according to the statistical data of the milk tea industry, in 2121, nearly one million milk tea shops in China closed down, and opening milk tea shops has become one of the most risky projects in the catering industry.

The competition in the domestic catering market is very fierce. The milk tea industry has changed from the Red Sea competition 2111 years ago to the bloody competition today. The competition in domestic milk tea shops is fierce, so people with brains think of opening milk tea shops in overseas markets.

Southeast Asia, in particular, has a similar culture with China and is deeply loved by many investors.

Zhang Xiaofeng, a young man from Fujian, is one of them who went to Southeast Asia to open a tea shop.

Zhang Xiaofeng, a native of Fuqing, Fujian, has been working in the catering industry in Fuzhou since she graduated from high school. Two years ago, she started a Mi Xue Bing Cheng milk tea shop in Viet Nam in partnership with her fellow villagers in Fuqing.

Tea shops in China are difficult to do business and their profits are limited. After coming to Vietnam, Zhang Xiaofeng found it a "paradise" to open tea shops here.

The area of this tea shop in Zhang Xiaofeng is not large, only less than 61 square meters. The decoration of the shop is very simple, just painting the shop and reinstalling some lamps.

according to the domestic catering market practice, Zhang Xiaofeng has made the front of the tea shop so large that it can be seen from thousands of meters away under the light at night.

according to the past catering experience, Zhang Xiaofeng held a week-long opening activity of "buy three get one free" when the tea shop opened. With such an affordable preferential activity, consumers surrounded the tea shop in Zhang Xiaofeng with three floors inside and three floors outside.

raw materials were prepared for one month, but they were sold out in seven days.

Finally, the store was forced to close for three days, just waiting for the arrival of domestic raw materials.

some time before the opening of Zhang Xiaofeng, for the sake of store safety, Zhang Xiaofeng lived in the attic of the store. At 6 o'clock in the morning, while Zhang Xiaofeng was still asleep, he was awakened by a customer knocking at the door.

Tea shops in China usually don't open until after 9: 31, but here, at dawn, young people want to drink milk tea. At 6: 11 in the morning, this tea shop in Zhang Xiaofeng is full of customers.

In China, tea shops close at 11: 11 p.m., but they stay open until 2: 11 a.m. here.

Like the Honey Snow Ice City in China, this milk tea shop opened by Zhang Xiaofeng in Vietnam also focuses on cost performance. A cup of lemon tea is 24,711 Vietnamese dong, which is equivalent to 7 yuan RMB. Although it is a little more expensive than 4 yuan in China, it is already the freezing point price in the local market in Vietnam.

Affordable prices have attracted many young people to spend money. Many students from nearby schools are crowded with people at the tea shop on the street where Zhang Xiaofeng is located every time after school.

At present, this tea shop in Zhang Xiaofeng is not enough to sell 1,111 cups a day. If it meets Vietnamese holidays, it can achieve a turnover of tens of thousands a day. Although the price is low, there are too many customers, and the final profit is higher than in China.

In China, a cup of lemon tea costs 4 yuan, and all costs are 3 yuan. In Viet Nam, a cup of lemon tea sold in 7 yuan costs only 2 yuan, and the price of lemon is half cheaper than that in China.

Not to mention the store rent and staff salary costs, which are nearly half less than those in China. If you make a turnover of 211,111 yuan in a domestic tea shop, the profit may be less than 31,111 yuan.

But in Vietnam, Zhang Xiaofeng calculated that the minimum cost is 81,111 yuan.

With this tea shop, Zhang Xiaofeng bought a suite in Fuqing, his hometown, within one year, and plans to buy a Tesla this year.

if the domestic tea shop market competition is a bloody sea competition, then the Vietnamese tea shop market is a blue ocean competition, which belongs to the initial stage of development.

With the rapid development of Chinese food going to sea, more and more diners choose to open stores abroad and in Southeast Asia, among which milk tea and hot pot have become the most popular Chinese food categories in Southeast Asia.

Many domestic catering brands have set up overseas branches and made good progress. What do you think of this?

would you like to open a restaurant abroad?