1. Ten sentences of real estate advertising slogan

Real estate advertising slogan-Eton XVIII: superior advertiser's comments: Tianhe North Gold Business District where Hua Ting Eton XVIII is located is definitely the concentrated place of the best and noble residential quarters in Guangzhou at present, and its residents are mostly high-quality white-collar workers.

in order to cater to the characteristics of this group's pursuit of noble life and advocating elegant style, developers have insisted on taking "superiority" as the core concept of real estate since the early stage of development, and combined with the unique design of supporting facilities in style, this targeted and precise positioning has indeed produced great lethality for petty bourgeoisie who yearn for western-style superior life. In today's "diversified" value choices, developers have expanded "what is a superior life": typical English-style clubs, small golf courses, and garden design in Leng Yan, so that prospective owners can't help feeling smug about being in them, and it is only natural to give generously.

Real Estate Advertising Language-Lide Yashe: International Model, Transcendent Life Advertiser's Comments: Located in Tianhe District, Guangzhou's advanced business center, close to Tianhe Park with superior ecological environment, Lide Yashe put forward the attractive slogan of "International Model, Transcendent Life" in combination with its unique surrounding geographical environment. Smart real estate developers closely around this theme, the urban gold diggers' dream of life is brought to the extreme.

Imagine experiencing the speed of wealth accumulation brought by internationalization in the most upscale office building within eight hours. After work, you will wander leisurely in the park with shady trees and beautiful mountains and waters, or fish or barbecue-the two parallel lines of reality and romance, passion and freehand brushwork have found the best combination point in this advertisement. Real estate advertising slogan-Huijing New Town: The Charm of New Asia Advertiser's Comments: Globalization has flooded today, and the thinking of paying attention to regional civilization and national culture has been revived.

The advertising positioning of Huijing New Town is exemplary in this respect. While paying attention to the modernization and practicability of architectural design, Huijing New Town tries to integrate the ancient oriental philosophy, and gives a brand-new interpretation of the design style of real estate in view of the characteristics of orientals advocating natural detachment and pursuing freshness and harmony.

in the slogan of "bright moon and clear spring"-"small hidden in the wild, big hidden in the city", the pursuit of life under the guidance of China's philosophy is brought into full play, working like a westerner and living like an oriental, while pursuing material progress, avoiding being lost in spiritual life. Looking at the world and discovering the unique oriental charm of Asia, this advertisement brings not only a successful real estate, but also deeper thinking.

Real estate advertising slogan-Pearl River Dijing: Daily Waterfront Mood Advertiser's Comments: The success of this advertisement is to find a balance between creativity and hawking, simply outline the faint outline of waterside life, properly express the main selling point of the real estate, without losing the beauty of language style, and at the same time, take into account an artistic realm of scene blending, which seems to be the first sentence of a small lyric poem, and readers' association is unfolded as if they were in it. Water dwelling and mood, inside story and location, the yearning feeling when reading it is just like the ripples on the water surface of light smoke, which ripple away silently.

The most successful part of this advertisement is that it is beautiful but not empty, plain but elegant, and the rational use of line drawing techniques. Real estate advertising slogan-Poly Lily: A man who loves his family lives in Lily Advertiser's comments: In the rapidly changing era, men's aesthetic standards for women are changing all the time, and the definition of a good man in women's eyes has also changed strongly compared with a few years ago.

Career-oriented men who only know how to work hard day and night in the workplace, even though they are rich, but exhausted physically and mentally, were eliminated from the interpretation of the word "success" in women's dictionaries early. In contrast, those homesick men who pay attention to the mood of life and know how to take time off to enjoy life are greatly favored by beautiful women. As a result, the latest aesthetic views of ladies have created the classic advertising slogan of Poly Lily.

the word lily itself symbolizes a stable, long, pure and flawless feeling in flower language. On the whole, this slogan implies such a strong hint: if you choose a man who loves his family and buy a house of Poly Lily, you can have a sweet life with his beloved * * * and get along well for a hundred years.

real estate advertising slogan-Baiyun Golf Moonlight on the Lotus Pond: Advertiser's comments on the philosophy of natural life: Everyone who has held a junior high school Chinese textbook will never associate the name of this real estate with the masterpiece of the same name. It is said that every literate China person has Zhu Ziqing's gentleness in his bones, so the quiet lotus pond in the moonlight and the lotus flower swaying gently in the night wind naturally become a necessary scene in the ideal harbor for tired hearts to have a rest.

"philosophy of natural life" is an extension of this concept and a summary of this ideal. From the finalization of the real estate name to the design of advertising words, the advertising planners did not dwell on redundant words, but made use of the existing cultural background of China people, leaving a broad associative space for readers.

Real estate advertising slogan-Times Rose Garden: A New Deconstruction of Life Advertiser's Comments: The advertising slogan "Times Rose Garden" is a declaration for the younger generation to reposition their lives. One half of a person's life is spent in his own residence, and residents always try to choose a living environment that can represent their own style and conform to their own culture.

Therefore, from the simple combination of reinforced concrete to the large and small communities with different styles and unique personalities, the design of modern real estate has integrated more and more humanistic colors. From the New Year's Day carnival show that gathered many famous domestic rock bands at the beginning of the new year, to the establishment of the Guangdong Art Museum Times Branch some time ago, the evaluation of the first humanistic community in China, the premiere of "Go Left, Go Right" and so on, Times Rose Garden reinterprets the sunny and open lifestyle of "young people" through a series of activities, and deduces a new humanistic spirit of breaking free from bondage, changing conventions and creating new life and life.

real estate advertising slogan-Xujing Jiayuan: home advertiser's comments in 1971s: The classic features of Xujing Jiayuan advertising words depend on the developer's precise positioning of the sales target of the real estate-young white-collar workers born in 1971s. So clearly pointed out the sales target, it can be said that the soldiers are taking risks and winning in risks.

Although it seems that I gave up the potential customers of other age groups from the beginning, I got a strong sense of belonging from young white-collar workers, which was obviously established in the early stage. 2. Real estate sales advertising copy

I think they want a stunt.

A stunt suitable for promotion, aiming at increasing the visit rate of the sales office.

I had a case before, which was quite long. In 1999, the

project was about 121-141, and the height was nearly 3. 5 meters (this is 2. The height of 8-3 meters is much higher. ), the price is between 2211 and 2611.

later, we made a newspaper edition with the headline of XXX yuan/cubic (the symbol of square and cubic, which is not easy to be distinguished). Our creative point is that the total price ÷ the square number of sets ÷ the floor height = the unit price of sets of cubic, which is an order of magnitude (hundreds of orders) less than the square unit price quoted by similar competitors, so many consultation telephones and house-checking personnel almost crowded the sales offices. The visit rate has increased rapidly.

It is precisely because of this that the developer finally transformed the single-storey apartment from 121-141 into an indoor jump floor of 61-111 (the height was changed to 3. 9 meters), one staircase with two households changed to one staircase with four households, the unit price increased from 2,211-2,811, and the total price decreased from more than 311,111 to about 1,511. The usable area of the Taoxing has hardly changed or decreased slightly, and the * * * booth has become smaller.

The final result is very gratifying. More than 111 sets of large-sized apartments with a backlog of more than 1 years have become more than 211 sets of small-sized apartments with indoor jumps, which were exhausted within one week.

This project is called Swan Constellation, which is a small high-rise elevator apartment with a greening rate of 51%. The project is outside the ear ring road in Ximen, Chengdu, and is planned and promoted by us. That was in 1999. Because of the successful sales of this project, the developer of the project has doubled its assets and achieved sales of 1. More than 311 million. 3. How to write real estate soft articles, for example, real estate activity soft articles

Throughout the real estate soft articles, they can be roughly divided into two categories: news soft articles and advertising soft articles. The cross-use of the two plays a role in establishing brand image and promoting product sales.

the first stage: establishing the brand image is the pre-guidance period before the project debut, and more is to pave the way for the launch of the product, so its news soft articles dominate. First, news hot spots: this stage is the appearance of real estate projects, and a new thing is emerging, which can be called a news event. At this time, news broadcasts and other forms can be used to report the events, such as construction and foundation laying.

attract the attention of customers. Second, news observation: at this stage, we can scan the current real estate market in the form of news observation and focus interview, report the regional value and product characteristics, and publicize the project value points.

third, news hype: hype is created out of nothing, and the concept and significance of the project are deeply explored, such as representing a cultural phenomenon, a business model, guiding a living trend and so on. Fourth, hold a press conference, organize forums, etc., conduct focus interviews, focus on a certain issue and point, analyze its context and significance in an all-round way, and bring out a series of topics: industrial topics, market topics and even cultural topics, financial topics and so on.

the second stage: establishing the product image. This stage is the product launch period, at which the product concept, product concept and product value point are to be promoted. At this time, we can put aside the timeliness of news and enter the publicity period of product value, and then the soft writing will enter the advertising soft writing stage. Its form of expression is concept category: intensive publicity of the concepts advocated by the project, thus causing deep recognition of the target customers.

The third stage: deepening the selling point of the product. At this stage, the customers have a general perception of the product through pre-value saturation and concept elaboration. When the property is sold at the opening, everyone has paid attention to the details of whether the property is popular, how much the price is, who is buying it, etc. Therefore, the purpose conveyed by the soft article is to enhance the purchasing confidence of the customers.

its form of expression: news category: publicizing the opening time and place of the project, the contents of the opening activities, setting off the opening atmosphere and embodying the project value. Follow-up report: dig the story behind the hot sale and deepen the selling point of the project again.

focus interview: interview the buyers to enhance the sense of presence, authenticity and empathy. Activity reporting: Conduct customer networking activities, report on the activity site, and give potential customers or prospective customers a sense of belonging.

the fourth stage: strongly promoting sales. At this stage, the focus is on rendering and setting off the sales situation of the project. Besides making relevant news reports according to the sales situation, the publicity focuses on the problems encountered in the sales process. For example, the beauty of the product: it is very capable of rendering, giving a detailed description of the products pushed, so that the target customers have a desire to buy.

the closing work: enhance their sense of urgency and create a tense atmosphere that they miss and no longer have. Promotion soft article: through the comparison psychology, influence effect and other factors, you will be prompted to buy.

wait. Some types of real estate soft articles are as follows: Story type: Vitas fans said: The most charming Vitas is not on the stage. Fenglinzhou: The achievement of Chaoyang Park East Plate "New Peach Blossom Garden" News type: Small apartment houses are busy during the May 1 holiday. American type: Xiangwan advocates that life always lasts for a long time. Mika popular science type: What kind of community is more livable? Suspicious type: For whom is a pot of native orchids 2 million fragrant and gorgeous? Academic type: the decisive significance of Dacheng International Center's creation of "wealth quality" for investment. Message type: Jintaicheng-Liwan's "All-in-one contact with the Liwan project" activity. Emotional type: 61-year-old woman is eager to buy a house, and can't help crying at the sales office. Promotion type: Shimao Aolin Garden closes its collection and observation building, which is scheduled to sell well for 1.5 billion yuan on the opening day of olive season Louwang. 4. Help me write the real estate advertising copy

I am also an advertising major

It is not difficult to write the advertising copy

We wrote a series of popular real estate newspaper advertisements during the exam

I have some classic newspaper advertisements in my computer.

slogan: infinite city life

series 1: main title: On the way home, the lights are on

Text: Born here. Accustomed to all kinds of shops and shopping malls, used to the constant traffic and people flow, used to the city getting better every day, used to more and more people looking at it, used to the prosperity of the city, used to it, and went home, and the lights were on all the way. Huachen Xingguang Mingting occupies the bustling center of the city and makes the city please your life!

Series II: Main Title: Deciding to Stay in this City

Text: It's time to choose to stay. After a long time of wandering and fatigue, I began to appreciate the bustling life and business vitality here, the familiar business partners and living atmosphere, the daily progress and perfection here, and the simplicity, diligence and kindness of this city. Therefore, I chose Huachen Starlight Famous Court and chose not to hesitate. Huachen Xingguang Mingting occupies the bustling center of the city and makes the city please your life!

Series III: Main title: From here to the future

Text: Always strive for the ideal in the city. I believe that there are opportunities flowing in the rows of shops, that the bustling city life is more suitable for my development, that modern city life will make me learn more and enjoy more, that my life will appreciate with this land, and that I will work hard here and move towards a better future. Huachen Xingguang Mingting occupies the bustling center of the city and makes the city please your life!

Series 4: Main Title: Unlimited City Life

Content: Cities are more colorful than imagination. Eyes are intoxicated with neon flashing, well-dressed and colorful city everyday, ears are used to singing and laughing, body is obsessed with the replacement of various happy scenes, the prosperity of all the way, and thoughts are persistent in longing for richer life

, so that we can keep the colorful flowers for ourselves. Huachen Xingguang Mingting occupies the bustling center of the city and makes the city please your life!

Stylistic description: The high-rise residence in the mature urban living area of Beiyuan enjoys urban civilization and nourishes supermarkets, banks, restaurants, entertainment and home shopping malls. Urban life lies in mastering the urban planning of Beihu Lake and the construction of the urban artery of Beiyuan Road. The regional appreciation potential is broad. Huachen Real Estate invested in Jinan brand and created a code of urban life.