Actually, there is a reason why Modern China Tea Shop chose Wuhan for its outward expansion. Personal analysis is as follows:

1. It is close to Changsha. Chayan is all a direct store, so it should be possible to directly use a supply system (I guess) so as to facilitate quality control. Cha Yan's boss seems to make unannounced visits to the store every week, so Wuhan is very close, so he can take a high-speed train.

2. Although Wuhan is not a first-tier city, it is still a big city. Cha Yan's entry into Wu Hanyou is symbolic, giving an account of previous financing and just financing, and accumulating experience for further expansion.

3. There are many students in Wuhan University, and opening a shop in Wuhan can rapidly expand word of mouth. (although I feel that the word of mouth is already very good now? )

However, it remains to be seen whether the store will be opened to Tianmen City. More information about Modern China Tea Shop can be found in official website, Modern China Tea Shop.

-digression! ! ! ! !

Why did Modern China Tea Shop choose Changde?

First of all, in terms of competitive relationship, Changde didn't like tea and didn't like snow. I only found one (I don't know whether it is true or not, but it is said to be a fake). The more famous milk tea seems that only books have stores in Changde. Although Changde also has its own brand Fengyun Qiancha, its popularity is low after all. In terms of fierce competition, Changde is much less than the first-tier cities. Even far below Wuhan. After nearly ten years of urban reconstruction and construction, Changde has followed some large and medium-sized cities in terms of urban environment and population flow (personally, it doesn't fall behind Xiangtan, Zhuzhou).

In addition, Changde is a city with convenient transportation. The railways alone include the completed Shichang-Changzhou Railway, the Guizhou-Zhangjiakou-Changzhou Railway, the Changyi-Changzhou high-speed railway under construction, the planned Hunan-Changzhou section of the high-speed railway and the Yuchangxia high-speed railway. Shimen County under the jurisdiction of Changde City is the intersection of Shichang and Jiaoliu Railway. In the long term, the railway triangle hub areas (Zhangjiajie, Changde and Shimen County) will be formed in northwest Hunan, and Changde City is the second one.

in addition, expressway and airports, including water transportation, are also relatively developed. Convenient transportation is bound to bring more people, and it is also in line with the action of poverty alleviation in Wuling Mountain area and the development of the western region. Changde will only absorb more young people in the future. At this time, it is necessary to talk about the main crowd in Modern China Tea Shop, which is the youth and students. Although Changde's higher education is not particularly developed, it has a large number of people.

Moreover, the basic education in Changde is particularly developed. Changde No.1 Middle School, Shimen No.1 Middle School, Lixian No.1 Middle School and Taoyuan No.1 Middle School are all ordinary high schools with excellent quality in Hunan Province. This is also a big advantage. Changde is only more than 211 kilometers away from Changsha, which is more in line with Cha Yan's concept of "not joining" and easy to control. Opening Chayan's first shop outside Changsha in a city with little competitive pressure is also more suitable for the development of Chayan, a local brand dedicated to deepening Hunan. Therefore, it is not surprising if the first shop outside Changsha is opened in Changde.