In the current business environment, membership operation has become an important issue that merchants cannot avoid. As a key element in the membership marketing chain, points have a significant impact on increasing member activity and loyalty. The following is a detailed explanation of the points marketing strategy in the Mall4j mall system, which will help you master the essence of points operation.

1. Define the value of points and set up a reasonable points system: The design of an ideal points system for members can help them develop through positive incentives, thus guiding them to participate more actively in marketing activities and increase the frequency of consumption. Therefore, it is crucial to build a membership point system that is both interesting and useful. In order to achieve this, merchants need to make comprehensive calculations based on factors such as unit price and consumption frequency, and clearly set the ratio between member consumption and points acquisition. Similarly, the setting of reward points also needs to undergo such comprehensive consideration.

2. Diversified marketing play, give full play to the value of points: Users get points by registering and consuming, and the points can be exchanged for a variety of benefits to stimulate users to place orders. By setting up member area tasks, such as registration, check-in, consumption, etc. to obtain points, improve the mall open rate and member activity. The implementation of points digestion mechanism, such as free redemption or offset amount, to enhance user participation.

Merchants need to fully understand their members according to their own situation, and do enough details and attentiveness to points marketing, so that they can really play the value of the points for the merchant's membership operation help, and further enhance the value of the membership. If you want to know more about the content of the mall points marketing, welcome to contact Mall4j~