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Public relations plan template sample simple version 2022

In order to ensure that the activities are carried out in an orderly manner, will prepare a program of activities in advance, because it can ensure that the activities are carried out in an orderly manner. The following is a "PR Planner Template Sample Simple Version 2022", which is only for reference, welcome to read this article.

PR Planner Template Sample Simple Version 2022 (a)

I. Title

xx library opening ceremony.

Second, background analysis

Today's era is a technology-driven knowledge era, but in many places, as the opening of the people's wisdom of the library is just a kind of listening and can not be seen in the luxury, so we are committed to the construction of public libraries in the residential areas for the public to enjoy entertainment, recreation and learning.

Three, the theme of creativity

1, purpose: to make the opening ceremony of the library sensational, attractive to the public, to achieve exemplary guidance role, in order to play a chain role, and affect people's lives.

2, time: Sunday morning at eight staff to prepare for the opening, eleven o'clock precisely the opening of the library.

3 Activities:

(1) Invite leaders to the museum to participate in the opening of the ribbon-cutting, about five minutes.

(2) Invite the school choir to sing at the opening ceremony, within 20 minutes.

(3) Invite the residents' cultural group to sing at the opening ceremony, within 20 minutes.

(4) Invite an elementary school student to read a shortened version of Flowers of Wisdom.

(5) Beginning of the trial reading of residential villagers, townspeople, and citizens registered to the library by scanning their ID cards.

(6) After entering the library, please have learned the rules of library borrowing, use of student representatives, in batches, the borrowing method, rules explained to their parents.

4, the effect of the analysis:

(1), the Chinese tradition of heavy officials, leaders will be asked to open the library will show the solemn, so that the public attention.

(2), students are the hope of parents, for the benefit of students will get the support of parents to make the library was founded in the hearts of the people, in favor of the future benign development.

Four, the implementation of the program steps

① in the name of public service to invite leaders.

② to consult the way to invite school students (the teacher recommended students excellent essays, essays, and collected into a book, put in the museum to give the exhibition period of January).

③ Invite students' parents and the public by way of incentives (welcome experienced farmers, workers, teachers to share their experiences, and put them in a book for reference in the museum and update them accordingly).

(2), communication strategy:

① to advertise on the radio as a public service.

② to school publicity in the form of lectures.

③ To advertise in newspapers to attract the community.

④ Go to the village, the town in the residential area of the village committee, the street office to publicize.

(3), the site layout briefly:

① overall simple and generous principle.

② the front door of the two flower baskets, reading a statue.

③ indoor bookshelves side by side, as shown:

(placed also depending on the size)

5, the cost of the budget:

② social honorarium fee of about 1,000 yuan (including TV and newspaper street public service announcements, the cost of giving the opening of the museum souvenirs, etc.)

③ emergency costs of the day of about 1,000 yuan. (before the opening of the museum decoration, buy books, layout and other costs separately counted)

(2) positive costs:

① opening banner sponsorship, specific discussions.

② apply for local government public welfare fund support.

③ apply for social donations, charitable organizations support.

6, evaluation criteria:

(1), whether the residents support the opening of the library, recognized the learning atmosphere and happy to go to the library to study and leisure.

(2), teachers and students are happy to cooperate, whether they recognize the role of the library.

(3), whether the opening of the library can continue to influence and bring a good social atmosphere.

PR Planner Template Sample Simple Version 2022(2)

I. Through this school celebration, we can convey the development history and teaching achievements of our school to all walks of life, expand the influence of the school in the community, and enhance the recognition and reputation of the community.

Second, through the scale effect of this event, to create a "cultural atmosphere on campus", to enhance students' understanding and awareness of the school, to form a sense of honor and pride.

Third, with this activity as an opportunity to improve the campus "software", compiling the campus history, build "cultural corridor" and other information exchange platform.

Fourth, the event as an opportunity to report to the leaders at all levels of participation and teachers and students, and listen to the relevant comments and suggestions to improve the future work of the field, and strive to achieve the leadership's satisfaction.

Fifth, with the help of this event, "where the dream of the students started" as the theme, to strengthen the link between the school and alumni. Mutual attention, support, and create a "campus feelings" "teachers and students emotions" atmosphere, and lay the foundation for future related campus activities.

Celebration time plan

(a) start-up phase (20xx year x month - x month)

1. The establishment of preparatory leadership and work agencies.

2. Study to determine the day and name of the school day on and off campus to create an atmosphere to meet the school celebrations specific activities.

(1) "Today is your birthday - my alma mater" under the title of the theme of exciting words, sincere blessings theme essay activities, to strengthen this activity, to attract the attention of students, in the students' emotional **** Ming.

(2) to "my teacher" as the theme of a variety of painting, photography, calligraphy exhibition. This is to build an emotional exchange between teachers and students.

(3) for the "xx university founded xx anniversary", for the campus to carry out the school song collection activities. The purpose is to improve the campus software project and open up the participation of teachers and students, but also for the uniqueness of the campus culture and other campuses to distinguish and highlight.

(4) school emblem collection activities, the purpose of perfecting the school's cultural construction, and become the teachers and students of the emotional belonging to the logo, but also in order to go to reflect the campus in the social cognitive foundation.

(5) "Alma Mater, I'm proud of you" to celebrate the xx anniversary of the University of xx speech activities to highlight the achievements of the campus xx years and social impact as the theme. And the award-winning works compiled into the school calendar. (such as the first message)

4. start the activities of the fund-raising work of the school to accept donations from all walks of life for the celebration and campus construction

5. study to determine the planning project and campus landscape project

6. complete the other tasks determined by the school celebration preparatory leading group.

(B) the preparatory stage (x month in 20xx - x months before the school day)

1. Establishment of alumni contact stations around the world, I "alumni address book". Set up an alumni website.

2. Compile school history, compile and print albums, I "school anniversary special issue", the production of CD-ROM (feature film), design and determine the school anniversary souvenirs, publication and distribution of school history.

3. Layout of the school history museum.

4. Organize campus landscaping, school building renovation.

5. Organize rehearsals for cultural and artistic activities and exhibition of activities for teachers and students.

(1) "Twenty years of honor and dreams" xx University xx years of development of the theme of the photo exhibition. Highlighting the "achievements" "honor".

(2) Preparation for the celebration of the cultural evening activities, alumni symposium.

6. Develop academic exchange activities, carry out scientific and technological results of the negotiation, the organization of academic reports and experts.

7. Organize and implement planning projects and campus landscape projects.

8. Continue to raise funds related to school celebrations and set up a special fund.

9. Contact the implementation of leadership inscriptions, determine the list of important leaders, guests and important alumni.

10. Formulate a specific implementation plan for the celebration.

11. Completion of other tasks determined by the school celebration leading group.

(C) celebration stage (x months before the school day - school day)

1. Invite leaders, guests, alumni.

2. Printing (publication) of the school history, alumni, academic report collection in the first ceremony held on the school day.

3. Drafting of the school celebrations, printing of written materials.

4. Convene a press conference to increase publicity in a variety of media, and invite the news media to participate in school activities.

5. Register to receive gifts and money and display.

6. Celebration activities held on the school day:

(1) city leaders, responsible comrades of various departments to attend, the news also attended, the global alumni to attend the specific arrangements:

a. Singing of the school song.

b. President's speech, city leaders, well-known alumni congratulatory speech.

c. The school held a school anniversary commemorative seal, stamps debut ceremony.

d. A global alumni meeting is held, with famous alumni reminiscing about history.

e. Holding a large reception for alumni.

(2) "Celebrate the 20th anniversary of the founding of the University of XX" cultural performance evening. Embodying the theme of "honor", "unity" and "dream". In the form of activities to strengthen the reflection of the school's achievements and the school's advantages. It is also an important part of the cohesion of campus emotions.

(3) xx University large-scale signature campaign. Initiate and call for all the experimental teachers and students to sign the event, reflecting the unity of the "Alma Mater", expressing the "I am proud of the University of xx" sense of pride. The school celebration preparatory work leading group composition structure school celebration preparatory work leading group, set up under the office, publicity group, materials group, alumni liaison group, project planning group, academic activities group, environment and construction group, fundraising and funding group, arts and faculty and student activities group, nine working groups, each college set up the college celebration preparatory work group.

Budget:

PR for this school celebration.

Cost budget:

Pre-activity costs xx dollars.

School Day costs xx dollars.

Leadership team costs xx dollars.

Promotion and publicity costs xx dollars.

Preparation for the School Day:

List of leading groups.

School celebration committee.

PR planning letter template sample simple version 2022 (three)

I. Purpose

1, integration, refinement of the concept of xx building corporate culture, the preparation of the xx building corporate culture construction planning, for the future construction of the corporate culture of the concept of the foundation and framework.

2, the use of cultural marketing ideas and techniques, combined with the use of the 28th session of the World Heritage Committee General Assembly held in xx, planning and embodiment of the theme of "full of love xx to meet the 'World Heritage'", close the relationship between the xx building and the 28th World Heritage Committee General Assembly, and in the 28th World Heritage Committee General Assembly, the relationship between the xx building and the 28th World Heritage Committee General Assembly, and the 28th World Heritage Committee General Assembly. The relationship between XX Mansion and the General Assembly of the 28th World Heritage Committee is close, and a series of activities are systematically planned on the main line (or red line) of "Welcoming the 'World Heritage' with love and care", so as to further enhance the social influence, image and reputation of XX Mansion, and to promote the marketing performance of XX Mansion. The company's marketing and sales performance will be enhanced.

Theme Meaning

1, implicitly, correspondingly, extended to reflect the xx "small bridges, running water, people's homes," the unique local conditions:

"small bridges" - connection, communication and communication.

"Running water" - flowing water, corresponding to the "more" love flow, that is, here "full of love ".

"People's home" - is the meaning of place, here corresponds to "xx" and "World Heritage".

"People" - is the meaning of place, in this case corresponding to "xx" and "World Heritage".

2, "love" will reflect:

(1) local flavor - "Su Gang Cuisine", "Xiang Cai "and other food festivals, to give guests a gift of French snacks - the flavor of angels, to focus on the important customers to give a gift of "World Heritage Exhibition" of the visit coupon.

(2) affection and tenderness - to celebrate the "May Day" of the excellent staff "group meeting".

Celebrate the "June 1" gift staff children "good Lengo".

(3) friendship and affection - remember the hero Jiang Yong, sweep the hero's tomb. Sympathy for the mothers associated with the xx building.

(4) Passion - to commemorate the first anniversary of participation in the xx Alliance, reflecting "guest satisfaction and surprise must come from our work and xx customers enthusiasm and passion".

3, "full" will be embodied:

With more "love" theme activities, showing that the xx people full of passion, to love people's service concept.

4. The word "full of love" reflects the emotional atmosphere filled with xx.

5, "xx" indicates the place, a double entendre, both xx building, but also xx synonymous.

6, "World Heritage" - the 28th World Heritage Committee event, to become and declare the world heritage site of the place.

7, with the "love" for the red line tied "xx", the xx building's "amorous" and "satisfaction + surprise The concept of "love" and "satisfaction + surprise" throughout the series of activities, like "running water" flow through the x month --- x month, like "running water" flow into the heart of the xx building customers, flow into the representatives to participate in the "World Heritage" event heart The "World Heritage" event representatives, and through them to the "World Heritage" of the place and declare the "World Heritage" of the place.

Third, a series of activities

1, x month x - x day:

Food Festival, planning and embodiment of the theme of "food beauty in xx", the food festival customers to consume during the period to send a gift. Customers who come to consume during the festival will be given a "romantic and surprise" gift or gift, "Angel's Taste" snacks and a coupon to visit the 28th General Assembly of the World Heritage Committee. Specific implementation of the Department of Marketing, Food and Beverage Department, with the department for the General Office.

2, x month x:

Celebrate the first anniversary of the xx building to join the xx alliance activities, held a "let 'xx' in every corner of the xx shine" cultural forum activities, please "xx" alliance China department. xx" alliance of China's leadership to train, organize "xx" staff and employees of various departments in the forum to exchange, how to achieve and reflect the concept of xx in their own positions. Specific implementation of the department for the General Office and Personnel Training Department, with the department for each department.

3, x month 1 - x month x:

Celebrate Labor Day, Youth Day, planning with the "red" concept of thematic activities and events, reflecting the glory of labor, job success, dedication and so on, "xx group of heroes, celebrate May Day! The activity of "XX Group, Celebrate May Day" is based on the theme of XX Group and XX Mansion's awards to the employees who have won the XX Top Ten Blue Collar, and a party for the outstanding employees is held. Specific implementation of the department for the general office, personnel training department, labor unions, with the department for each department.

4, x month x:

Celebrate Mother's Day activities, to the hero Jiang Yong's mother to present holiday gifts activities, xx building leaders to Jiang Yong's home condolences. Give a small gift to every mother customer who lives in the store. Presenting gifts to every xx employee who is a mother. Specific implementation of the department for the general office, personnel training department.

5, x month x day:

planning and organization of xx building for xx building staff children to send gifts - xx activities - "xx children happy, each happy to get good Lengo "to reflect the humanistic characteristics of the xx building, while enhancing the visibility of the" good Lundgren". Specific implementation departments for the General Office, personnel training department, labor unions.

6, x month x - x month x:

to stay in xx long-term customers and customers who have raised a surprise gift, provided by the xx building to visit the world heritage exhibition vouchers, the specific implementation of the department for the housekeeping department, marketing department.

7, x month x - x month x

and xx traffic station jointly organized activities "xx people welcome the World Heritage, good Lengo thank the brother" prize competition activities, the xx mobile cab into a mobile publicity car, cab Drivers and passengers can receive information about XX Mansion. With the background of XX Mansion's Gourmet Festival and "World Heritage Event", we set up questions related to XX Mansion's basic information, Gourmet Festival, Xuxu Mansion's corporate culture and its thematic activities, World Cultural Heritage, XX World Cultural Heritage, and so on. The taxi drivers answered the questions, and those who answered correctly got an edible prize provided by HaoLunGuo of XX Mansion.

Public relations planning letter template template simple version 2022 (four)

First, the name of the activity

I most public relations.

II. Organizer

xx University Student Science Association.

Third, the organizer

xx University Students' Association of Public Relations.

Four, the background

xx University Campus Science and Technology Festival is our annual science and technology festival, every year in the science and technology festival to attract countless love of learning, thinking, innovation of the students enthusiastically enrolled, and emergence of a large number of advanced scientific and technological talent and excellent results. As one of the most popular activities in our school over the years, Science and Technology Festival is a good platform for students to show themselves.

Science and Technology Festival is mainly organized by the University Student Science and Technology Association, the Public Relations Department, as the foundation of the University Student Science and Technology Association, should be in the Science and Technology Festival during the opening of their own characteristics of the activities, for the success of the Festival to add color.

Contemporary college students not only need to have good scientific literacy and knowledge accumulation, but also need to accumulate a certain amount of necessary etiquette during the university and social experience, to improve their communication skills, so that their speech and behavior is more polite and decent, to lay a good foundation for a better society. The XXth Campus Science and Technology Festival coincides with the XX anniversary of the founding of XX College, and the Public Relations Department of the University Science Association aims to build a platform for Hohai students to show their personal wisdom and vitality, embody the team spirit and cohesion, and learn the knowledge of science and technology and etiquette, and through organizing this activity, to show the good spirit of the contemporary college students, to publicize the good image of the University of XX and the XX University Science Association, and to pay tribute to the XX anniversary of the XXX College. anniversary.

V. Activity time

Preliminary round: 20xx, xx month xx.

Final: 20xx xx month xx.

Six, the specific content of the activities

(a) pre-publicity:

1, design and production of hand-drawn posters.

2, hanging banners in Junyuan Square.

3. Distribute flyers at all intersections.

4, in xx and other network media release news.

5, the production of exhibition boards placed in the Zhiyou building, the teaching area cafeteria and Junyuan cafeteria.

Participants:

1, in the form of individual or team enrollment, divided into 4-6 people a group, **** twelve groups.

2, xx month x in the teaching area cafeteria and Junyuan canteen distribution of activity flyers, xx month x-x day in the teaching area and Junyuan canteen stalls set up in front of the entrance to the enrollment point.

3, notify the person in charge of the Student Science Association of each institution to assist in publicity.

4, accept the network and SMS and other ways of registration.

(2) The process of the competition:

1), the preliminary round (20xx xx month x)

1. Name: I most public relations of the campus search.

2. Race system: set up 8 points in the campus, the participating teams before the start of the race to get the map labeled with the order of walking in the group of points (attached Figure 1), pass card (attached Figure 2). Together from the starting point and keep time, in turn, according to the map identified the order of the location of the barrier, each with questions or games, requiring participants to follow the instructions of the staff at the competition point to complete the corresponding tasks in the pass card stamped with the seal of clearance, you can proceed to the next level, on the way can not skip any part, to reach the end of the final time is noted down as the final results of this session. This session is expected to amass into the final 6 groups.

(C) race point arrangements: three staff (a referee, a referee assistant, a camera staff), two tables, three chairs, each group of the race map (*** twelve), race point schedule (attached Figure 3), race pass seal, photo equipment, logistical equipment (such as drinking water, etc.).

Race point setup:

1. Xiaolangdi Square (the starting point, finishing point and the place of the general console).

2. xx Memorial Tower.

3. xx Shanxi foothill stone table.

4. xx Peak Observation Deck.

5. xx Bridge.

6, ZhiYong building 201 door platform.

7. In front of the Love Supermarket.

8, Lianchi.

(D) the total console settings:

1, set up the total console in the xx square, in order to play a macro scheduling and control the progress of the activities of the role.

2. Personnel setup:

(1) Emergency Center: 3 people printed the phone number of the emergency center personnel on the map of each group, so as to facilitate the participants to contact the main console in time when they encountered emergencies.

(2) General control to accept SMS: 4 people each responsible for accepting SMS from 2-3 race points and record the progress of each group in time to ensure timely monitoring.

(3) Motorized personnel: 3 to maintain order, logistics and the handling of unexpected tasks on the scene.

(4) Minister, deputy minister of the general control, timely handling of emergencies.

5. Notes:

Each group of players arrived at the designated location to complete the task by the referee assistant to record the time, written on the pass card and the race point schedule, and the pass card with a pass seal.

The pass card will be used as proof of each group's clearance, and the time sheet will be recorded by the staff at each location and kept for safekeeping for verification.

After each group of competitors has successfully cleared the barrier at a race point, the head judge of that race point should send a text message to the main console to inform the group of the clearance status. (e.g.: xx group passed at xx race point at xx time. Main referee: xxx)

The staff will enforce the law fairly and maintain good order.

Camera personnel at each race point will take photos to record the situation of each group and keep them.

Participants must act in accordance with the instructions of the staff, the final interpretation of the right to the organizer of the event.

Each group to complete all the tasks to the end of the record the final time, and then show the group pass card, collect all the seals and record the time is correct that is regarded as the validity of the results of the race, otherwise, depending on the circumstances of the change in the results.

If there is any foul play during the game, we will penalize or disqualify you depending on the circumstances.

The organizer reserves the right of final interpretation.

2), the final (20xx xx month xx day)

1. name: my most PR PR show

2. location: xx building second floor

3. system: this link to take the form of a stage performance, *** divided into three sub-parts: the team style show, crisis PR scenarios to respond to the knowledge of the quiz questions. The replay gives points through the team talent, knowledge level and so on.

(1) team style show:

Team style link each team to send members (the number of people is not limited) for talent show, the form is not limited, the time limit is within five minutes. After the end of the show by the site judges scoring, take the average of all scores into the final score of the group.

(2) Crisis PR scenarios:

Six groups of players in accordance with the first round of scores from the lowest to the highest order, the first round of the lowest-scoring team in the second round of the first appearance and so on. Each group of contestants was randomly selected from a pool of 12 PR questions prepared in advance for a crisis PR scenario. Each team will be given 90 seconds to think about the scenario, after which each team will have 3 minutes to present their solution in a format of their choice. At the end of the presentation, the judges will score the group's final score by taking the average.

(3) Knowledge Contest:

Knowledge Contest link each team has 10 compulsory questions. Each question is worth 10 points, respectively, 2 questions on science and technology, 2 questions on life, and 6 questions on etiquette (telephone etiquette, table manners, interview etiquette). Each team had one opportunity each to remove a wrong answer, call for help, and ask for help from a group of friends and family. According to the first two rounds of scores from the lowest to the highest order to answer the question, a team one question in turn to answer. 10 questions after the end of all the final score statistics.

4. Interactive activities

1) Between the first and second session:

Lucky draw for the audience

2) Between the second and third session:

Liturgical dance demonstration

5. Awarding Ceremony:

According to the final scores and the jury's deliberations, the first, second and third prizes of the group will be decided finally, Best Individual Award 1 person, the most united team award, the most charming team award, the most graceful award, and award certificates and prizes.

VII. Expected effects

Crisis PR is a special activity organized by the PR Department of the University Science Association during the Science and Technology Festival every year, which has far-reaching influence. By organizing this crisis public relations activity, we can bring a wide range of influence in the student body of XX University, and at the same time publicize the image of the University Science Association and XX University. Crisis PR activities can improve students' social communication and public **** interaction ability, and establish the correct value orientation of advocating science, loving science and technology, paying attention to etiquette, and pursuing civilization. At the same time, during the activity, can improve the teamwork ability and hands-on ability, and accumulate a certain amount of useful science and technology, etiquette and other aspects of knowledge. In short, the organization of crisis PR activities can bring many positive effects.