giving a sense of vitality, youthful passion. Supportive rectangle written inside the coffee no store, indicating that although we do not have a store, but there are real products and consumers together, so we can still meet consumers when they need, like the warmth of winter, has been giving supportive company. And in the Chinese text below with Korean, to meet the consumer's pursuit of the Korean wave of the tide needs to enhance the image of the brand. Brand logo full logo in coffee color, dark coffee color to form the main color, light coffee color to match the focus of the use of the two colors reflect each other, together to highlight the theme, giving people a strong coffee taste, gentle around the heart.

Fourth, product design

The product chain should be to capture the consumer psychology of the target market, the main role of the coffee - refreshing the brain to eliminate fatigue.

(a) types of coffee

Latte-Latte, the main role: to relieve fatigue, wake up and refreshment. Rich in protein. Taste: heavy milk flavor in comparison.

Cappuccino - Caoouccino, the main role: appetizing and refreshing, no side effects. Taste: get coffee. Cappuccino drink down the first mouth will have a bitter with acid, it's foam like young people frivolous life, the bubble went out a little bitter, dreams and the reality of life, the last sadness and joy after the mellow fragrance of life and intoxicated people.

Italian concentrated-Espresso, role: to promote metabolism, eliminate fatigue, decongest, anti-ultraviolet damage, rich in vitamin B, free fatty acids, tannins. And because of the rich, there will be side effects, easy to cause cardiac hyperactivity, but this content of the human body function is able to accept, is a healthy, but does not recommend that eighteen years of age under the citation. So, for health reasons, limit one cup per person per day, and provide no more than five cups of coffee in total.

By considering all the types of coffee, four types of coffee were selected based on the consumption of the target market. Two are more aromatic in flavor and two are more intense. Although not many types, but in line with the consumption situation. And the coffee is to have strict requirements, coffee production to be boiled and boiled, and milk tea store on the production of coffee is completely different, on the basis of affordable to do a real good value for money. Make less money, sell more coffee.