Under the epidemic, young people are still full of rose-colored imagination to open a shop

"Jogging" small store owners

"Because of the epidemic prevention and control, the progress of the renovation was affected by the beginning of this year in early May just ready to open on the closure of the store for 1 month, during which time Zero income, but rent and staff salary expenses of more than 100,000 yuan." At the end of the underground layer of a shopping mall in Beijing's East Fifth Ring Road, there is a teahouse store, which carries the entrepreneurial dream of the 90-year-old boy Zhou Snapdragon.

2020, Zhou Snapdragon in Vancouver, Canada, operating a bed and breakfast did not survive the new Crown pneumonia epidemic "winter", decided to go back to China and then entrepreneurship, and the same love of the Chinese tea culture of friends invested more than 2 million yuan to create this open tea space. He said frankly, although the store can not be avoided with the epidemic "hand to hand", but from the epidemic prevention and control effectiveness, the speed of business approval, shopping malls advertising space publicity support as well as the overall flow of customers and so on, "in the domestic entrepreneurship store is still the right choice, is planning to open a second store! ".

Recently, China Youth Daily - China Youth Daily reporter interviewed Beijing, Zhejiang, Jilin, Henan, Jiangxi, Sichuan and other places young small store owners found that under the epidemic, many small stores are faced with irregular closure of the dine-in, the decline in the desire of customers to consume, the high cost of labor, rent and other operational difficulties, community, shopping areas, characteristics of the neighborhoods of a number of small stores quietly disappeared. However, small store owners are still full of rose-colored imagination about opening a store. They negative force forward, refusing to "lie flat", some outward survival, to create private flow and outdoor consumption scene; some inward force, innovative "store to store" mode; some upward borrowing power, carrying the Internet operation thinking; some downward rooted, play the small store The real consumer scene advantages, "pulling" the small store "jogging" forward.

An alternative way to borrow private traffic to hedge against the high cost of online customer acquisition

There are more than half a year, Zhou Snapdragon almost every day in the tea, and ultimately from the nearly 300 kinds of tea selected more than 20 kinds of main tea. He laughed that because he drank too much tea, sometimes like "drunken tea" in general, the heart straight panic. What makes him even more "panicky" is to see some of the restaurants around him in trouble due to the impact of the epidemic.

Like most brick-and-mortar restaurants, the Tea Room opened soon after the takeout platform, hoping to make up for the lack of offline traffic. But the tea hall's main high-end original leaf tea needs to be boiled and brewed now, and the consumption scene for customers to the store tea rather than home delivery, so it can only provide cold tea, pastries and other categories of takeaway services.

More importantly, the takeaway platform will have a certain percentage of each single draw, if you want to increase the exposure of the store, you also need to pay the flow of promotional fees, the cost of online customer acquisition has risen, "it is difficult to become a source of income for the store".

Wang Zhiwang, a 95-year-old boy who is also the owner of a small restaurant, has also pinned his hopes for the store's "survival" on the takeout platform.

Toward the end of 2021, Wang Zhiwang saw the demand for workers' meals in the Yinan Industrial Zone in Yiwu City, Zhejiang Province, and invested 100,000 yuan to open a small restaurant. Yiwu epidemic is stable, from 6 a.m. to 12 o'clock at night, a crop of off-duty workers flocked to the store to eat, then Wang Zhiwang full of energy, busy and happy. But from March to May this year, Yiwu epidemic prevention and control tightened, most of the workers can only eat in the factory cafeteria, some factories even stop work and vacation.