The copy is long and short. The short text should not only express the theme, but also attract customers' desire to buy. Therefore, every word in the short story is particularly important, and homophonic stalks are frequently used in the short story. Today, I shared a case of a subway advertisement poster, which played a very good role in homophonic terrier. Let's take a concrete look at the contents of the poster:

1. Don't worry about "shrimp"-shrimp = blindness

2. Never "melon"-melon = hanging

3. Don't be too "mang"-mang = busy

4. Your strange "potato" millet. Homonym is not uncommon in the use of brands, such as "Qian Shan Zongzi is a sentiment" in the Dragon Boat Festival, and the use of words is not new. Taoxianda, on the other hand, uses homophonic stalks to correspond to product pictures, and the old wine is replaced by a new cup, but it is unforgettable. In addition, the color of the poster is also bright and bold, which corresponds to the color of the product itself, such as "Don't be ginger" with ginger as the background, and "Don't be too' awn'" with orange as the background, which is fresh in style and conforms to the time characteristics of summer. It is easier to attract everyone to stay.

Ye Xiaoyu, author of "New Media Copywriting and Communication", WeChat WeChat official account: Ye Xiaoyu Run Run (talkto521).