Sending out flyers, discount promotions, friend circle collects likes to lead coupons and so on, these are the cake room common marketing means, but they are really useful? Will consumers buy them? In fact, there are a lot of businessmen like marketing means is precisely the consumer is very disgusting, such as mandatory forwarding collection of praise, etc., the bakery house interviewed many users, summed up the following kinds of, to see if you have not made such a mistake it.
Consumers hate the most several marketing means, you hit the trick?
The first: forced to forward the circle of friends, asked to collect praise
Netizen @ honey xiao xi said: forced to ask to forward the circle of friends to collect praise in the form of really disgusting, just to get a coupon of a few tens of dollars, just to find a lot of friends to help me praise, friends will be how to look at me? And this kind of activity is too much, right? I'm not sure what I'm talking about, but I've seen a lot of them, and I'm not sure what I'm talking about!
Suggestion: If your marketing activities are really attractive and interesting, then consumers will naturally take the initiative to forward, hoping to get this rare opportunity. And this kind of mandatory way not only can not work, but will make consumers resentful refusal. Therefore, the partners try to make the campaign ideas fun and interesting is the focus oh.
The second kind: only publicity gimmicks, dishonesty and dishonor
Netizen @ Lily's cat said: I'm a French cake room customers, just opened when they said good shopping full of 200 yuan to send 50 yuan coupons, I bought more than 200 yuan that day. But after a while when I went to buy something with the coupon, the store refused to redeem it on the grounds that the activity had expired. I will never buy anything from them again, isn't this a scam?
My suggestion: attract fans to gather popularity is not easy, if you have gathered a lot of popularity, then fulfill the promise to everyone, free tastings, drawings synchronized with the follow-up, do not deceive the fans, or else later on the marketing activities we do not believe you. So honesty is fundamental, whether you are a big business or a small bakery, there is no honesty is not going to get the long-term development.
Consumers hate several marketing tactics, you hit?
Third: marketing for all
90 consumers hate the marketing means for all ages and all people, they want a product that is specifically for their own independent characteristics of this small group, hate the commodities for straightforward labeling, such as "This is the Shenzhen 28-year-old literary female youth exclusive flip sugar cookies ".