The e-commerce platform in online to offline, China:
Catering industry: Meituan Takeaway, Hungry Takeaway, Dianping.com, Baidu Glutinous Rice, Didi Takeaway, etc.
maternal and child products industry: where does mom go, international mommy, love maternal and child products, and future CEO.
tourism service industry: Tongcheng tourism, Ctrip tourism, Tuniu tourism, where to go, flying pig net, donkey mother tourism, etc.
transportation: Didi hitchhiking, Hellobike, Wukong car rental, etc.
fresh food: daily fresh food, fresh vegetables, fresh wheat, fresh food, etc.
home improvement industry: Tuba rabbit decoration and Qijia decoration.
Real estate: Anjuke, Danke Apartment, Lianjia Real Estate, etc.
business model of p>o2o e-commerce:
1. Drainage
As the entrance of offline consumption decision, online platform can gather a large number of consumers with consumption demand or trigger consumers' offline consumption demand. Common drainage portals of O2O platform include: consumer review websites, such as public comments; Electronic maps, such as Baidu map and Gaode map; Social networking sites or applications, such as WeChat and Renren.
2. Transform
The online platform provides consumers with detailed information of shops, offers (such as group purchase and coupons) and convenient services, which is convenient for consumers to search and compare shops, and ultimately helps consumers to choose offline merchants and complete consumption decisions.
3. Consumption
Consumers use the information obtained online to go to offline merchants to receive services and complete consumption.
4. Feedback
Consumers feed back their consumption experience to the online platform, which helps other consumers make consumption decisions. By combing and analyzing consumers' feedback, the online platform forms a more complete information base of local shops, which can attract more consumers to use the online platform.
5. Keep
online platform to establish communication channels between consumers and local merchants, which can help local merchants maintain consumer relations, make consumers spend repeatedly and become repeat customers of the merchants.