Planning scheme of new store opening activities

Planning scheme of new store opening activities will inevitably encounter many bumps in the workplace. Life in the workplace is never easy, and you can't be clever in the workplace. It is a great success not to be trapped in the workplace. The following planning scheme of new store opening activities is very important.

1

Background analysis:

Advantages:

1. The hotel is located on Sansu Avenue in Meishan City, in front of the railway station and then to the city center. The transportation is convenient, and there are many middle and high-grade residential quarters around;

2. There are few hotels around and the competition is strong;

3. This hotel belongs to a newly renovated business hotel, with outstanding decoration style and complete supporting facilities. Its business projects are at the forefront of consumption in Meishan City, with great development potential.

Disadvantages:

1. There are not many high-income people around and their popularity is insufficient;

2. The popularity is not high, and the target group does not know enough about the hotel;

3. The hotel's core competitiveness is not clear and its characteristics are not prominent.

Marketing purpose:

Establish the hotel's popularity, enhance its popularity, establish a relatively stable consumer group, and steadily increase its income. Based on the local, create a local first-class hotel image.

Target groups:

Local high-income people, night tourists who are looking for fresh excitement, enterprises, institutions, government organizations, major travel agencies and foreign visitors.

Project analysis:

As a special commodity, the hotel is different from the marketing of other commodities. The key is how to correctly create consumer demand. Nowadays, the hotel industry in China is becoming increasingly prosperous and the competition is fierce. But there are only a few varieties. Economy, luxury and business. Economical price war, luxury type pays attention to service and luxury, and business type pays attention to supporting perfection. Pay little attention to taste. Our hotel can make up for the lack of taste at this time. Paying attention to taste will be the core competitiveness of our hotel.

hotel concept.

a variety of romantic environment choices.

membership management protects consumers' privacy to a great extent

convenient transportation environment, obvious geographical advantages

flexible room selection method.

Challenge the tradition and cater to the psychological needs of modern people.

Specific marketing strategies:

1. Release the opening information and specific activities to the target consumer groups in advance;

2. Advocate the membership system and increase the number of members;

3. the marketing staff sells directly to customers by telephone or door-to-door. Cooperate with professional companies to sell. Sign consumption agreements for

key units. Follow-up activities and after-sales visits at any time, and all departments should establish and improve the customer file system and summarize the work in time. In order to cooperate with the smooth progress of this marketing activity, the leaders of all departments and marketing personnel need to conduct telemarketing, contract sales and other sales-related work at the same time, so as to achieve full-time marketing, and the teams should cooperate with each other to fight this battle with all their strength.

4. Publicity:

1. Pre-heating of activities [publicity of news, soft articles and advertisements, distribution of DM and POP in place].

2. Selection of newspaper media.

3. Selection of TV media.

4. Selection of network media.

5. Selection of outdoor media.

6. Selection of radio stations.

7. DM issuance [focusing on taxi drivers and car owners, and issuing a letter of commitment for opening concessions].

8. Publicity outside the store [hydrogen balloons, lanterns, banners, POP, etc. for opening]. Set off the opening atmosphere].

9. During the opening ceremony, the top five customers have more surprises every day.

11. There is also a lucky draw every day.

5. promotional gifts:

1. Lighters.

2. Sculpture (small relief, with collection and ornamental value).

3. Flowers.

4. Crystal products (small handicrafts).

5. Discount card or free experience card.

Specific implementation plan: (omitted)

Expense budget: (omitted)

Expected effect of this marketing:

1. Enhance the visibility of the hotel.

2. Make it known to half the local people.

3. The drivers and masters all know our hotel.

4. and the target group come to this route. Will choose this hotel when spending.

5. Develop and increase the regular members of our hotel.

6. Let local enterprises and business leaders know about this hotel. We will choose this hotel when there is demand.

7. Improve customer satisfaction, reputation and loyalty. Make it an old customer and member of the hotel.

8. Promote the sales and popularity of affiliated industries through the promotion and sales of the main products (rooms).

this plan is mainly designed for opening marketing, and the marketing strategy is only a small framework. In market analysis, I believe that investment companies have answers. Looking forward to teaching and communicating. Planning scheme of new store opening activities 2

1. Purpose of the activities

1. Gathering popularity and attracting pedestrians to wait and see through the opening activities, forming word-of-mouth publicity and achieving the effect of communication, and further expanding the popularity and reputation of the household brand in a certain range.

2. attract consumers into the store through activities, and strive to promote the purchase of consumers who visit the store for the first time.

2. Publicity strategy

1. Hanging large-scale outdoor advertisements or lamp post and light box advertisements on main streets, usually short-term advertisements, near new stores, is mainly for opening, and it is more appropriate to publish the opening time and surprise activities about 11 days before and after opening.

2. One week before the opening:

① Distribute DM leaflets to households in commercial concentrated areas, key blocks or residential quarters, mainly to convey the opening information and the contents of the opening surprise activities to stimulate consumers to participate and buy;

② If conditions permit, you can find a strong local newspaper to cooperate and carry out publicity with leaflets;

③ If funds permit, it can also be publicized through newspapers and television.

3. Three days before the opening:

Strengthen the promotion, release the opening information by using SMS platform, place floating balloons around the business circle, hang the opening celebration banners and the banners on the adjacent streets and main roads of the new store, create the opening atmosphere, strengthen the stimulation of passers-by, and do the warm-up work for the official opening celebration.

4. On the opening day, publicity can be carried out in the main streets nearby to attract the attention of pedestrians and release the opening information and activities.

5. One week after opening: Continue the enthusiasm when opening, and introduce new promotion plans according to local consumption habits to ensure passenger flow and sales volume.

III. Event Settings

1. Opening Ceremony.

2. Promotional activities.

IV. Layout of the event site

1. Arch at the entrance of the new store, floating balloons, banners and vertical banners with appropriate specifications (suspended from the upper floor of the building where the new store is located).

2. lay a red carpet along the street in front of the new store, with a length of x meters.

3. Put the opening celebration flowers on the left and right sides of the new store gate.

4. Make sure that the new store is staffed on the opening day. Employees will stand on both sides of the door or at the entrance of the new store in uniform clothes that everyone knows, and will accompany the guests into the store to help them introduce and pack their bags, so as to try their best to follow them one-on-one (X days before opening).

5. Sound and microphone are equipped and debugged.

V. Opening ceremony process

Before X: Now the layout is completed and the sound debugging is before X: All the activity staff arrive at X

From X to X: All the participants, such as department heads of the company, arrive at X, to coordinate the site and enhance the popularity of the opening site.

from point x to point x: drums are drummed and military bands are blown to attract passers-by and create a popularity index.

From X to X: The celebration ceremony officially begins. General Manager Lu simply announces the opening ceremony and the start of the lion dance performance. At the same time, leaders and guests can visit Jubao Store and begin to perform the traditional China program "Lion Dance Performance" with applause. During the performance, the lion gave a word (the caption of "Jubao Store, which is well-known by every family, has been opened")

From X to X: After the event, the new store will open as usual, and activities such as selling products on the spot, the salesperson's promotion activities (calling out the contents of the promotion activities from time to time) and introducing the discount of membership cards will continue. In order to continue the shopping craze at the opening of Jubao Store, the promotion activities can be extended for X days, aiming at increasing the rate of entering the store and promoting sales.

VI. Matters that should be prepared before the start of the activity (X days before the start of the activity)

1. Contact the arch, balloon and banner production companies to communicate the release content, release time and price, negotiate and sign a contract.

2, DM leaflets, posters and other promotional materials design and production.

3. If you need to publish an advertisement, contact the local outdoor media or TV, newspaper and media companies, communicate the publishing content and price negotiation and sign a contract.

4. Proposed opening promotion plan, opening gift preparation and promotional gifts preparation.

5. Contact the local lion dance performance team, communicate the performance time and price, negotiate and sign the contract.

8. Props for ribbon-cutting (red ribbon, tray, scissors, white gloves).

6. Prepare the red carpet (rent or buy), purchase the flower baskets for the opening of the new store and ensure that they arrive at the store normally on the opening day.

7. Prepare the speeches and press releases of the host and leaders.

8. Prepare the customer information card and file the customer information (for users who have newly opened membership cards during the opening period).