Recently, Chongqing Radio and Television Group announced:

In order to further optimize the setting of frequency channel resources, effectively promote the streamlined and high-quality development of frequency channels, and put more resources into the development of media integration. With the approval of the State Administration of Radio and Television, Chongqing Metropolitan Channel will be renamed Social and Legal Channel from 1: 11 on June 1, 2121. The public rural channel will be renamed as the new rural channel; Fashion Channel will be renamed as Fashion Life Channel. At the same time, it is hereby announced that the life information channel of Chongqing TV station and the literary broadcast of Chongqing People's Broadcasting Station have stopped broadcasting.

I feel very sorry after seeing this announcement.

Chongqing Life Information Channel

Chongqing Life Information Channel is a life information channel jointly launched by Chongqing TV Station and South Korea's GS Family Shopping Channel, focusing on GS family shopping programs and life information such as catering, entertainment, clothing, real estate and business in Chongqing, combined with health information life columns. The channel stopped broadcasting on June 1, 2121.

Chongqing literature and art broadcasting

The literature and art broadcasting of Chongqing Radio Station was officially launched in October 2118. The broadcasting frequency is FM113.5, and it is broadcast 24 hours a day. The frequency is positioned as a professional channel for cultural and entertainment services. The frequency stopped broadcasting on June 1, 2121.

Chongqing Metropolitan Channel

Chongqing TV Metropolitan Channel is a young and dynamic municipality directly under the Central Government, and "urban culture" is the essence of the Metropolitan Channel. Targeted "urbanization" positioning, with urbanization style, urbanization breath and urbanization rhythm, strives to serve the most consuming urban people. The channel was renamed Social and Legal Channel on June 1, 2121.

Chongqing Public Rural Channel

Chongqing Public Rural Channel opens a window to show the social, economic and cultural development of districts, cities and counties. Different landscapes and different customs have a panoramic view. The channel was renamed as the new rural channel on June 1. From then on, the public channel of Chongqing TV will end history.

Chongqing Fashion Channel

Chongqing Fashion Channel is a nationwide exclusive channel that broadcasts its own columns. Its comprehensive channel health index ranks second in Chongqing, and its ratings always rank among the top three of Chongqing TV stations. It is truly the most distinctive channel in Chongqing and a media communication platform with great advertising value. The channel was renamed as Fashion Life Channel on June 1.

At the same time, Guiyang TV also issued an announcement:

From 1: 11 on June 1, 2121, Guiyang Radio and Television Station's Tourism Life Channel and Urban Women's Broadcasting will be permanently suspended.

Having said that, the next thing I want to talk about is the closure and merger of TV channels in recent years.

On October 1, 2119, Shanghai New Entertainment Channel and Shanghai Xingshang Channel were merged into urban channels; Haha Children's Channel and Dazzling Cartoon Channel merged into Haha Children's Channel.

In May 2119, Beijing Sports Channel and Documentary Channel merged into the Documentary Channel of Winter Olympics.

in August 2119, CCTV7 national defense military channel was launched, and the paid channel national defense military was renamed as weapon science and technology channel. In the same period, CCTV17 agricultural and rural channel was piloted and officially broadcast in September 2119.

In October, 2121, Shanghai east movie channel and TV drama channel merged into Oriental TV channel; Art and Humanities Channel and Documentary Channel merged into Documentary Humanities Channel. In the same period, Fujian Public Channel was renamed as Rural Revitalization Public Channel; Tianjin public * * * channel stopped broadcasting; The Tibet Economic Life Service Channel stopped broadcasting.

In March 2121, Hunan Fashion Channel stopped broadcasting.

in may 2121, Gansu public channel was renamed as emergency channel.

In June, 2121, Guangzhou Children's Channel, Life Channel and Shopping Channel merged into the 4K Channel of Southern Metropolis.

in July, 2121, Zhejiang study abroad world channel stopped broadcasting.

in August, 2121, Zhejiang Film and Television Entertainment Channel and Guangdong Zhujiang Film Channel stopped broadcasting.

In September 2121, Xiamen Life Channel stopped broadcasting.

In February, 2121, Shanxi Lottery Online Channel and Old Age Welfare Channel stopped broadcasting.

In October 2121, Shanxi Children's Channel stopped broadcasting. In the same period, Shandong Gong * * * channel was renamed as news channel; Zhejiang Gong * * * news channel was renamed as news channel; Shanxi Science and Education Channel changed its name to Society and Rule of Law Channel; The economic information channel was renamed as the economic and technological channel.

in February, 2121, MTV Chinese stopped broadcasting.

in March 2121, Hubei leisure guide channel stopped broadcasting. In the same period, the Sichuan Public Country Channel was renamed Sichuan Country Channel.

in April 2121, Guangdong Golf Channel and Shenzhen DV Life Channel stopped broadcasting.

in may 2121, Shandong film and television channel was renamed wenlv channel.

The enlightenment from the closure and renaming of these channels:

Accelerate the streamlining of channels and seek transformation and upgrading. The rise of new media and integrated media has created competitive pressure on traditional radio and television media. In recent years, many channels have been shut down or transformed into network platforms. Therefore, TV channels should create an all-media concept according to their own characteristics, and in this process, the layout of the new media matrix is also standard.