The catering industry has always had a majority of catering bosses agree with the concept that there is a need to continue to absorb the young consumer groups, since I entered the catering
There has always been a concept in the restaurant world that most restaurant owners agree with, and that is the need to keep absorbing young consumers.
In fact, this is really to distinguish, for the opening of a year or two of the new catering brand and catering stores, in fact, there is no such thing as a young consumer group. The new up and coming brands that have survived are bound to mostly absorb young consumers.
And the young consumer group argument mainly involves brands that have been open for more than five years, especially the old brands that have been open for decades. Like Beijing's Quanjude Roast Duck, Guangzhou's Tao Taoju and so on. Going a little deeper, it's the century-old brands.
Here also want to make a distinction, for some regional single store, like your hometown as a child from snacking to the big catering store, in fact, there will be no such thing, because the regional competitiveness is not very competitive and good word-of-mouth impact. These single store can rely on flavor memory and nostalgia continue to absorb new customer base from the old customers.
The ones that need to replenish the young consumer base are usually chain brands that have some competitive pressure in the region. Like some of Guangzhou's Cantonese cuisine brands, Hunan cuisine brands, and so on.
And most of the restaurant owners for the young consumer group approach, generally out of new products, including in the utensils to do articles. Just like the recent lemon tea is very popular with young people, some pickled fish brands followed in the store to buy up lemon tea.